Actions speak louder than words Awareness is never

Actions speak louder than words: Awareness is never enough

Welcome • Overview of market failure • Prove that awareness doesn't lead to action • Practical reality of this • Creating action

Types of market failure • Common property • Public goods • Externalities (positive and negative) • Imperfect and asymmetric information • Increasing returns • Market power …Complex issues often require complex solutions.

Tragedy of the Commons Each man is locked into a system that compels him to increase his herd without limit - in a world that is limited. Ruin is the destination toward which all men rush, each pursuing his own best interest in a society that believes in the freedom of the commons. Freedom in a commons brings ruin to all. Hardin

Tragedy of the Commons 2. 0 Each man is locked into a system that compels him to increase his herd without limit - in a world that is limited. Ruin is the destination toward which all men rush, each pursuing his own best interest in a society that believes in the freedom of the commons. Freedom in a commons brings ruin to all. Hardin 1968 Each country is locked into a system that compels them to increase their GDP without limit - in a world that is limited. Ruin is the destination toward which countries rush, each pursuing their own best interest in a society that believes in the freedom of the commons. Freedom in a commons brings ruin to all. Holden 2010

Types of market failure • Common property • Public goods • Externalities (positive and negative) • Imperfect and asymmetric information • Increasing returns • Market power …Complex issues often require complex solutions.

Have you ever. . ?

The reality of market failure • Perception is reality – what do businesses think? • How market failure impacts on the different stages of the business relationship • How the ENWORKS model overcomes some of these • Question and answer discussion

General No action taken population (100%) (67%) Action taken (33%) Plan to take action (20%) • 26% heard of term Resource Efficiency • 82% think it’s a good idea • 54% haven’t changed how they use resources in the recession • 71% haven’t sought advice • 6% couldn’t find what they wanted • 51% believe no barriers to RE • Cost perception • 85% saw a business benefit • 64 - 75% investment hasn’t resulted in cost reductions • 37% have increased recycling • 33% plan to continue with resource efficiency • Lack focus • 23% / 46% say resource efficiency is part of their business plan • Lack focus • Low investment • Perception of low return • 33% couldn’t see any benefit from improving their resource efficiency • 14% plan to take action • Lack focus

General No action taken population (100%) (67%) Action taken (33%) Plan to take action (20%) • 26% heard of term Resource Efficiency • 82% think it’s a good idea • 54% haven’t changed how they use resources in the recession • 71% haven’t sought advice • 6% couldn’t find what they wanted • 51% believe no barriers to RE • Cost perception • 85% saw a business benefit • 64 - 75% investment hasn’t resulted in cost reductions • 37% have increased recycling • 33% plan to continue with resource efficiency • Lack focus • 23% / 46% say resource efficiency is part of their business plan • Lack focus • Low investment • Perception of low return • 33% couldn’t see any benefit from improving their resource efficiency • 14% plan to take action • Lack focus

General No action taken population (100%) (67%) Action taken (33%) Plan to take action (20%) • 26% heard of term Resource Efficiency • 82% think it’s a good idea • 54% haven’t changed how they use resources in the recession • 71% haven’t sought advice • 6% couldn’t find what they wanted • 51% believe no barriers to RE • Cost perception • 85% saw a business benefit • 64 - 75% investment hasn’t resulted in cost reductions • 37% have increased recycling • 33% plan to continue with resource efficiency • Lack focus • 23% / 46% say resource efficiency is part of their business plan • Lack focus • Low investment • Perception of low return • 33% couldn’t see any benefit from improving their resource efficiency • 14% plan to take action • Lack focus

General No action taken population (100%) (67%) Action taken (33%) Plan to take action (20%) • 26% heard of term Resource Efficiency • 82% think it’s a good idea • 54% haven’t changed how they use resources in the recession • 71% haven’t sought advice • 6% couldn’t find what they wanted • 51% believe no barriers to RE • Cost perception • 85% saw a business benefit • 64 - 75% investment hasn’t resulted in cost reductions • 37% have increased recycling • 33% plan to continue with resource efficiency • Lack focus • 23% / 46% say resource efficiency is part of their business plan • Lack focus • Low investment • Perception of low return • 33% couldn’t see any benefit from improving their resource efficiency • 14% plan to take action • Lack focus

Perceptions • Not relevant • Threat not opportunity • Resource efficiency = utility management • Need to invest in equipment to save energy • Investment will not reduce costs • Time consuming

Achieved savings

General No action taken population (100%) (67%) Action taken (33%) Plan to take action (20%) • 26% heard of term Resource Efficiency • 82% think it’s a good idea • 54% haven’t changed how they use resources in the recession • 71% haven’t sought advice • 6% couldn’t find what they wanted • 51% believe no barriers to RE • Cost perception • 85% saw a business benefit • 64 - 75% investment hasn’t resulted in cost reductions • 37% have increased recycling • 33% plan to continue with resource efficiency • Lack focus • 23% / 46% say resource efficiency is part of their business plan • Lack focus • Low investment • Perception of low return • 33% couldn’t see any benefit from improving their resource efficiency • 14% plan to take action • Lack focus