Advancing DPR Acceptance The Challenge at Our Doorstep

Advancing DPR Acceptance: The Challenge at Our Doorstep Urban Water Institute Spring Water Conference February 20, 2014 Mark Millan

Acceptance With Trust & Confidence

Source: Shane Snyder

Source: Marsi Steirer

“… Water Board staff supports your proposed DEIR alternative that includes a pilot plant to study the feasibility of recycling treated wastewater for direct potable reuse. ” Central Coast Regional Water Quality Control Board Draft EIR Comment Santa Cruz, CA August 2013

“As Goes California, So Goes the Nation” Marcia Lacey, Editor Journal AWWA September 2013

Potable Reuse Benchmarks in the U. S. Reno California Aurora Las Vegas Arizona Cloudcroft Southern Big Spring California Scottsdale El Paso Fairfax County Atlanta Florida Houston Planning/Exploratory Implementation Operation Source: Daniel Gerrity

Model Public Communication Plan for Advancing DPR Acceptance Three Phases for Gaining Public Acceptance: I - Develop Strategic Communication Plans II - Develop Messaging Material and Methods II - Implement, Evaluate and Refine Plan Wate. Reuse Research Foundation 13 -02

Phase 1 – Develop Strategic Communication Plan Budget: $560, 000 (Cash & In-kind) In-kind support from: • 3 Non-profits • 5 Universities • 9 Engineering Firms • 14 Utilities

Multi Disciplined Team Dr. Shane Snyder – Leading Scientist Bob Hultquist – Retired CDPH Richard Harris - Nossman LLC Jeff Mosher – NWRI Sara Katz & Patricia Tennyson Public Relations • Dave Metz – FM 3 • • •

Our Reach

Dec Jan Feb Mar Apr May Jun Jul Aug Literature Review Agency IDIs Legislator IDIs Health Official IDIs Special Interest Groups Focus Groups Public Surveys Statewide Comm. Plan Local Comm. Plan Guidance for Leaders

Acceptance With Trust & Confidence

Advancing DPR Acceptance: The Challenge at Our Doorstep Urban Water Institute Spring Water Conference February 20, 2014 Mark Millan