Achieving Success Through Effective Business Communication Prentice Hall

Achieving Success Through Effective Business Communication © Prentice Hall, 2005 Business Communication Today 8 e 1

Achieving Success Today • • Sending Receiving Understanding Acting © Prentice Hall, 2005 Business Communication Today 8 e 2

Effective Communication • Quicker problem solving • Stronger decision making • Increased productivity • Steadier work flow © Prentice Hall, 2005 Business Communication Today 8 e 3

Effective Communication • Stronger business relationships • Clearer promotional materials • Enhanced professional image • Improved stakeholder response © Prentice Hall, 2005 Business Communication Today 8 e 4

What Employers Expect • Organizing and presenting ideas • Listening effectively • Communicating across cultures • Using communication technologies • Practicing business etiquette • Communicating ethically © Prentice Hall, 2005 Business Communication Today 8 e 5

Characteristics of Effective Messages • Practicality • Factual basis • Clarity and conciseness • Precision • Persuasion • Recommendations © Prentice Hall, 2005 Business Communication Today 8 e 6

Internal Communication • Official structure – Chain of command – Formal lines of power • The grapevine – Informal networking – Unofficial lines of power © Prentice Hall, 2005 Business Communication Today 8 e 7

External Communication • Formal contacts – Marketing – Public relations • Informal contacts – Employees – Managers © Prentice Hall, 2005 Business Communication Today 8 e 8

The Communication Process • Sender has an idea • Sender encodes the idea • Sender transmits the message • Receiver gets the message • Receiver decodes the message • Receiver sends feedback © Prentice Hall, 2005 Business Communication Today 8 e 9

Why Is Business Communication Unique? • Globalization and diversity • Information value • Pervasiveness of technology • Reliance on teamwork • New corporate structures • Communication barriers © Prentice Hall, 2005 Business Communication Today 8 e 10

Globalization and Workforce Diversity • Products and markets • Business partnerships • Employees and executives © Prentice Hall, 2005 Business Communication Today 8 e 11

Increasing Value of Business Information • Knowledge workers – Competitive insights – Customer needs – Regulations and guidelines © Prentice Hall, 2005 Business Communication Today 8 e 12

Pervasive Technology • Voice systems • Virtual agents • Mobile communication • Networking advances © Prentice Hall, 2005 Business Communication Today 8 e 13

Evolving Organizations • Tall structures • Flatter structures • Flexible structures • Corporate cultures © Prentice Hall, 2005 Business Communication Today 8 e 14

Reliance on Teamwork • Employee satisfaction • Overall flexibility • Responsiveness to competition © Prentice Hall, 2005 Business Communication Today 8 e 15

Communication Barriers • Perception and language • Restrictive environments • Distractions • Deceptive tactics • Information overload © Prentice Hall, 2005 Business Communication Today 8 e 16

Effective Communication • Minimize distractions • Consider the audience • Improve your skills • Give and get feedback • Apply business etiquette © Prentice Hall, 2005 Business Communication Today 8 e 17

Using Business Communication Technology • Maintaining perspective • Improving productivity • Investing wisely • Reconnecting with people © Prentice Hall, 2005 Business Communication Today 8 e 18

Observing Business Communication Ethics • Unethical practices – Plagiarism – Selective misquoting – Misinterpreting numbers – Distorting visuals © Prentice Hall, 2005 Business Communication Today 8 e 19

Making Business Choices • Ethical dilemma – Stakeholders • Conflicting loyalties • Difficult tradeoffs • Ethical lapse – Business pressures • Illegal choices • Unethical choices © Prentice Hall, 2005 Business Communication Today 8 e 20

Ensuring Ethical Communication • Individual employees • Corporate management • Policies and procedures © Prentice Hall, 2005 Business Communication Today 8 e 21