Activity Tourism Marketing Action Plan 0809 Update Chris

Activity Tourism Marketing Action Plan 08/09 Update Chris Scott Countryside Access & Activities Network (CAAN) 22 nd October 2008

Priority Activities • Primary – Adventure – Golf (outside this Forum’s remit) – Walking – Cycling • Secondary – Watersports (Canoeing) • Tertiary – Angling – Equestrian – Fields Sports

Adventure • • • Outdoor Active Campaign Outdoor. NI. com Adventure Brochure Meet the Buyer Workshop Special Offer Campaign

Adventure • • • Cooperation with TIL (NITB) Destination Marketing (NITB) FAM Trips Research Website Alignment (NITB)

Walking • • Walk Brochure Walk. NI. com Walk of the Week / PR FAM Trips

Cycling • Cycling Brochure Launch Jan 09 • www. cycleni. com re-launch Jan 09 • FAM Trips

Watersports Canoeing • Lough Neagh & Strangford Lough Canoe Trails launched • Canoe NI Brochure launched • Canoe. NI. com • FAM Trips

Training • Packaging Holidays (NITB) • Accreditation / Licensing • Business Skills Development

Upcoming Marketing Opportunities • Belfast Adventure Show – Space only from £ 190 + VAT – Space + Shell from £ 340 + VAT – www. holidayworld. com • Winter Special Offers Campaign Via – Belfast Adventure Show Flyer – E-zine – Link to TIL

Upcoming Marketing Opportunities • Outdoor. NI. com Update • Cycle. NI. com – Transfer of details from Outdoor. NI – Packages entry to follow • Cycle Brochure – Directory + Page inclusion on Long Distance Cycle Routes – Only £ 20 deadline 24 th Oct

Upcoming Marketing Opportunities • Amsterdam Walking & Cycling Exhibition • Birmingham Outdoors Show – Package Deals • NI Civil Service Sports Association – 12, 000 members – Family Fun Days, Saturday Canoeing etc

Activity Tourism Marketing Seminar

Activity Tourism Marketing Seminar • • November 11 th 2008 Belfast Castle £ 30 per delegate 50 spaces – Limited spaces remaining Key Speakers from UK and ROI Industry Experts on: PR, Branding, E-marketing, Exhibiting

Review of Activity Tourism Forum • ATF established in May 2006 • Terms of Reference set in Dec 2006 • Opportune moment to assess ATF: – ATF now 2 years old – NITB Corporate Plan 2009 -2011 – Countryside Recreation Strategy 2009 -2019 • Your opinion counts

Objectives of ATF • to promote the sharing of information and best practise within the industry • to define activity tourism priorities • to understand any gaps in commercial skills and facilitate training sessions or seminars as appropriate • to create stronger links between the activity tourism providers and NITB marketing and market development activities • to inform the activity tourism sector of NITB marketing plans, opportunities, developments and market information as well as sharing any product developments plans (such as route and trail development by CAAN) • to encourage collaborative marketing (such as fully taking advantage of PR opportunities)

Objectives of Working Group • to elect a working group whose objective is: – to agree the agenda for Activity Tourism Forum meetings – to consider the issues identified from the forum and collaboratively agree the way forward – to input into activity tourism action plans – to advise, recommend and input into specific, marketing-focused tasks or projects, on behalf of the Activity Tourism Forum members – to lead on non-marketing tasks or projects on behalf of the Activity Tourism Forum members – to seek funding opportunities where possible

Position of ATF NI Executive CAAN NITB CEO NITB Directors ATF Chairperson CAAN Officer NITB Depts NITB Activity Tourism Manager & Officer Working Group Activity Tourism Forum

Recommendations from 2006 • Forum – three times a year • Marketing • Training – Marketing – Customer Care • Accreditation / Licensing

Election Procedure • The new Working Group will consist of ten members (excluding ex-officio members) • All nominees should be verbally proposed and seconded at the Forum • Persons proposing and seconding nominees may not come from the same organisation as the nominee or each other • All nominees should be a current member of the Activity Tourism Forum • If more than 10 people are nominated, a private ballot will be carried out by the members present at the Forum • The Working Group Chairman will be elected by the Working Group at their first meeting Ex-Officio: Chris Scott, Marketing Officer, CAAN (Secretary) Willie Lougheed, Activity Tourism Manager, NITB Karen Hope, Activity Tourism Officer, NITB