ADPs e Newsletter New Interactive e Newsletter Service

ADP’s e. Newsletter New: Interactive e. Newsletter Service from ADP Can your current marketing… DEALERSHIP AREA All Departments ISSUES • Build Awareness of your dealership offerings • Drive additional sales opportunities • • Differentiate your dealership from the competition? Increase the likelihood of your target consumer visiting your dealership? Enhance the perception and brand identity of your dealership? Improve customer loyalty, retention and referrals? The Specifics of a Dealership Newsletter Our e. Newsletter solution is an excellent way to stay in front of your customers and prospects on a monthly basis. This increased awareness will help in developing a relationship with your customers and prospects as well as providing them with current and relevant information that will drive more dealership revenue. Monthly content includes: ü OEM-specific news ü Vehicle-relation information ü Service topic ü Lifestyle articles ü Regional news ü Monthly dealership specials ü Dealership custom article Navigation bars drives traffic to your website Benefits of an e. Newsletter: • Increase customer awareness and loyalty by keeping your dealership top of mind • Enhance brand image by differentiating you from your competition. • Increased organic leads by driving more traffic to your website. • Increase fixed ops revenue with coupons and promotions Banner can be customized to support your brand Content and graphics are professionally written Customers can edit their subscription to tailor your communications to match their interests Live chat feature gives customers immediate way to contact your dealership Additional features like video test drives Multiple access points to special sales and fixed ops promotions to reach customer in market for a vehicle or service

ADP’s e. Newsletter cont’d ENGAGING CONTENT Studies show that emotion plays an important role in consumers’ decisions when making an automotive purchase. We’ve addressed that need in our newsletters by embedding our Live Chat service in the body of the newsletter to facilitate instantaneous communication with your customers. We even take care of the “chatting” for you. Our staff of professional sales and marketing individuals are at the ready to engage your audience as they read they newsletter, answering their questions as best we can, with the ultimate goal of driving them into your showroom or service bays. The intent of our newsletter service is to educate, inform and entertain your customer in an effort to build loyalty and promote advocacy for the dealership, as well as drive sales and service revenue. No other newsletter service provides this complete, one-stop functionality today. • 74% of newsletter readers say they are more likely to shortlist the dealership for their next vehicle purchase. • 63% say they are more likely to purchase a vehicle from the dealership • 57% say they are more likely to contact the dealership about sales specials • 77% say they are more likely to use the dealership for service MONTHLY REPORTS One of the most exciting features of our e. Newsletter service is the robust reporting engine. We have taken great care to provide a reporting platform that provides your dealership with monthly insight into key metrics of the service including: • • • Emails sent Open rates Click-through rates Popularity of content Coupons downloaded Number of Chats engaged Opt-out percentage Hot-spot analysis Detailed reader data allows you to target the right consumers with follow up campaigns by showing you exactly what interested them FULLY MANAGED SOLUTION FROM ADP The best part of the e. Newsletter service from ADP is that we do all of the work for you. We pull the list, create a customized look and feel using your branding and imagery, write the articles, pull the list of emails directly from your DMS, send out the newsletter, handle the bounce-backs, staff the Live Chat and provide a robust set of reports you can use to drive new business into your dealership. We encourage you to take advantage of this exciting new service from ADP today. ADP INC. • DEALER SERVICES GROUP / 1950 HASSELL ROAD /HOFFMAN ESTATES, IL 60169/ WWW. DEALERSUITE. COMSM © 2008 ADP, Inc. – Dealer Services Group / Printed in U. S. A. The ADP logo is a registered trademark of ADP of North America, Inc. To learn more about e. Newsletters from ADP call 888. 229. 0023, or email us at enewsletter @bzresults. com.