ADIL MAKMUR ADIL MAKMUR Kekuatan besar Perubahan KONSUMEN
ADIL MAKMUR
ADIL MAKMUR
Kekuatan besar Perubahan : KONSUMEN INDONESIA TODAY 45 million member of consuming class 16 th largest economy in the world 53% of the population in cities …. . producing 74% of GDP 55 million skilled workers in the economy USD 0, 5 trillion market opportunity in consumer services, agriculture and fisheries, resources, and education Mc. Kinsey Global Institute, Sept 2012
INDONESIA in 2030 …. 7 th largest economy 135 million member of consuming class 113 million skilled in the world 71% of the population in cities …. . producing 86% of GDP workers needed USD 1. 8 trillion market opportunity in consumer services, agriculture and fisheries, resources, and education Mc. Kinsey Global Institute, Sept 2012
Share of urban population
Changing Food Expenditure Patterns in Urban Areas
Projected Change in Daily Caloric Intake, East & SE Asia 2009 2030 (proj. ) Change Rice 889 850 -4% Other cereals 535 645 21% All meats 350 664 90% Fish 54 79 46% Milk 55 78 42% Vegetables 74 111 50% Fruits 160 280 75% Edible oil 143 210 47% Others 434 273 -37% 2, 694 3, 190 29% Total
31 OKT 2016 Bayu Krisnamurthi 9
Big Challenges …. . 2015 31 OKT 2016 2050 Jumlah penduduk bumi 7, 3 milyar 9, 7 milyar Kelas menengah, konsumen berdaya beli kuat, penduduk perkotaan 1, 7 milyar 5, 0 milyar Permintaan untuk minyak nabati (oil & fats) 205 juta ton 350 juta ton Daya dukung lahan, man-land ratio 4, 5 orang/ha 6, 5 orang/ha Bayu Krisnamurthi 10
Apa yang harus dilakukan ?
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