ADVANTAGE Teradata Strong View Integration Frustration Are you

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ADVANTAGE Teradata – Strong. View Integration

ADVANTAGE Teradata – Strong. View Integration

Frustration Are you experiencing any of these challenges with your existing ESP? • Reintegration

Frustration Are you experiencing any of these challenges with your existing ESP? • Reintegration of campaign data back into Teradata Customer Interaction Manager (CIM) • Data transmission latency • Lack of advanced email marketing features • Recurring and escalating CPM fees • Issues with scalability, performance and usability Proprietary and Confidential | 2

The Solution Teradata + Strong. View • Increase the value and ROI of your

The Solution Teradata + Strong. View • Increase the value and ROI of your Teradata CIM implementation • Integrate natively with CIM output tables, eliminating manual data transfer • Easier re-integration of data and correct attribution to Teradata CIM • Increase data transfer frequency, allowing a realtime view of customer activity Proprietary and Confidential | 3

Experience You Can Count On: Overstock • Extensive RFP and market review • Live

Experience You Can Count On: Overstock • Extensive RFP and market review • Live in 3 months, including both ad-hoc & transactional campaigns • Integrate deeply with Teradata for all batch & triggered/transactional emails • Provide marketers with a sophisticated app for channel execution Proprietary and Confidential | 4

Experience You Can Count On: The Cosmpolitan Of Las Vegas • Offered the tightest

Experience You Can Count On: The Cosmpolitan Of Las Vegas • Offered the tightest integration with Teradata • Easiest most intuitive UI for marketing team • Increased campaign performance and streamlined execution • Ability to execute more sophisticated campaigns that are highly dynamic and automated Proprietary and Confidential | 5

Teradata CIM: How It Works CIM UI Develop Communication CIM Generated Temp Tables Define

Teradata CIM: How It Works CIM UI Develop Communication CIM Generated Temp Tables Define Target Groups Point to Data Source Define Target(s) Validate & Launch Communication Create Message Templates Reports Create Mailing Launch/Schedule Mailing Response Data Mapped To CIM Response Tables Reports Track & Collect Response Data Warehouse Success, Aggregate, & Tracking Data Message Studio Strong. View Data Connect Response Data Proprietary and Confidential | 6

Summary • Increase the value and ROI of your Teradata CIM implementation • Integrate

Summary • Increase the value and ROI of your Teradata CIM implementation • Integrate natively with CIM output tables, eliminating manual data transfer • Easier re-integration of data and correct attribution to Teradata CIM • Increase data transfer frequency, allowing a real-time view of customer activity Proprietary and Confidential | 7