ACM Marketing Communications and Membership Workshop Presented by

ACM Marketing, Communications and Membership Workshop Presented by Lillian Israel, Brian Hebert, Cindy Ryan, Gini Gold q Welcome SIG leaders q Importance of SIGs to ACM goals q Success depends on teamwork ACM SIG Marketing, Communications & Membership Workshop 1

ACM Marketing, Communications and Membership Workshop q q q q Branding and Awareness Recruiting and Retaining Members Public Relations Guidelines Member Services Chapter Programs Member Satisfaction Survey Student Research Competition ACM SIG Marketing, Communications & Membership Workshop 2

Branding and Awareness q q Why branding ACM’s process Multiple ACM brand strengths Update on continuing progress n n n Look and feel Redesigning materials Refreshing web site ACM SIG Marketing, Communications & Membership Workshop 3

Recruiting Members q q q Plan ahead Direct mail Applications Word of mouth Newsletter announcements q q q Websites ACM marketing materials Marketing at conferences ACM SIG Marketing, Communications & Membership Workshop 4

Retaining Members q q Communicate with members Use e-mail newsletters and listservs Conduct member surveys Create local SIG chapters ACM SIG Marketing, Communications & Membership Workshop 5

Public Relations Guidelines q q Build awareness Cultivate media interest n n n q Releases and advisories Spokespeople Media lists and materials Media registration Conference press room Interview tips ACM SIG Marketing, Communications & Membership Workshop 6

SIG Media Successes q q q SC 2004 Mobisys 2005 Mobicom 2004 Siggraph 2005 KDD 2005 ACM SIG Marketing, Communications & Membership Workshop 7

Member Services q The face of ACM n n q Respond to inquiries Process applications, renewals New membership options n n n Multiyear renewals Automatic annual renewals Life Membership ACM SIG Marketing, Communications & Membership Workshop 8

Why Chapters are Important q q q Engage local communities Enhance member satisfaction The wave of the future Networking, professional development Start a local SIG chapter ACM SIG Marketing, Communications & Membership Workshop 9

Member Satisfaction Survey q q Important source for SIG member perceptions and preferences SIG feedback from 2005 survey n n n High ratings for SIG conferences Strong relevance to job/career Positive interest in continuing membership ACM SIG Marketing, Communications & Membership Workshop 10

Student Research Competitions q q q Internationally recognized venues Share research results Exchange ideas with luminaries Perfect communications skills Receive rewards and recognition Expanded contest opportunities ACM SIG Marketing, Communications & Membership Workshop 11

THANKS FOR PARTICIPATING WE INVITE YOUR QUESTIONS ACM SIG Marketing, Communications & Membership Workshop 12