Ad Analysis Got Milk Jennifer and Estelle Outline

Outline I. The powerful image a. color b. the figure of Steven Tyler II.

The Powerful Image A. Sharp and strong color 1. Hair 2. Background 3. Finger

The Powerful Image B. The figure of Steven Tyler 1. Occupied the entire page

The Words A. The line in the middle part of the ad: “Make your

The Words B. The bottom column 1. Line 1: emphasizing the calcium in milk

The Milk Foam • Indicating that he just had a big mouthful of milk.

Connection Between the Milk Ad and Steven Tyler, a 57 -year-old rock n’ roll

Conclusion: A Successful and Catching Ad • The design and arrangement of the ad

Source of Image: Celebrity Ads. 2005 Celebrity Ads. 13 Oct. 2005 <http: //medialit. med.

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Ad Analysis Got Milk? Jennifer and Estelle

Outline I. The powerful image a. color b. the figure of Steven Tyler II. The words a. The line in the middle part of the ad b. The bottom column III. The milk foam IV. Connection between the milk and Steven Tyler V. Conclusion

The Powerful Image A. Sharp and strong color 1. Hair 2. Background 3. Finger nail 4. Dress 5. Countenance The sharp and strong color may easily catch people’s attention.

The Powerful Image B. The figure of Steven Tyler 1. Occupied the entire page 2. Facial expression - wide-opening mouth - tight-frowning eyebrow - tight-closed eyes - the exerted and extended muscle 3. The radiant hair 4. Fingers

The Words A. The line in the middle part of the ad: “Make your bones rock hard. ” 1. Position: the middle of the mouth 2. Meaning

The Words B. The bottom column 1. Line 1: emphasizing the calcium in milk 2. Line 2: - The nutritive value of milk - Referring to Steven Tyler’s age and his public image as a rock star 3. Line 3: comparing to those junk drinks

The Words 4. The logo: “got milk? ” - Steven Tyler got milk; therefore, he can be so energetic. - Questioning: Challenging people if they got milk. - Despite the question mark, one should know the answer is positive.

The Milk Foam • Indicating that he just had a big mouthful of milk. • The foam suggests the milk is thick and tasty. • The milk drives Steven Tyler crazy and awakens his strength.

Connection Between the Milk Ad and Steven Tyler, a 57 -year-old rock n’ roll star who is still active in the show biz Powerful, energetic, wild, and crazy image Milk Requiring good health Especially strong, hard, and healthy bone

Conclusion: A Successful and Catching Ad • The design and arrangement of the ad is catching and impressive. • Make the best use of Steven Tyler’s public image. • The nutritive value of milk (calcium) and Steven Tyler are closelyrelated. • Well illustrating the idea that the ad wants to promote.

Source of Image: Celebrity Ads. 2005 Celebrity Ads. 13 Oct. 2005 <http: //medialit. med. sc. edu/ca 2. htm>