AD SPECS SMART TV Impression Plus Ad Format

AD SPECS SMART TV Impression Plus Ad Format Static banners on LG Smart TV menu screens, which can click to customized videos. © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Impression Plus Ad Format Deliverables CTV Banners – see Image Specs section below for full details Videos– see Video Specs section below for full details • Video Length: 30 s maximum • Awareness • 300 x 250 • 360 x 150 • 728 x 90 • 970 x 90 • Discovery • Dimensions: 1920 x 1080 or 1280 x 720 preferred • Square videos and some other aspect ratios can be accepted in certain cases. • Other: • If the client video is not ready until closer to the launch date, production can move forward with placeholder videos. However, the design is subject to change if elements conflict with the final video and the production timeline may be extended. • 300 x 250 • 360 x 150 • 728 x 90 • 970 x 250 If Tremor Video is designing, please provide layered Photoshop file(s) of existing display banners and we will pull other design elements from the deliverables outlined below. © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Impression Plus Ad Format Deliverables (Continued) Brand Asset Pack Creative Direction • Logos (vector-based graphics preferred) • Animation style(s) preferred • Brand Guidelines • Landing page(s) to look at and pull elements from • Fonts • Any legal or talent guidelines to be aware of • Branded Animations • Specific messaging or CTA copy to include Artwork/Product Imagery • High-res layered Photoshop files preferred (PSD or PSB) • Note: Design must exclude any clickable looking elements in favor of spelling out actionable info (i. e. “Call ###-####” or “Visit www. website. com to learn more, ” etc) • Other File Types: AI, EPS, GIF, JPG, PNG, TIF • Image Color Mode: RGB • Image Resolution: 72 dpi Other Campaign Collateral (i. e. display banners, social videos, gifs, etc. ) • Layered PSD files preferred where applicable © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Impression Plus Ad Format Image Specs • Banner Sizes: Video Specs • Dimensions: 1920 x 1080 or 1280 x 720 • 300 x 250 • File Type: MP 4 or MOV • 360 x 150 • File Size: Under 1 GB preferred • 728 x 90 • Frame Rate: 23. 976 FPS or 29. 97 FPS • 970 x 90 • Video Length: 30 s maximum • 970 x 250 • Video Bitrate: 1, 000 – 5, 00 kbps or higher • File Type: PNG only • Audio Bitrate: 128 kbps / 44 k. Hz (64 k – 128 k @ 44. 1 k. Hz or higher) • Max File Size: 150 kb per banner © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Impression Plus Ad Format Production Timeline Allow for 10 business days from receipt of assets Timeline Example • Production timeline begins from receipt of ALL client assets. • Kick Off Call • Storyboard review rounds are recommended for more complex units. • Day 1: Asset Delivery Date • Allow 2 -3 business days for Tremor to deliver revised demos per each feedback round • Day 4: 1 st Round of Demo Mocks • This also applies to any major creative changes during the campaign flight. • Day 5: Client Feedback • Day 8: 2 nd Round of Demo Mocks • Day 9: Client Approval Note: Each campaign is unique, so a custom timeline is provided once a concept is selected for production. Timelines typically include Kick Off Call, asset collection, production time, feedback rounds, setup and launch. • Day 10: Setup & Launch © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Impression Plus Ad Format Third-Party Tracking Design Template Third-party ad server impression pixels are accepted for tracking. * There are Photoshop templates and guides available if client prefers to design the CTV banner images and/or the Video Plus unit. This can expedite the timeline for campaign setup and launch. To track impressions and clicks, please provide the following: • Login credentials for third-party vendors • 1 x 1 (image) tracking pixels to track impressions Note: For the Video Plus unit, client must deliver the finished PSD file to Tremor Video’s Creative team for the build animation of the custom video ad. File must have layers preserved any external links packaged. • Click trackers to track clicks on banners Download Template *Billing for all LG Smart TV units will be based on the first-party data at this time. © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Impression Plus Ad Format Smart TV Impression Unit 300 x 250 Smart TV Impression Unit 360 x 150 Smart TV Impression Unit 728 x 90 © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.

SMART TV Impression Plus Ad Format Smart TV Impression Unit 970 x 90 Smart TV Impression Unit 970 x 250 © 2020 Tremor Video Inc. , a Tremor International Company. All rights reserved.