Adding eCommerce to your website Presented by Liz

Adding e-Commerce to your website Presented by: Liz Haselgrove Lucy Southon

Intro to Boss • EFS / ASBAS / NEIS • Mobile Phones • Parking • Toilets & Emergency Exits • Please ask questions • Respect & Support • Zoom attendees – Mute & Questions • Intros

What we’re going to work on • Leading people to the Buy button • Getting the word out (and customers in) • Pot-holes to avoid • Managing the customer journey • Adding e. Commerce to your website • Adding products or services • Choosing the right images • Automation

www. Bosscentre. com. au Getting people to your website • Who is going to be the MOST interested in what you’re selling? Go for the easy wins! W • Where can they find you • What will make them instantly interested • Make the process easy 4

www. Bosscentre. com. au sales funnel 5

www. Bosscentre. com. au The journey to the buy button - Attraction • What’s going to be the main thing that appeals to your customers? Show them that first! • • Key features Images What’s different Main benefit W 6

www. Bosscentre. com. au The journey to the buy button - information • What will they need more information about? E. g. size, pricing, process, what’s included • What questions might have? • What might stop them… W • What will be the clincher? • • Imagine how things could look 6 mths from now • More uses Beautiful images Recommendations Before & After shots • Discount incentives • Paint the picture 7

www. Bosscentre. com. au pricing • Shipping • Payment processing fees • Competitors • Your time 8

www. Bosscentre. com. au Pot-holes to avoid • Rubbish images • Too long or too short descriptions • Expensive shipping • Shipping extra or flat rate or included 9

www. Bosscentre. com. au From ad to buy • Buying process • Managing the client journey • 3 -click process (ad to checkout) 10

www. Bosscentre. com. au squarespace Vs wordpress 11