ADVERTISEMENT TERRITORIES AND BOUNDARIES TERRITORIES AND BOUNDARIES AIM

ADVERTISEMENT TERRITORIES AND BOUNDARIES

TERRITORIES AND BOUNDARIES AIM ▸the degree of advertising exaggeration ▸should advertising restrictions have occasion

INSPIRATION Edgware Road research

TERRITORIES AND BOUNDARIES ads showing in the telephone box

THEY MAY HAVE A BETTER PROPAGANDA

TERRITORIES AND BOUNDARIES ▸ semir, one of the most renowned fashion brands, has been in an ad dilemma because of its new advertisement, “I can’t deal with global warming, but at least I look in!” ▸ It is said that the advertisement leads to objection at the point of its showing up at tecent. com. ▸ nationwide in 2015 super bowl ▸ featured a boy listing all of the life experiences he missed out on "because I died from an accident. " Viewers immediately began tweeting about how depressed the ad made them feel and accused the company of using child deaths to sell insurance.

TERRITORIES AND BOUNDARIES ATTRACT ATTENTION SELL GOODS(INTEREST) why

TERRITORIES AND BOUNDARIES RESREACH American marketing expert Philip Kotler once the human consumption behavior is divided into three stages: the first is the amount of consumption stage; the second is the quality of the consumer stage; the third stage is emotional consumption. The first two consumption levels due to productivity and living conditions, people's consumption is basically a rational consumption. And in the third stage of consumption, consumers are largely pursued is a spiritual satisfaction, so the advertising at this stage through emotional induction, in terms of life and emotional aspects of a big fuss.

TERRITORIES AND BOUNDARIES ▸ compare