Action Captions A Comprehensive Guide What are Action

Action Captions A Comprehensive Guide

What are Action Captions? They Urge action from the reader. 2

What are Action Captions? After reading them, your customer or reader should accept your proposal. 3

What are Action Captions? Graphic captures the eye and caption captures the mind of the reader. 4

What are Action Captions? The combination of the graphic and the action caption should explain your message to the reader fully. They shouldn’t have to search the rest of the proposal to find out what it is you’re actually offering. 5

What are Action Captions? Action captions should accompany every single figure (graphic) in your document. 6

Top tips for winning Action Captions 7

Top tips for winning Action Captions - 1 Support every graphic in your proposal with your unique action caption Every graphic should have an action caption. This allows you to control what the reader understands and ensures you deliver the message you want. 8

Top tips for winning Action Captions - 2 Remember 3 main parts Every action caption should consist of the figure number, the title and the caption. 9

Top tips for winning Action Captions - 3 Don’t use ambiguous graphic labels The point is to control what the reader understands from your graphic, so you should include as much targeted information as possible to make sure you deliver the right message, and not a vague or hard to understand one. 10

Top tips for winning Action Captions - 4 Make the connection between benefit and graphic feature Your action caption should deliver your message, SO use it to stress the benefit. Start your caption with the benefit to catch the reader’s eye. 11

Top tips for winning Action Captions - 5 Quantify the caption’s benefit If you quantify your benefit, it is more credible to the reader and is more likely to be believed. 12

Top tips for winning Action Captions - 6 Use action captions below the graphic This is the style widely followed by most people in newspapers, textbooks, etc. 13

Top tips for winning Action Captions - 7 Reference graphics using correct number To save time for the reader, each of your graphics should be labelled with the number of the text section they refer to. 14

Top tips for winning Action Captions - 8 Different formatting for figure All action captions should be in a different font size, style and justification than the Text. ACTION CAPTIONS often occurs in italics. 15

Conclusion 16

Conclusion Action Captions should convey your message without HAVING to read the text. 17

Conclusion There are 9 main things to remember when designing your Action Caption. 18

Conclusion You should always keep the customer in mind when constructing Action Captions. Try to read the caption as if you were the customer. 19

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