Adaptxt Enhanced Keyboards for Smartphones and Tablets CUSTOMMADE

Adaptxt® Enhanced Keyboards for Smartphones and Tablets: CUSTOM-MADE FOR OEM SUCCESS Key. Point Technologies February 25, 2013

Company Facts • Founded 2004 in Glasgow – Leader of linguistic scholarship for more than a century – Regional offices in San Jose, Hyderabad, Tokyo and China – 170 employees • • Well-funded, privately held Works with largest brands, including HP and Nokia Supports wide variety of connected devices CEO: Sumit Goswami © 2013 Key. Point Technologies 2

OEM Benefits 1. Leader in science of languages 2. Leader in quality of user engagement 3. Proven platform extensibility – OEM customization – User personalization Languages Engagement Extensibility © 2013 Key. Point Technologies 3

Big Picture – Where is This Going? HUMAN-MACHINE DIALOG INTELLIGENT INPUT RECOGNITION STATISTICS-DRIVEN PREDICTION Creating natural interaction between people & the devices in their lives Interpreting meaning, context and behavior to predict sentence wording for any form of human-machine input Suggestions based on statistical possibilities QUALITY OF ENGAGEMENT © 2013 Key. Point Technologies 4

How? Language As Primary Input Linguistics Context Semantic s Domains © 2013 Key. Point

Founded in Linguistics Center • Heavy concentration of top universities – Ph. D degrees in translation, social linguistics, cognitive science • Historical appreciation of subtle regional differences • Extensive network of academics and outside professionals • Large KPT team – 60 linguists © 2013 Key. Point Technologies 6

Extensive Global Languages EUROPE English(UK), German, French, Spanish, Belarusian, Catalan, Croatian, Finnish, Swedish, Icelandic, Danish, Dutch, Slovak, Basque Polish, Czech, Italian, Slovenian, Greece, Romanian, Hungarian, Ukrainian, Lithuanian, Latvian, Estonian, Bulgarian, Norwegian, Galician, Serbian NORTH AMERICA English(US) ASIA MEA Hausa, Arabic, Turkish, Afrikaans, Persian Hindi, Marathi, Tamil, Kannada, Telugu, Malyalam, Urdu, Hebrew, Persian, Turkish, Arabic, Chinese(T), Chinese(S), Bengali, Korean, Vietnamese, Malay, Filipino, Indonesia, Russian SOUTH AMERICA Portuguese(BR) Portuguese(PT MULTI-LINGUAL Hinglish, Banglish, Marathinglish, Odinglis, Tanglish, Tenglish, Kanglish © 2013 Key. Point Technologies 7

Extensive Smart Functions • Keyboard is “window” to device • Powers ever-increasing list of apps requiring text • “Smart”/intuitive is expected – Prediction and suggestions -- auto learning, understanding context, language switching, auto correction, personal dictionaries, learning from contacts, Facebook, Twitter – Enhanced features -- posting to social networks, voice support, gliding/swiping, phone keypads, tablet split keyboards, personalization (themes, industry and professional dictionaries), shortcuts, “accent trimmer” © 2013 Key. Point Technologies 8

Engagement = Downloads/Data QUALTIY OF USER ENGAGEMENT MODEL Providing Value? (Language) Is the input software … . . . Yes? Then I’ll use it more Fun/Interesting? (Memorable) Easy to use? (Interface) © 2013 Key. Point Technologies 9

Proven Extensibility Customization Personalization (Consumers) Device Coverage Operating Systems Handwriting Linguistics Engine Tablet Android Language Studio Domain Dictionaries Smartphones Windows 8 Cloud Sync Theme customization Smart TVs Symbian S 60 Choice of dictionaries Social network integration IVIs Linux © 2013 Key. Point Technologies 10

EXTENSIBILITY CUSTOMIZATION + PERSONALIZATION + DEVICES + OS Competitive Landscape VALUEABLE + MEMORABLE +

Conclusion Use well-crafted languages and a highly flexible technology platform to develop rich, engaging relationships with your customers wherever they live in the world. © 2013 Key. Point Technologies 12

Thank You!