Adonis Faucets Marketing Strategy By Anthony Addison Cesar

Adonis Faucets Marketing Strategy By: Anthony Addison Cesar Gerardo Vernita Hubbard Olivia Ortega Brenton Stutler

Introduction G Adonis Faucets is ready for expansion G Have the capitol G US economy is struggling G Time we started a global presence G Malaysia is the key market for our growth and success G They are looking for outside investors

Outline G Adonis Background G Malaysia G Products G Distribution & Prices G Marketing G Competition G Financials G Future Growth

Vision G Adonis Faucets will strive to maintain the status of a top tier provider of quality faucets to each and every one of our customers. This goal will be achieved through tirelessly dedication to research, development, pricing, marketing, and order fulfillment.

Adonis G Name is Greek for: G Beautiful G Heavenly G Our logo will be the symbol to help aid in name recognition

Adonis Faucets G We will be based in Kuala Lumpur G Growing city G Offering high end to lower end faucets G target upper scale hotels, apartments, and buildings. G Will also be able to provide sales to all income levels

Malaysia G Is an emerging market with much room for growth G Growing: G Infrastructure G Media G Technology G Open to foreign Investment

Population

Kuala Lumpur G Busy lifestyle G No longer a third world country G Lots of new hotels, and large buildings under construction

Products G 2 main faucets G The Baltazar G Available in any finish G 10. 5”x 6. 5”x 5. 5” G 375 cu in G The Olympos G Available in any finish G 10. 5”x 6. 5”x 5. 5” G 375 cu in

Finishes G 6 finishes G Gold G Nickel G Chrome G Stainless steel G Cast brass G Metallic -high end -middle -low end

-5. 5’’ 5. 5 Adonis Faucets I 6. 5” 6. 5 I Individual Box : Up to 9, 270 faucets per shipping container -16. 5’’- -10. 5”Shipping Consolidated Box: 18 individual faucets per box; 500 boxes per shipping container Adonis Faucets - 21’’- I 19. 5’’ I

Container -40’- -8 ’- I 8’ 6’’ 8’ 6 I

Placement G Warehouse G Show room G Distributor G Has access to different retailers G Web Site G Fully functional website

Promotion G Multiple buyer discount - For buyers that give consistent business G this opportunity will be a 5% discount on its next purchase. G Bulk Sales - Bulk sales will be emphasized and promoted big time. G Also offer a cost savings opportunity G Sales incentives during high spending seasons (such as Ramadan) will be advertised in order to attract additional business. G Savings may vary on a case-by-case situation.

Price G Range from: G low end $66 USD G high end $301. 50 USD G Conversion G low end $222. 22 MYR G high end $1015. 00 MYR

Web Site G www. Adonisfaucets. com G Big rise in internet use. G Quadrupled since 2000 -08

SWOT Analysis G Strengths-Established since 1995, Port of Long Beach, CA next to warehouse/production facility, Product quality, Competitive prices, Financial resources G Weakness-Unknown/new market, Competitor vulnerability G Opportunities-New market, Market poised for growth in Kuala Lumpur, Malaysia, Chance to expand more globally G Threats-Competitors, Unsuccessful business, Changes in government politics, New government regulations

Competition G G Delta Kohler Moen All feature a lively looking box for their products which attracts the typical Western eye. Adonis plans to use more subtle colors in packaging that an Asian consumer would be more accepting of.

Distribution G Distributor – Flow-Line Incorporated G Agents – Nanyang Forwarding & Shipping Agency G Warehousing – both USA and Malaysia G Our Malaysian warehouse G Has a showroom G Manufacturing – in the USA

Government Restrictions G Tariffs G Taxes G Free Trade Zones G Import Regulations

Balance Sheet

Break-Even Analysis

Future Growth G G G Break even in 3 yrs Profit 4 Expand in 5 G Eastern Malaysia G Followed by Singapore G Brand Name recognition G New Faucets and increased product line

Conclusion G Adonis Faucets is ready to move its name and products into Malaysia G Good product at competitive prices G Adonis Faucets is optimistic for the future and ready to launch our product into the Malaysian market.

Thank you