AD SPECS SMART TV Wedge Ad Format Highvisibility

AD SPECS SMART TV Wedge Ad Format High-visibility static banner on LG Smart TV home screen, which can click to video, browser or app. © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Wedge Ad Format Deliverables Creative Rotation • All Wedge assets must be finalized at least 7 days in advance of launch date. • Only 1 creative rotation per each 1 -day takeover (i. e. 1 image, 1 video) If Tremor Video is designing, please provide the following: • Campaign Collateral (i. e. other display banners) • Layered PSD files required • Brand Asset Pack CTV Banners – see Image Specs section below for full details • Please provide the following size, keeping in mind the specific design guidelines: • 1440× 1080 • Logos (vector-based graphics preferred) • Brand Guidelines • Fonts • Artwork/Product Imagery • High-res layered Photoshop files preferred (PSD or PSB) “My Content” Page Title (optional) • If the text is below 27 characters, it’ll show as static beneath the “Go” Button • If the text is over 27 characters, it’ll scroll from left to right • Character maximum limit is 200 characters • Other File Types: AI, EPS, GIF, JPG, PNG, TIF • Creative Direction (optional) • Any legal or talent guidelines to be aware of • Landing page(s) to look at and pull elements from • Specific messaging or CTA copy to include © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Wedge Ad Format Deliverables (Continued) Click-to-Video • Dimensions: 1920 x 1080 or 1280 x 720 • File Type: MP 4 or MOV • File Size: Under 50 MB preferred • Frame Rate: 23. 976 FPS or 29. 97 FPS • Video Length: 5 s – 120 s accepted (longer length requests possible) • Video Bitrate: 1, 000 - 5, 000 kbps or higher • Audio Bitrate: 128 kbps / 44 k. Hz (64 k – 128 k @ 44. 1 k. Hz or higher) Click-to-Browser • Webpage must be browser supported secure URL – eg. https: //www. tremorvideo. com • Webpage renders directly on the TV in the TV browser Click-to-App • App ID or App deep-link ID must be provided by client • App ID example: app_id: googleplay_movies_n_tv • App deep-link ID example: app_id: googleplaymovieswebos #content. Target=https: //play. google. com/ © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Wedge Ad Format Image Specs • Banner Size: • 1440 x 1080 Third-Party Tracking No third-party tracking is allowed for the LG Wedge placement at this time. • File Type: PNG only • Max File Size: 4 MB • Click-to Functionality: • Click-to-Video • Click-to-Browser • Click-to-App • Other Design Details • The wedge placement is 1 image that gets cropped into 2 different places on LG’s CTV display interface – the Home page and the My Content page • Keep in mind to avoid putting text and important imagery along the bottom portion of the banner © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Wedge Ad Format Production Timeline Allow for 10 business days from receipt of assets • If client delivers all client approved banner(s) + deliverables for selected click action, this will expedite the timeline to 7 business days for campaign setup and launch. • If Tremor is designing the CTV banner(s), allow 2 -3 business days for initial mockups. Timeline Example • Kick Off Call • Day 1: Asset Delivery Date • Day 3: 1 st Round of Mocks • Day 4: Client Feedback • This also applies to creative changes during the campaign flight. • Day 6: 2 nd Round of Mocks • Production timeline begins from receipt of ALL client assets. • Day 10: Campaign Setup Deadline • Day 7: Client Approval • Allow 1 -2 business days for Tremor to eliver revised mockups per each feedback round. Note: Timelines typically include Kick Off Call, asset collection, production time, feedback rounds, setup and launch. © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Wedge Ad Format Design Template A Photoshop template guide is available if client prefers to design the CTV banner image. This will expedite the timeline to 7 business days for campaign setup and launch once client provides the approved banner file + deliverables for selected click action. Download Template © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Wedge Ad Format LG Wedge Banner – Home Selecting the Wedge Banner placement will go to the "My Content" Page LG Wedge Banner – My Content Selecting the Wedge Banner will do the selected click-to action (Click-to-Video, Click-to-Browser or Click-to-App) © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.