Advanced Strategies of BUTTERFLY MARKETING By Mike Filsaime

What We Will Learn Today o o o Butterfly Marketing List Building Why Consider Membership Sites (Managed Members Area) o o o Viral Marketing Passive Lifetime Income The Marketing Funnel

What Is The Butterfly Effect "The flapping of a single butterfly's wing today produces a tiny change in the state of the atmosphere. Over a period of time, the atmosphere actually diverges from what it would have done. So, in a month's time, a tornado that would have devastated the Indonesian coast doesn't happen. . " (Ian Stewart, Does God Play Dice? The Mathematics of Chaos, pg. 141)

What Is Butterfly Marketing o Butterfly Marketing is understanding that there are very small changes you can make just 1 time early-on in your marketing that can have a Dramatic effect on your results, your income, and your business… Good or Bad.

Leverage o o o Robert Kiyosaki – Rich Dad Poor Dad – Work Hard – Earn Money in a linear fashion? Working Hard Doesn’t Work

Leverage (cont’d) o Rich Dad – Wealth and Money are “Created” and NOT made in linear fashion.

How Most People Think Linear The Harder I Work… The More I Earn.

How Wealthy People Think Leverage The Smarter I Work… The More I Earn & The Less Hard I Work. Fractal Growth Income

What Are The Most Important Items In Your Marketing? o o o Search Engine Ranking Joint Ventures Adwords Adsense income Copy Writing o o o Programming Skills Website Design Good Opt-In List Great Product Great Support

What Are Advantages Of A Good List? o o o Make Money on Demand Joint Venture Partners Will Seek YOU Out Your Members Become Your Affiliates Your Members Become New Customers Over and Over You Can Leverage Members to Launch New Sites

My Current List Size…. o o 359, 825 Opt-In Members In Just 3 Years… 185, 785 Unique Active Members (After De-Dup. and Un-Sub)

What I Am Able To Do With My List o Some Real World Results…

One Of The Top Affiliates for Traffic Secrets RE Launch o o o 2 Emails 41 Sales Made Gross Sales $40, 877 o John Reese

One of The Top Affiliates – SEO Elite o o o 1 Email 135 Sales Made Gross Sales $12, 692 o Brad Callen

Top Affiliates For Jeremy Gislason - Sure Fire Wealth o o o 1 Email 206 Sales Made Gross Sales $13, 802 o Jeremy Gislason

351 Sales from 1 teleseminar Russell Brunson o o o Teleseminar 315 Sales Made Gross Sales $9, 118 o Russell Brunson

Top 5 Power Affilaite For Private Coaching Program Shawn Casey o o o Teleseminar 18 Sales Made Gross Sales $159, 102+ o Shawn Casey

1 Of The Top Affiliate’s For Jeff Walker Product Launch Formula o o o 3 Email 81 Sales Made Gross Sales $80, 757 o Jeff Walker

Average Sales Per 1 Email o o $10, 000+ I Earn 50% on Average ($5000)

Passive Income From My Sites

Additional Income Recap o o o o Jan - $29, 681 Feb - $41, 856 Mar - $49, 069 Apr - $39, 120 May - $62, 533 Jun - $26, 423 July - $55, 625 Aug - $56, 691 Sep - $51, 761 Oct - $63, 424 Nov - $45, 582 Dec - $71, 692 Total $592, 637 ($49 K Avg. /Mo. ) (Plus…)

Your Recipe For Success o o o Why Follow a Recipe? Get Ready –The following is Time Tested and Proven That it Works! If you follow this… you can have the Very Same results.

Begin With The End In Mind o o déjà vu – Success Already Seen Use Proper Marketing Tools Shopping Cart, Email Software, Support, Affiliate etc o o o Record Everything – Everything you do is future content. Outsource - Tread Water or Swim Forward Create Your Marketing Funnel

What Is Your Focus? 35% - 65% <Conversion> 2% - 3% 97% Of Your Efforts Are Wasted!

The Marketing Funnel Opt IN Prospect w/ Free Or Better Ebook $19 - $47 Transcripts, Audio, MP 3, CD’s - $97 DVD Course $197 - $297 Home Study Multi Media $497 - $997 Seminar (ACL Learning Programs) $497 - $5000 Group Coaching / Workshops $2500 - $20, 000

Proper Focus Procedure o o Stop Selling upfront Opt In Prospects With Free Or Better Convert Prospects To Customers Drive Prospects and Customers Through Your Marketing Funnel

Leverage Funnel With Viral Marketing

The Viral Exponent (X-Factor) x o V o If X=. 89 = 100, 89, 70 … 3, 2, 2, 2, 1 1. 0 = 100, 100……. 100 o 1. 1 = 100, 110, o o 121, 133, 146 Sales Copy, Promotion Tools, Affiliate % , JV’s can all help increase the X-Factor

x e V Time Totals After 31 Days ponent (Growth Rate) iral 0. 89 1. 00 1. 01 1. 04 831 3100 3612 5933

Things To Make Your Sites Viral (The Butterfly Effects) o o o Instant Affiliate Link Focus on WIIFM – (What’s In It For Me) Use Dynamic Tools Use Audio and Video Instructions Provide Multiple Promotion Tools With A Step-By-Step Process (See Free-Advertising-Blog. com)

Promotion Tools (increase V^x) o o o o o Email Letters – (Multi Subject lines*) Tell A Friend Ezine Letters Blog Reviews Articles Banners And Images Top Sponsor Ads Pay Per Click Email Signatures Forum Signatures

The Thank You Page Concept o o o Passive List Builder Passive Money Maker Passive Backend Sales Can Be Used In Any Niche www. NICHE-Secrets. com or www. NICHE-Secrets-Revealed. com Interview an Expert On his/her Back End Product

Case Study - Thank You Page

Flow – Signup Free

Flow – One Time Offer

Flow - Sell Back End Items Great Content Soft Sell Infomercial

Flow – Affiliate Notice URL

Flow – Provide Tools

Flow – Viral Promotion Current Member New Member New Member

New Member Repeat New Member New Member New Member New Member New Member

Passive List Builder

1 Year Case Study Results – Firesale. Secrets. com o o o o Launched With Only 12 JV Partners I Never Told My List In Formal Email Over 14, 416 Total New Members 3. 5% OTO Conv. 519 Sales x $97 $51, 000 In Sales And Counting 40+ New Members Per Day

Butterfly Marketing What We Learned o o o Why List Building Is So Important Membership Sites = Perfect Vehicle The Marketing Funnel Viral Marketing Leverage Passive Lifetime Income

Some Personal Success Clients… o Keith Wellman Cody Moya o o Brian Edmondson Willie Crawford o o Tellman Knudsen

What is the ______ ?

I 5 Protégé Mastermind o Mike Filsaime, Tom Beal, Donna Fox, Paulie Sabol, and You… = I 5

I 5 Protégé Mastermind o o o STRATEGIES I – Self Motivation and Excellence Idea Implement Income Infinite

I 5 Protégé Mastermind o o o Mentoring Individual Action Intensive Information Incremental Changes Interactive Workshops In The Flow - Understanding

I 5 Protégé Mastermind o o o 2 Intensive Slide Driven Monthly Coaching Calls 1 Additional Industry Expert Call Each Month 1 Live Personal 1 On 1 Call In Day Each Month

I 5 Protégé Mastermind o o o We Are Looking For Partners Application Approval Is Needed No Negative, Whiny, or Needy People Are Part of The Team Partnered Projects – Include 1+ Launch Mailing for you to my 175, 000+ list You Get Access to my JV Rolodex To Launch your site

I 5 Protégé Mastermind Price $6500 AUD For 1 Full Year

I 5 Protégé Mastermind Gold o o The Sold Out Butterfly Marketing ($1497) The Renowned Butterfly Marketing Manuscript 5 CD Recorded Calls with The Top Marketers In Our Industry CD Recordings of my “Secrets” Collection with Bonus Printed Reports

I 5 Protégé Mastermind Gold cont’d… o o o 2 DVD’s of Seminars On Butterfly Marketing Camtasia Training Videos Quick Start Guide

I 5 Protégé Mastermind Gold o o The Butterfly. Marketing Money Making Plug and Play Site Making Software With Built In Thank-You-Page Plug-In (i. e. Outsource Secrets) $1497 Value

I 5 Protégé Mastermind Gold (cont’d) o o o My New Powerlink. Generator FREE ($97) All My Products Included FREE (4400. 00) FREE Diamond Membership to List. Dot. Com ($79 mo) FREE Platinum Membership to JV-Network ($250) FREE Elite Membership to Instant. Buzz ($197) FREE Elite Membership to Free-Advertising-Blog ($197)

But Wait… Gold Also Includes o o o o Your Own Free Conference Line ($1200 Per Year Value) Dedicated Line Record and Playback No Reservation Required Holds up to 99 people Lifetime use. No Credit Card ever needed to register. Great for recording 1 on 1 calls Easy to convert to MP 3 Audio for Website

But Wait There’s More… Gold Also Includes o o 2 Free Tickets to TIMME II – ($1500 Value) Free Web Hosting for 6 Months ($200 Value)

I 5 Protégé Mastermind Gold $9500 AUD For 1 Full Year

I 5 Protégé Mastermind o $6900 AUD

I 5 Protégé Mastermind o $6900 AUD I 5 Protégé Mastermind Gold $9500 AUD

I 5 Protégé Mastermind o $6900 AUD I 5 Protégé Mastermind Gold $9500 AUD All Day Today $6900 AUD But Wait… There’s Even More…

I 5 Protégé Mastermind Here Is My Personal Guarantee… You Will Get: 3000 new opt-in Members and $5, 000 in sales in Just 60 Days after your site launch or I will Pay. Pal you $5000 on the spot. - You Have Zero Risk -

I 5 Protégé Mastermind Gold RECAP o o o o o Today For $6900 You Get Everything…. . Coaching Partnership All My Products Butterfly Marketing Package Teleconference Line 2 Main Event Tickets Free Hosting 60 Day Success Or Your Money Back Guarantee

I 5 Protégé Mastermind Gold Only The First 44 People To Enroll At This Break Get Butterfly Marketing FREE… 6900 AUD - 1500 AUD --------------Get Everything…. . For Only $5400 AUD Includes GST Only 2 EZ Pays x $2700 AUD