Activate Mind Attention AMA AMA Working Group Center

一個引導注意力為導向的數位內容設計及展演環境 Activate Mind Attention AMA 陳明璋 AMA Working Group Center for General Education National

A thick growth of grass L( ) 1( ) generators 111 A 1 L

Clouds Come from Mountains Scaling Rotation and reflection Scaling down Lightening Like clouds like

Cognitive Theory of Multimedia Learning MULTIMEDIA PRESENTATION SENSORY MEMORY WORKING MEMORY LONG TERM MEMORY

多媒體學習的十二個設計原則（R. E. Mayer, 2009） • 減低外在處理的設計原則 – 連貫原則（Coherence Principle） – 信號原則（Signaling Principle） –

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一個引導注意力為導向的數位內容設計及展演環境 Activate Mind Attention AMA 陳明璋 AMA Working Group Center for General Education National Chiao Tung University Hsinchu, Taiwan 28/04/2010 1

A thick growth of grass L( ) 1( ) generators 111 A 1 L 4

3(22(12(I))) 1() 2() 3() generators 5

Selection and Combination 6

Clouds Come from Mountains Scaling Rotation and reflection Scaling down Lightening Like clouds like water Combining and shaping 7

Cognitive Theory of Multimedia Learning MULTIMEDIA PRESENTATION SENSORY MEMORY WORKING MEMORY LONG TERM MEMORY The auditory/verbal channel Spoken Words Ears Printed Selecting words Sounds Selecting Pictures Eyes images Organizing words Organizing Images images Verbal Model Pictorial Model integrating Prior Knowledge The visual/pictorial channel (Richard E. Mayer, 2001) All the principles for media learning are to attract attention, reduce split attention, reduce the negative cognitive load … of audiences 14

多媒體學習的十二個設計原則（R. E. Mayer, 2009） • 減低外在處理的設計原則 – 連貫原則（Coherence Principle） – 信號原則（Signaling Principle） – 累贅原則（Redundancy Principle） – 空間接近原則（Spatial Contiguity Principle – 時間接近原則（Temporal Contiguity Principle） • 三個管理本體處理的設計原則 – 分割原則 (Segmenting Principle) – 事先訓練原則（Pre-training Principle） – 形式原則（Modality Principle） • 四個增加衍生處理的設計原則 – 多媒體原則（Multimedia Principle） – 個人化原則（Personalization Principle） – 聲音原則（Voice Principle） – 圖像原則（Image Principle） 15