AD exe Target audience People who like chocolate

AD. exe

Target audience • People who like chocolate • Parents, desk workers, children, • Primarily adults, workers and women.

New target audience • Children, builders, working adults.

Ad ideas • Man with a hammer standing in front of a desk with a broken chocolate orange Info-mertial of man showing off hammers. Like big one breaks brick, another breaks wood, little one breaks chocolate orange. • Children in a house break something like Lego and the parent then hands them a chocolate orange and then multiple different shots of them throwing the chocolate orange. • We decided to use the hammer ad for a commercial and the children idea for a poster.

Tv ad Infomercial of a man standing at a table, showing off his hammers, a medium sized one that he uses for nails, a big one for bricks and a little toffee hammer his chocolate orange. The audience for this would be adults who work with tools, because it’s presented in a form that mainly adults will understand, shows off other things that might remind them of work, and plays off of the humour that people can find in infomercial.

Poster ad This poster is targeted for both adults and children. Children want to break things and adults want to occupy their children and keep them from breaking stuff. Let them break something useful for a change!