Advert Analysis LOREAL LOREAL is a common brand
Advert Analysis
L’OREAL
L’OREAL is a common brand of cosmetic. Through the font of, people can feel the it is very fancy and feminine that create a high standard of the product and the Paris in the corner as well. The slogan ‘the power of beautiful hair, everyday. ’ give people a feeling that if you have this, your hair will be the perfect every time. The woman in the image is an American actress that has the blond hair which is have the association with the product’s colour. The position of the women is at the side of the mage instead of the centre that is to let demographic feel her hair is soft and flexible. All the yellow colours in the image is to have a contact with the extraordinary oil that can make the hair soft. The background the image is black that shows the main point of the image. The unique selling point of the advertisement is it is the shampoo can change the hair and it is from Paris where has the highest fashion people in the world. The emotional selling point of the advertisement is women can get the perfect hair if they use it and
TARGET AUDIENCE One way to segment the target audience is to see the demographic segmentation through GEARS. For L’OREAL ’s advertisement’s target audience, the audience’s gender is for women that is mentioned in the advertisement. And there is no ethnicity difference in this advertisement because it is for all the women in the world. Next, the age group of the product is for mature women that relates to Blake Lively. What’s more this product is for the people above the lowest subsistence level. Another way to see the advertisement is by looking the psychographics. The young and Rubicam is a very useful psychographics profile that is known as 4 C’s marketing model, cross cultural consumer characterisation. The 4 C’s marketing model in this advertisement is for mainstream and reformer. The reason for that is most of woman want to have soft hair and also in the advertisement it says”Can a shampoo change your hair, this one can. ” It means people can improve their hair quality after use it. So it is also for reformer.
KITKAT
KITKAT Kit. Kat is a brand that create a chocolate covered wafer, it is different from other products because of the brand identity ‘Have a break, have a Kit. Kat. ‘The font of the ‘crispy’ looks like something that is easy to break which represents the special part of the product. The cat has shown in the advertisement remains to the mile and chocolate that can know it through the colour of the cat. And also the pronunciation of the name is Kit. Kat is similar to cat, so it is a very good idea of associate a thing in our life to attract people’s eyes. The connotation of the cat is a cat from the word Kit. Kat and the denotation of the cat is the milk and chocolate that makes people feel as the same as the soft hair. The position of the chocolate is like the it come from the milk which give demographic a idea of how the chocolate are made. The unique selling point of this advertisement is that it is crispy and also people can get a satisfaction based on the slogan ‘Have a break, have a Kit. Kat. ’The emotional selling point of the product is
TARGET AUDIENCE To see the target audience of Kit. Kat use demographic through GEARS. The gender of that is for all the gender. There is no ethnicity difference of this product. The age includes all the age group but the especially the kids because the cat in the advertisement can attract kids’ eyes easily. The product is for all the regions and for the most of economic group that can afford to buy this. Through the psychographics to see the advertisement. Young and Rubicam is a part of the psychographics that is called 4 C’s marketing model (Cross Cultural Consumer Characterisation). This product is for the mainstream people and reformer. The reason why is mainstream is most of people love chocolate and they buy it as a usual thing. The reformer because in this advertisement it is a new idea that milk chocolate with crispy centre that relates to the reformer to improve taste of chocolate
KINDER
KINDER Kinder is a brand for kids chocolate. Firstly, the font is cute and colourful which can be seen obviously this product is for kids. The slogan of the brand is ‘invented for kids’. And also the word under the Kinder ‘Uberraschung’ means surprise. The unique selling point of this ad is kids can get surprised from this product. It focus our attention on the toy elephant that kids can get difference toy elephants and get excited about this. The image denotes that kids can have fun though this product. The emotion selling point of the ad is kids can get happiness and also though the colour of the egg, people can get the idea that the chocolate has most of milk so parents can know this is also health than other normal chocolate. When our eyes focus on the visual image, the props that the elephant use can attract kids eyes. The frame of the big egg is in the centre of the picture that shows it is the main point of the image.
TARGET AUDIENCE Fist of all, to see the target audience of kinder use demographics through GEARS. There is no difference of the gender, ethnicity, region of this advertisement ’s audience. They all can be the target audience of the chocolate. No matter it is a boy all a girl, they are all the part of the target audience. The age of the product can be easily seen as kids. Because the interesting idea of the build of kinder egg can attract kids’ eyes. And the economic group of the audience is the people that above the lowest subsistences level. Next, use the psychographics to see the target audience through 4 C’s marketing model that is also called the young and Rubicam. This is for the mainstream. The reason of that is most of the kid love chocolate and the parents want to give their kids fun.
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