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ACS Webinars™ We will start momentarily at 2 pm ET Contact ACS Webinars™at acswebinars@acs. org 1

Have Questions? Use the Questions Box! All attendees will receive an email with a link to access the recording and slides within one week after today’s webinar: Contact ACS Webinars™at acswebinars@acs. org 2

National Chemistry Week 2012 Nanotechnology: The Smallest BIG Idea in Science! Environment, Energy, Materials, and Health

National Chemistry Week Fourth Week in October 2009: Chemistry – It’s Elemental! 2010: Behind the Scenes with Chemistry 2011: Chemistry – Our Health, Our Future 2012: Nanotechnology – The Smallest BIG Idea in Science! October 21 – 27. This year we we have an exciting partnership with: The Nanoscale Informal Science Education Network (NISE Net) www. nisenet. org The National Nanotechnology Infrastructure Network (NNIN) http: //www. nnin. org 4

IYC Themes Extended into 2012 www. acs. org/iyc 2011 5

Think small. Think really, really small – smaller than anything you’ve seen through a magnifying glass or a microscope at school. Nanowire resting on a human hair How small is a nanometer? There are one billion (1, 000, 000) nanometers (nm for short) in one meter. Dr. Shaquille O’Neal, scholar and famous athlete, is 2, 160, 000 nm tall!

Nanoscientists discover new things about substances that are roughly 1 to 100 nm in size. The gecko's amazing ability to cling to vertical or inverted surfaces is due to the interaction between nanoscale structures on its feet and tiny crevices on the wall or ceiling. A 14 nm diameter quantum corral made of iron atoms on a copper surface. Nanotechnology is the way these discoveries are put to work.

Highlights from Celebrating Chemistry Ø Articles Ø Hands-On Activities Ø Meg A. Mole Career Interviews Ø Puzzles and Games 8

Highlights from Celebrating Chemistry Ø Articles q. Nanotechnology: The Smallest BIG Idea in Science! Robert de Groot q. Sunscreens Christine Jaworek-Lopes q 25 Years of National Chemistry Week Michael Mc. Ginnis q. Welcome to Moleville! Home of Nanotechnology Analice Sowell 9

Highlights from Celebrating Chemistry Ø Hands-on Activities q Does Size Make a Difference? q. Safe in the Sun q. Graphene q Hydrogel 10

Meg A. Mole Interviews Will feature chemists who study the world at the nanoscale. Ø Sossina Haile California Institute of Technology Ø Christine Payne Georgia Institute of Technology Ø Chad Mirkin Northwestern University 11

Supplementary Materials Ø NCW 2012 Power. Point Pack Ø Electronic Resource list Ø Activities, games, and puzzles Ø Podcasts 12

NCW 2012 Community Event Do More with Less! Through the creative manipulation of substances at the nanoscale, chemists have made key discoveries that have improved our environment and health, enhanced energy efficiency, and the quality of materials. Identify and take action on at least one way to "Do More with Less" Examples include: Ø Recycling drive Ø Canned food drive Ø Health fair Ø Park clean-up Ø Any activity that improves something in your local section's region. More ideas will be available in the coming weeks at www. acs. org/outreach. 13

Tools for Event Coordinators Resources for NCW What resources are available to help your local section plan NCW 2012 outreach events? q Celebrating Chemistry q Web resources q Safety information • www. acs. org/outreach q Activity lists • www. acs. org/iyc 2011 q Insurance • www. chemistry 2011. org q PR/fundraising • www. acs. org/kids q Get the microphone 14

NCW Safety Information Coordinators Resource Page 15

Event Logistics Coordinators Resource Page Fundraising Information Liability Issues Fundraising Guide Insurance Coverage Information NCW Fact Sheet Insurance Request Form Thanks—Donation $250 or More Photo-Release Form Public Relations Tools American Chemical Society PR Guidebook 16

K-12 Illustrated Poem Contest As part of National Chemistry Week the ACS is sponsoring an illustrated poem contest for students in kindergarten – 12 th grade. The contest is focused on “Where’s the Chemistry? ” Participants are encouraged to illustrate concepts related to the nanotechnology theme as they relate to the environment, energy, materials, and health. Haiku Limerick Ode ABC poem Free Verse End Rhyme Blank Verse Sonnet Participate through your NCW Coordinator. 17

Outreach Materials will be available at: www. acs. org/outreach Special Offer from Educational Innovations http: //www. teachersource. com 10% discount for online orders from ACS Members Use coupon code: ACSNCW 18

Publicize Your NCW Events: How to draw a crowd and generate headlines • Nancy Mc. Cormick-Pickett, Manager, Strategic Communications, Society Communications, ACS Office of Public Affairs – Member public relations programs – Public relations support for Society programs (NCW, CCED, Kids & Chemistry) – ACS Brand implementation and Chemistry Ambassadors program • Contact Information: n_mccormick-pickett@acs. org American Chemical Society 19

Publicize Your NCW Events What we’ll cover • Make your event newsworthy – PR Guidebook (www. acs. org/lspr) • Get the media’s attention • Don’t leave a good story to chance—Make it happen • Other ways to draw a crowd American Chemical Society 20

Publicize Your NCW Events: Make your event newsworthy • Think ahead—is your event worthy of news coverage? – Will the public be interested? Kids? Adults? – What ‘visuals’ can you promise to a reporter? What photo opportunities? – Will the event be open to the public? Free or fee? – Is it accessible to the news media? American Chemical Society 21

Publicize Your NCW Events: Get the media’s attention • Contact the news media for both pre- and post-event news coverage – Templates at: www. acs. org/lspr – Know your 5 W’s – Have a PR Chair? Engage them! – Have a PR office at your institution? They may be willing to help! American Chemical Society 22

Publicize Your NCW Events: Make it happen • Don’t leave a good story to chance—Make it happen! – Designate an articulate, passionate spokesperson in advance – Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation, – Facilitate access to good photos, interviews, reporter involvement American Chemical Society 23

American Chemical Society 24

Publicize Your NCW Events: Northeast Tennessee Local Section American Chemical Society 25

Publicize Your NCW Events: Other ways to reach out and draw a crowd • Reach Out – Flyers, newsletters, Websites of LS, universities, companies, museums, schools, libraries, other venues in the community – Facebook, Twitter? Blog? Before/during/after – Think about the audience you’re after—how and where do they get their information? American Chemical Society 26

Publicize Your NCW Events: Other ways to reach out – promote free resources through the media Landmarks Lesson Plans • Inquiry-based student activities designed for use in high school chemistry and history lesson planning • Based on material from the ACS National Historic Chemical Landmarks program • Lessons, reading materials, videos and student activities designed as ready-to-go lessons, • Easily implemented by a chemistry teacher or his/her substitute, to supplement a unit of study. www. acs. org/landmarks/lessonplans American Chemical Society 27

Publicize Your NCW Events: Other ways to reach out – promote free resources through the media • Interview volunteers about their best NCW experiences • http: //bit. ly/Nojghe • Capture the kids’ and parents’ excitement at your events American Chemical Society 28

Publicize Your NCW Events: Other ways to reach out – promote free resources through the media • For grades 5 – 7 • On request will send free copies – up to two boxes to local sections • Additional copies available for free at ACS store www. acs. org/store • Digital version online at www. acs. org/chemistryambassadors American Chemical Society 29

Generate your own headlines. Fourth graders enjoy chemistry • After all that, no press? – Provide pictures you took to the media, with descriptive captions and your message. Be timely! – Show excitement, action, people enjoying chemistry! American Chemical Society 30

Technology for Promotion and Evaluation of your NCW 2012 Events George L. Heard University of North Carolina Asheville Western Carolinas Local Section Chair, CCA Evaluation & Technology subcommittee

Event Participant Survey • Survey designed for the target attendee age range • Five questions on experience, three questions on demographics • Surveys can be added to our existing data to evaluate NCW • Optional free response question to help tailor your event • Available in English and Spanish

How do I get the survey? Email outreach@acs. org – a staff member will create a link to a unique survey for your event No computer available at your event? Download a. pdf of the survey at the ACS outreach page. Email outreach@acs. org to coordinate sending your surveys to ACS for data entry Going to Philadelphia? Results of the first five years of the survey are going to be presented as a poster at the CHED poster session and Sci-Mix.

Volunteers – we want to hear from you! • CCA would like to know more about the experience as a volunteer • This survey is for all volunteers, not just NCW coordinators • Results from this survey will be used to guide CCA as to how best to recognize and assist volunteers • Survey will go live at the end of August and will be linked at http: //www. acs. org/outreach

Evaluation of NCW Products • CCA would like to know if we are providing the best possible products for outreach • We are embarking on a comprehensive evaluation of ACS and CCA materials, including the outreach website • Summative and formative questions about Celebrating Chemistry, online activities and even this webinar!

Technology for Event Promotion • Consider including your event on the ACS Member Network • You’ll get a stable URL for your event which can be sent out to other social media (Facebook, Twitter…) • Your event can be included in RSS feeds in ACS Local Section websites • Events on the ACS Member Network can be viewed by visitors who are not members of the ACS Member Network

http: //www. acs. org/outreach

NCW 2012 Chemluminary Award Categories Kim M. Morehouse, Chemical Society of Washington, NCW Chair Member of Committee on Community Activities

Outstanding Community Involvement in NCW Recognizes a local section that generates the greatest amount of community participation in NCW American Chemical Society 39

Evaluation Rubric Criteria Some Examples Groups Reached Schools, libraries, scout troops Variety of Programming Lectures, hands-on activities, contest Creativity and Innovation New and unique activities, demos, etc Volunteer Involvement and Collaboration High schools, LS members, companies Publicity Newspapers, flyers, websites Geographical Reach Number of communities involved; geographic area covered American Chemical Society 40

Outstanding NCW Event for a Specific Audience Recognizes a Local Section for an event that targets a specific group (i. e. underrepresented minorities, Scout Troops, government officials, seniors, individuals with disabilities, teachers) American Chemical Society 41

Evaluation Rubric Criteria Some Examples Pertinence to Theme Correlation of activities to theme Group and Program Scout troops, teachers, etc Creativity and Innovation New and unique activities, demos, etc Volunteer Involvement and Collaboration High schools, LS members, companies Publicity Newspapers, flyers, websites American Chemical Society 42

Best NCW Chem Club Event • Recognizes a Local Section that coordinates and conducts a unique NCW event in which high school students play a major role. Partnerships with high school ACS chemistry clubs are highly encouraged. American Chemical Society 43

Evaluation Rubric Criteria Some Examples Appropriateness of Event Relationship to theme, educational value, degree of originality High School Chemistry Club Involvement and Collaboration Involvement of high school students, high school chemistry clubs in development of program Groups Reached Schools, local businesses, civic organizations Publicity Newspapers, flyers, websites American Chemical Society 44

Best Student Member NCW Event • Recognizes a Local Section that coordinates and conducts a unique NCW event in which ACS student members played a major role. American Chemical Society 45

Evaluation Rubric Criteria Some Examples Appropriateness of Event Relationship to theme, educational value, degree of originality High School Chemistry Club Involvement and Collaboration Involvement of student member groups in development and running of program Groups Reached Schools, local businesses, civic organizations Publicity Newspapers, flyers, websites American Chemical Society 46

Outstanding On-going NCW Event • Recognizes a local section for an outstanding event that has been conducted for at least three years • Not awarded to the same section more than once in a five year period American Chemical Society 47

Evaluation Rubric Criteria Some Examples Program quality Innovation, originality, safety Program Longevity Number of continuous years program has been conducted Groups reached schools, scout troops, teachers, civic organizations Volunteer Involvement and Collaboration High schools, LS members, companies Publicity Newspapers, flyers, websites Program Growth Number of attendees, volunteers, groups involved American Chemical Society 48

Most Creative NCW Celebration Using the Yearly theme • Recognizes a Local Section for an innovative event, hands-on activity, or demonstration using the CURRENT yearly theme. “Nanotechnology: The Smallest BIG Idea in Science” American Chemical Society 49

Evaluation Rubric Criteria Some Examples Creativity and Innovation Degree of originality Groups reached schools, scout troops, teachers, civic organizations Volunteer Involvement and Collaboration High schools, LS members, companies Publicity Newspapers, flyers, websites American Chemical Society 50

Keys to being a Winner • Do the activity with the ACS spirit • Complete the nomination on the annual report, making sure you answer all of the questions completely. The more information you give us the better your chance of winning the Chem. Luminary Award. • Remember: You are a winner just by participating in NCW! American Chemical Society 51