ADIA Maddie Peters What is AIDA AIDA is

ADIA Maddie Peters

What is AIDA? AIDA is a model used for marketing, advertising, and sales approach, designed to provide insight into the customer’s mind and generate sales

History of AIDA Developed in 1898 by St. Elmo Lewis He was a brilliant thinker, wrote books, articles, and gave speeches Created while working at the National Cash Register Company Developed to explain personal selling

What Does AIDA Stand For? Awareness- Creating brand awareness or affiliation with your product or service Interest-generating interest in the benefits of your product or service, and to encourage the buyer to research further Desire-create an “emotional connection” for the product, moving the consumer from “liking it” to “loving it” Action- move the buyer to interacting with your company by phone calls, newsletters, or brochures

Used for? Business advertising Marketing Public relations

Advantages of using AIDA It’s been proven to work since the 1800’s You have a layout for your marketing and advertising It’s easy to understand

Disadvantages of using AIDA Not using it or using it poorly

Using AIDA model-Awareness How do we make buyers aware of our products or services? What is our outreach strategy? What tools or platforms do we use?

Example of Awareness

Using AIDA model- Interest i How will we gain their interest? What is our content strategy? What will make them buy our product?

Example of Interest

Using AIDA model-Desire D What makes our product desirable? How to we interact with our customers to make a connection? What makes our product better than others?

Example of Desire

Using AIDA model-Action A Is it easy for consumers to connect with our company? What are our ways of advertising? Do we have a website, Facebook page, or phone number available? Is our advertising persuasive?

Example of Action

Bad Example

Good Example

Video

Citations “The AIDA Model. ” Smart Insights, 21 Oct. 2013, www. smartinsights. com/traffic-buildingstrategy/offer-and-message-development/aida-model/. “AIDA. ” Oxford Reference, 16 June 2017, www. oxfordreference. com/view/10. 1093/oi/authority. 20110803095432783. Suggett, Paul. “The AIDA Model and How to Use It. ” The Balance Careers, www. thebalancecareers. com/get-to-know-and-use-aida-39273. “What Is AIDA Marketing Model? - Definition from What. Is. com. ” What. Is. com, whatis. techtarget. com/definition/AIDA-marketing-model. Alighieri, Lori, director. AIDA Model. You. Tube, 15 Oct. 2015, www. youtube. com/watch? v=p. QFXm 0 zu. Jco.