ADD AN ACTION PHOTOGRAPH THAT SHOWS AN ASPECT

ADD AN ACTION PHOTOGRAPH THAT SHOWS AN ASPECT OF THE GOOD PRACTICE YOUR LOGO PLEASE FEEL FREE TO ADD YOUR OWN BACKGROUND NAME OF GOOD PRACTICE PRESENTERS NAME: Mcpherson Maulana CATEGORY: MEDIA COE COUNTRY SADC GENDER PROTOCOL SUMMIT DATE VENUE GENDER EQUALITY BY 2015, YES WE MUST!

BRIEF DESCRIPTION OF MEDIA HOUSE • Location (urban Limbe , BT) • Type: radio • Circulation (how many females/males)? • Proportion of women sources-30% • How many employees (7 females/12 males) • How long has the media house been part of the COE process? - About a year Photograph/graphics/ scans/map that will highlight some of the information in the description GENDER EQUALITY BY 2015, YES WE MUST!

KEY GENDER CHALLENGES IN THE MEDIA HOUSE • Women do not form a greater part of sources Photographs that show some of challenges • No female board members • Women staff still few GENDER EQUALITY BY 2015, YES WE MUST!

GENDER CHAMPIONS • Do you have gender Photograph of the gender champions in your champion/s in action media house? • Who? Fatima Aida Daud Mcpherson Maulana • What position? Sub Editor and Senior producer respectively GENDER EQUALITY BY 2015, YES WE MUST!

GENDER CHAMPIONS • How do they push the COE process? • By trying to include balanced voices of both men and women in both as sources and on issues affecting them Photograph/s GENDER EQUALITY BY 2015, YES WE MUST!

HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES? • Buy in • Policy interventions • The radio has increased budget for more programmes where women voices can be held Photograph/s showing changes • Specific practices • Increased programs that addresses women issue like family planning, education and economic empowerment • Specific campaigns • Innovation GENDER EQUALITY BY 2015, YES WE MUST!

HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES? • Examples of gender – specific coverage • Examples where gender is mainstreamed in coverage • Employment practices • Work place practices Photograph/s showing changes GENDER EQUALITY BY 2015, YES WE MUST!

HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES? • Gender specific programmes • Budgets • Monitoring and evaluation • Self monitoring – has your media house been involved in the self monitoring process. What has this revealed? Photograph/s showing changes • YES, women are less quoted as news sources and when they do, they are mostly secondary sources • Politics, health, economic GENDER EQUALITY BY 2015, YES WE MUST!

HOW IS THE MEDIA HOUSE CONTRIBUTING TOWARDS ACHIEVING THE 28 TARGETS OF THE SADC PROTOCOL? PROTOCOL TARGET COUNCIL ACTIONS GENDER EQUALITY BY 2015, YES WE MUST!

HOW IS THE MEDIA HOUSE CONTRIBUTING TOWARDS ACHIEVING THE 28 TARGETS OF THE SADC PROTOCOL? PROTOCOL TARGET Media targets Media ACTIONS Recruiting and promoting women to top position. Eg, the head of news and current affairs is now a lady by the name Chipiliro Shaibu GENDER EQUALITY BY 2015, YES WE MUST!

IMPACT • Increased programming on sexuality and family planning and gender based violence reporting. Photograph/s of people or scans – Interset to recruit females for statition manager eg the recent advertise – Promotion of a lady to a ahead news • Feed – Slowly changing perseption on gender issues GENDER EQUALITY BY 2015, YES WE MUST!

CHANGING LIVES • My life has changed in that I now look at changer issues-from looking at them as women outcries to real issues that affect all of us and tries to tackle issues that are regarded as taboos. I now write my yao poems to tackle challenges women face Photograph/s of the changing lives GENDER EQUALITY BY 2015, YES WE MUST!

CHALLENGES TO GENDER MAINSTREAMING • Please list the main challenges – Wrong mind set on gender equality – Programming on sexuality -reproductive health Work mates looking at gender issues as a gender link thing and not their own. GENDER EQUALITY BY 2015, YES WE MUST!

WAY FORWARD • What are the next steps? – To see that we actively mainstream gender perspective in the daily operation at least in all areas that will not compromise religious values. • Issues of recruitment – E. g. increasing women in decision making position • Editorial content GENDER EQUALITY BY 2015, YES WE MUST!