Activism Academy Introduction to Social Activism April 1
- Slides: 14
Activism Academy Introduction to Social Activism April 1, 2017 Amanda Gabriele
Agenda • • • Introductions Social Media’s Roll in Grass Roots Activism What are your goals for today? Facebook 101 Twitter 101 Break out session
Introduction Amanda Gabriele – Former leader/designer of Argyle awardwinning social medial program at Webster Bank – Recognized by ICBA’s Top 50 Small Bank Leaders in Social Media in 2014 and 2015 – Mother to 2 cool kids – Your neighbor! – @amandapance on Twitter – Amanda Parker Gabriele on Facebook – Linkedin. com/in/amandagabriele
Facebook 101 So, what is Facebook? Facebook is an online platform for connecting people from all across the globe with those in their social network– friends, family, coworkers, or even strangers with shared interests. There are currently over 1. 8 billion active Facebook users. Facebook allows users to connect and share information in a variety of ways. Users can: Share photos Post updates Share videos Share articles & blog posts Create events Message one another directly Start a movement!
Facebook Vocabulary Friend – 1. ) (n) personal connection on Facebook; 2. ) (v) to add a Facebook user as a friend • Group – a collection of Facebook users with a common interest; any Facebook user can create and join a Facebook group • Follower – Facebook users who choose to “Like” and become a “follower” of an organization’s page • Like(s) – 1. (v) within Facebook, to like a business Page means you’ve become a fan of that page; 2. (v) within Facebook, to like others’ comments on their wall or news feed; 3. (n) the number of users who have liked your page; 4. (n) outside of Facebook, to like something using that has installed the Facebook like button • News Feed – an aggregation of one’s friends’ posts, posts of organizations people are following, and sponsored content. • Page – official presence for public figures, political organizations, artists, bands, businesses, places, entertainment, causes, brands, or products to share information and interact with followers on Facebook • Profile – presence for individuals to share information and interact with friends and organizations on Facebook • Timeline (formerly a wall) – the core of a profile or page that aggregates new content, including posted items (e. g. status updates) and recent actions (e. g. becoming a fan of a page) • Post – An update including photos, videos, links, thoughts, etc. published by users and groups. • There are many more that are defined here: http: //sproutsocial. com/insights/facebook-terminology-glossary/ • Event Share
How to Use Facebook for Activism 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Develop and promote your cause Create a group or page and invite others to join Create events that like-minded people might want to attend and promote them within your group “Friend” people in your community and join community groups “Like” posts about topics you are interested in and make your opinions known Comment on public and private posts with short, well thought out and well constructed opinions Promote other content you‘ve created, including webinars, blog posts, podcasts, and websites (northhavendemocrats. org) Develop direct relationships with bloggers and journalists for potential PR placement Update people on what you are working on Expand the network (reach) of what you care about by advocating for it publicly Agree with group members on how to best promote your events and posts and have a plan to boost reach on priority items. Keep posts short and to the point. Research shows that posts ranging between 90 -200 characters with an image perform the best from an engagement perspective. Use hashtags on public posts to broaden your reach outside of your direct social network. Post and share publicity that you and your group receive for the work you do! Post action items for people to take on Utilize polls to gauge how your message is being received Use tools like Hootsuite to post throughout the day, even when you are not around, and track your feeds. Change it up every few weeks to make sure your messaging isn’t getting stale Take it from Ben Franklin, “If you want to make a friend, ask someone to do you a favor. ” Building an audience takes time! Stay patient and persistent. This is not an exhaustive list. It is intended to get you started. Follow Hootsuite or Sprout Social for more tips
Best Practices Do • • • • Post at least some items to your entire network Follow respected thought leaders, journalists, activists, and politicians and interact with them Craft posts to be useful and relevant to your audience – add value Include images in posts, they tend to attract more attention Feel free to interact with people you follow, but don’t follow you back (i. e. Chris Murphy) Share content that you have read and found interesting Check your sources Try to post between 1 -3 times daily about activism (don’t over do it) Change your profile pic to show solidarity for timely causes Link to your valuable sites and events (like northhavendemocrats. org) Monitor your feed Engage in healthy discussions A meme is good, but a meme with a source is better Use your manners Don’t • • • • “Feed the Trolls” – or be a troll… it’s rude. Lie Share content you have not read Try to teach people lessons Say something that you wouldn’t say with your mom/dad/child/grandchild/spiritual leader in the room. Be boring Forget the lingo Feel the need to sign each post “Sincerely, Amanda” Engage in pointless, unproductive arguments Use Facebook as a weapon. Avoid the urge to attack public figures. Call friends and group members out publicly. Private messaging is your friend when you are fighting for the same cause Share fake news Share from sources that even look sketchy “Out” people for sexual orientation, immigration status, illegal drug use. Believe everything you see / read
Twitter 101 So, what is Twitter? In the words of marketing expert Chris Brogan, Twitter is a useful communication tool that allows you to interact with people around the world in three different ways: 1. Send a short message to a bunch of people (followers) publicly 2. Send a short message to a specific person publicly (@ mentions) 3. Send a short message to a specific person privately (private/direct message) 4. Start a movement! Twitter is also referred to as a "micro-blogging" service, meaning you can post short updates limited to 140 characters or fewer. Why? Originally, this character limitation was implemented to make Twitter compatible with mobile phones and text messaging. Now, it‘s a useful characteristic that allows users to receive rapid-fire, concise information from many, many people.
Twitter Vocabulary • • • Twitter Handle: Also known as a username. This is the name you select to represent yourself on Twitter. Follower: A person who has subscribed to receive your updates. Tweet: A message that can be no longer than 140 characters. Direct Message (or DM): A private message sent from one Twitter user to another by either clicking the message link on their profile. Twitter Stream: A list of a person‘s real-time updates. Every time you post an update, it goes into your Twitter stream. Hashtag (#): A Twitter tagging system used to aggregate the conversation surrounding an event, topic, or theme. Retweet (or RT): To repeat what someone else has already tweeted. People do this if someone has said something especially valuable and they want their own network to see the information too. Like: To show support to a person’s tweet and indicate you agree by clicking the heart icon. @Reply: A public message sent from one Twitter user to another by putting clicking the reply icon. Trending Topics: Displayed on the left-hand side of your Twitter homepage, trending topics are words, phrases, or hashtags that are popular (trending) on Twitter at a given time.
How to User Twitter for Activism 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Develop and promote your cause Interact with others who are like-minded and might want to get involved Track what people are saying about your cause, candidate, or political event Create buzz around upcoming events Help individual members of your organization or like-minded people act as liaisons to the public Promote other content you‘ve created, including webinars, blog posts or podcasts Develop direct relationships with bloggers and journalists for potential PR placement Update people on what you are working on Expand the network (reach) of what you care about by advocating for it publicly Post action items for people to take on Utilize polls to gauge how your message is being received Use tools like Hootsuite to post throughout the day, even when you are not around, and track your feeds. Change it up every few weeks to make sure your messaging isn’t getting stale Take it from Ben Franklin, “If you want to make a friend, ask someone to do you a favor. ” Building an audience takes time! Stay patient and persistent.
Best Practices Do • • • • Add a profile picture and a cover photo (don’t be an “egg”) Follow respected thought leaders, journalists, activists, and politicians Craft tweets to be useful and relevant to your audience Include images in tweets, they tend to attract more attention Feel free to interact with people you follow, but don’t follow you back (i. e. Chris Murphy) Share content that you have read and found interesting Check your sources Tweet frequently – tweets generally only have a shelf life of 17 minutes Like tweets from and reply to people you have never met Link to your valuable sites and events (like northhavendemocrats. org) Monitor your feed Engage in healthy discussions Use your manners Don’t • • • “Feed the Trolls” – or be a troll… it’s rude. Lie Share content you have not read Try to teach people lessons Retweet something and leave off the original user. Attribution is important for credibility. Say something that you wouldn’t say with your mom or dad in the room. Just because it is the internet, doesn’t mean you aren’t accountable for your actions. Be boring Forget the lingo Engage in pointless, unproductive arguments Use Twitter as a weapon. Avoid using tweets, which are public and permanent, as a forum to make your ex, a celebrity or a rival look bad. It almost always backfires. Share fake news Share from sources that even look sketchy
APPENDIX
Useful Links and Sources • • • Facebook. com Twitter. com Hootsuite. com Sproutsocial. com Google. com/analytics Google. com/trends
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- Social thinking social influence social relations
- Social innovation academy
- Cleveland arts and social sciences academy
- Judicial activism examples
- Judicial restraint
- Period of activism (1970-1972)
- Judicial precedent advantages and disadvantages
- Judicial restraint vs judicial activism
- Judicial restraint vs judicial activism
- Democratic reform and activism
- Chapter 10 section 1 democratic reform and activism
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- Judicial legislative and
- April 23rd 1564