Advertisement By Andy Jender Products These are just

Advertisement By: Andy Jender

Products These are just a few of the products made by S. C. Johnson. Perhaps some of these look familiar to you. Many are common household items for American families. Others are foreign to America, being found in other countries around the world.

Old Advertisement • Often had more words in the form of paragraphs in which people could read. • Was usually printed out onto a piece of paper or poster board for individual/group advertising. • Occasionally had advertising to work at the company rather than sell the products and services. • Pictures and text tended to have little (if any) color at all.

Examples of Older Ads

Early 1900’s Advertisement

Progression of Advertisement • More color was added to printed material. • Many more products were being offered with additional types of commercials. • TV was invented and electronic ads were produced to promote sales. • In addition, fewer pictures of real-life people were being taken; they were replaced with comedy-cartoons

1950’s Original Raid Ad

Mid-Aged Commercial with Person

2000’s Commercial with Special Effects

Even MORE Products and Multiple Languages!

Sources • http: //www. sustainablebrands. com/news_and_views/articles/scjohnson-wants-change-consumer-behavior • http: //www. triplepundit. com/2012/06/sc-johnson-launches-radicalprogram-study-sustainable-consumer-behavior/ • http: //blog. dancestore. com/2014/07/21/1900 -sc-johnson-poweredwax-ad-perfect-for-dancing/ • http: //www. amazon. com/Johnson-Under-Lac-Furniture-Finish. Restore/dp/B 005 DH 59 DS • http: //www. ebay. com/itm/1920 -SC-Johnson-Automobile-Radiator. Repair-Cement-Ad-wt 8447 -/350962273997 • http: //www. vintageadbrowser. com/industry-ads-1950 s/16 • https: //www. youtube. com/watch? v=-Vig 27 g. Qj 9 w • https: //www. youtube. com/watch? v=Juqrt 89 F_ns • https: //www. youtube. com/watch? v=Yp 4 w. Mx. EKw. Hc • https: //www. youtube. com/watch? v=Jzq 8 q_v 8 j. YM • https: //www. youtube. com/watch? v=uef. Hw. FPA_r 0