Advanced Media Delivery with Internet Information Services IIS

Advanced Media Delivery with Internet Information Services (IIS) Vishal Sood Program Manager Microsoft WSV 301

Agenda Delivering Media with IIS Media Services Deliver existing content more effectively De-congest the “First Mile” Adapt to the “Last Mile” challenge Monetize and scale your Web Site Bring an end-to-end solution to life

IIS Media Services Strategy “Web media platform to deliver best-in-class user experience and rich monetization tools built on cacheable HTTP” User experience that smoothly scales to true HD Best quality for the moment given network/CPU Responsive interactivity (instant start/seek) Platform to make money on the web User engagement tracking and rich reporting Technology that scales to your business Industry-leading scale at lowest cost Cacheable HTTP to align with Web infrastructure

Why Use IIS Media Services? Drive more site traffic and increase ad revenue Attract and retain viewers w/engaging experiences Monetize by making more for each ad impression Give your users the best playback experience Make High-Definition (HD) on the Web a reality Never make your users wait for content Deliver the right bits at the right time Use platform components to monetize and scale Deliver Media/Web content from the same servers Track your users’ experience in real-time Scale out delivery with the needs of your business

Progressive Download Movie

Deliver Existing Content Better Bit Rate Throttling Save bandwidth – send only what is watched Use Dynamic Throttling to apportion bandwidth Configure throttling for many content types Web Playlists Control content playback, enforcing order Monetize content in ad-funded scenarios WMS Deliver Live or On-Demand Windows Media

demo Getting the Most from Your Existing Content Improved Progressive Download

Traditional Streaming Movie Setup Packet Play Packet Movie Seek Packet Pause Packet

Streaming and Prog. Download Traditional Streaming • Responsive User • Experience Responsive User Experience • Bandwidth Use • • User Tracking Use Bandwidth • User Tracking Progressive Download • Works from a Web • Server Works from a Web Server scale • World-wide • w/HTTP World-wide scale w/HTTP Challenges • “First Mile Challenge” • Limited cacheability • Separate, smaller streaming networks • Limited User Experience • User tracking • Bandwidth Use (20% watched) • Designed to lowest common denominator

The "First Mile" Challenge Media Origin Media Edges Challenge: Scale (“The Day Live Web Video Streaming Failed Us”)

Smooth Streaming Movie 04 Play Packet Seek Packet Movie Packet 06 08 Pause Packet

De-congesting the. HTTP "First Mile" Edge Servers HTTP Distribution Servers HTTP Origin Remote Region Enterprise ISP

Overcome "First Mile" Challenge Smooth Streaming – stateless Reduced load on the origin Make best use of the internet All HTTP servers in the path can cache and serve Quick response and no first mile congestion Scale-out your network as needed Start small and scale with ease

The "Last Mile" Challenge Low Bandwidth Fast CPU “Best quality I can download” Edge Server “Best quality I can render” High Bandwidth Slow CPU High Bandwidth Fast CPU “Best quality, period ”

Adapting Bit Rate in Real-Time 00 02 04 06 08 08 Bit Rate Heuristics

Adapt to the "Last Mile" Smooth Streaming – adapt bit rate in real-time Best experience possible for conditions Right content at the right time Give your users the best experience Video playback does not stop Best quality for network/CPU at any point in time Instant start-up, instant seek Leverage HTTP cache-ability Get better Qo. S w/the reach of HTTP caches Smart Client Heuristics self-correct video delivery One caching infrastructure (HTTP) not two

demo Smooth Streaming: How it works

Smooth Streaming - Recap True HD delivery for Live and OD content Provide Rich DVR capabilities for Live Client and Server Platform Cacheable HTTP Scale and TCO Monitor your network in real-time Report real-time analytics

Real-time Monitoring and Analytics Edge Server Advanced Logging Server

demo Advanced Logging - Real-time monitoring

Using an HTTP Delivery Network HTTP Edge Servers HTTP Distribution Servers HTTP Origin Remote Region Enterprise ISP

Using Smooth Streaming Media Origin Media Distribution Servers Media Edge Servers

Monetizing and Scaling Live Smooth Streaming Cacheable HTTP delivery for Live events Network Digital Video Recorder (DVR) Advanced Logging Real-time integration for log data Rich user engagement data to improve ROI Centralized client logging for large networks Origin, Distribution, Edge Each adds unique value to light up the network

Smooth Streaming Ecosystem Experience Create Application Encode Content Deliver Content

Smooth Streaming Workflow Create the Silverlight Experience using Expression Studio Encode media content using Expression Encoder 2 SP 1+ Publish the content and Silverlight experience to IIS Server Deliver using IIS Media Services Consume content in Silverlight

demo Smooth Streaming Client Experiences

IIS Media Services Roadmap Deliver Existing Content Better – Q 4 2008 • Bitrate Throttling • Web Playlists Overcome “First Mile” & “Last Mile”– Q 2 2009 • Smooth Streaming Monetize and Scale Your Site – Q 4 2009 • Live Smooth Streaming • Advanced Logging • Edge Caching (Origin, Distribution, Edge Servers)

Summary and Call-to-Action Reasons to use Media and Smooth Streaming Light up your Web Site with Media Give your users the best playback experience Use platform components to scale and monetize Start with IIS Media Services today by Optimizing your Prog. DL content (1. 0) Overcome “First Mile” and “Last Mile” w/Smooth Streaming (2. 0) Using Live, Advanced Logging, and Edge Caching (3. 0) Try IIS Media Services at http: //iis. net/media Expression Encoder: http: //microsoft. com/expression Silverlight: http: //silverlight. net

Resources www. microsoft. com/teched www. microsoft. com/learning Sessions On-Demand & Community Microsoft Certification & Training Resources http: //microsoft. com/technet http: //microsoft. com/msdn Resources for IT Professionals Resources for Developers www. microsoft. com/learning Microsoft Certification and Training Resources

Windows Server Resources Make sure you pick up your copy of Windows Server 2008 R 2 RC from the Materials Distribution Counter Learn More about Windows Server 2008 R 2: www. microsoft. com/Windows. Server 2008 R 2 Technical Learning Center (Orange Section): Highlighting Windows Server 2008 and R 2 technologies • Over 15 booths and experts from Microsoft and our partners

Related Content WSV 304 Deploying and Managing Scalable Web Server Farms with IIS 7. 0 WSV 205 Extend your Web Server: What's New in IIS and the Microsoft Web Platform WSVS 04 -HOL Delegating the Administration of IIS 7. 0 to Remote Users WUX 403 – End-to-End Extensibility for IIS 7 Developers

Track Resources IIS Media Services Landing Page – www. iis. net/media Expression Encoder Landing Page – www. microsoft. com/expression Silverlight Landing Page – www. silverlight. net IIS Landing Page – www. iis. net

Complete an evaluation on Comm. Net and enter to win!

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U. S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.