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ACQUIRING CUSTOMERS THAT STICK
CUSTOMER ACQUISITION It’s all about… • Acquiring Customers • Retaining Customers
LEAD BY EXAMPLE • Set a goal to get 25 customers FAST! • Become your own customer! • Facts tell, stories sell (Personal testimonials) • Start a conversation • This is your business – don’t wait for someone to do it for you • ASK for what you want
GET TO 25 CUSTOMERS. FAST! • Milestone Bonus – every month! • Get to 20% commission on products • “Lock in” SVP Customer Points
WHO ARE YOUR CUSTOMERS? • Family & friends • Work associates • Organizations • Recreational associates • School associates • People you do business with • People who owe you • People who love you Always add to your List
3 CUSTOMER CATEGORIES
RED APPLES • People who are very approachable and easy-going • These people are easy, they love you, and they usually say YES! Spend 80% of your time here
GREEN APPLES • People who have questions and are willing to help but need more information • Answer 3 questions, then determine if the customer is serious or wasting your time • Refer them to your Personal Website for more information Spend 20% of your time here
ROTTEN APPLES • People who are negative and will not support you Spend 0% of your time here
EMOTION VS. LOGIC • Acquire customers using emotion • Offer your products and services from the heart • Establish a sense of loyalty by building or leveraging relationships
EMOTION VS. LOGIC Use the magic words of emotion… “I need a huge FAVOR. ” “Please HELP me out. ” “TRY one of my products or services. ” People support causes based on emotion, not logic.
THE POWER OF SAMPLING • 35% of people who sample a product will buy • 20% of those who try a product will become IMRs $ Real Customers = True Residual Income
CUSTOMER CONVERSATIONS Do you drink coffee? This is the best tasting coffee I’ve ever had. Try it! It’s Monta. Vida with MCT oil.
CUSTOMER CONVERSATIONS Have you ever tried 5 Hour Energy? One of my company’s products is Hi 5 Fuel, and it’s amazing. Try it!
“FREE WITH 5” • Customers AND Reps eligible • All referrals track back to Rep • Customers get their own referral URL
ATTITUDE IS EVERYTHING Speak with EXCITEMENT Have a sense of URGENCY Be SERIOUS & PROFESSIONAL Get residual income the rest of your life
RESIDUAL INCOME Cross-market YOU HAVE 5 LINX RESIDUAL BILLS. services to WHY NOT HAVE RESIDUAL INCOME? your existing customers!
MOBILE MARKETING SYSTEM Text your RIN to 55255 You get MMS automatically with Platinum Discount Network.
BUSINESS CONVERSATIONS “If I can save you money on your ______ bill can we do business together? ” “All I need is a copy of your bill and our experts will analyze it and see how much we can save you. ”* *Complete and submit the LOA and monitor the progress.
DO POWER HOURS • Produce volume • Create a winning environment • Help your entire organization.
SW, SW, N Some Will, Some Won’t. So What! Call the NEXT Red Apple!
Let’s talk about… RETAINING CUSTOMERS
RETAINING CUSTOMERS • Customer retention is just as important as customer acquisition • It is always easier to keep a customer, so invest the time in it
WHICH CUSTOMERS STICK? • SATISFIED customers • Customers who USE the product or service • • Customers who are loyal to YOU Customers you build a relationship with
RETAINING CUSTOMERS • Check status in your VO personal customer report • Follow up with customers to ensure satisfaction • Ask for Referrals
RETAINING CUSTOMERS Little things make a HUGE difference • • Thank you cards Holiday cards Birthday cards Follow-up calls Are they enjoying the service? Are there other products or services that could benefit them?
REMEMBER… • Make sure your WHY is strong • Your goals: • PSVP qualified (minimum) • 25 & 50 Customer Club • Practice obtaining residential and commercial customers • Work with your team – together everyone achieves more!
ACQUIRING CUSTOMERS THAT STICK