Achieving Success Through Effective Business Communication Prentice Hall
Achieving Success Through Effective Business Communication © Prentice Hall, 2003 Business Communication Today 1
Improved Stakeholder Response Quicker Problem Solving Stronger Decision Making Enhanced Professional Image Effective Communication Increased Productivity Clearer Promotional Materials Stronger Business Relationships Steadier Work Flow © Prentice Hall, 2003 Business Communication Today 2
Characteristics of Effective Messages Practicality Factual Basis Clarity and Conciseness Precision Persuasion Recommendations © Prentice Hall, 2003 Business Communication Today 3
Intent Less Structured Harder to Classify More Spontaneous Less Control More Structured Easier to Study Conscious Purpose More Control Verbal Structure Nonverbal Basic Communication © Prentice Hall, 2003 Business Communication Today 4
Usage of Business Communication Channels Speaking 30% Listening 45% Receiving Sending Writing 9% Reading 16% © Prentice Hall, 2003 Business Communication Today 5
Communication Challenges in Today’s Workplace Advances in Technology (e-commerce) Globalization Workforce Diversity Team-Based Organizations © Prentice Hall, 2003 Business Communication Today 6
Internal Communication Official Structure The Grapevine Formal Chain of Command Informal Networking Up, Down, Across Formal Power Lines Unofficial Lines of Power © Prentice Hall, 2003 Business Communication Today 7
Planning for Crises is an important function of External Communication Formal Contacts Informal Contacts Marketing Employees Public Relations Managers © Prentice Hall, 2003 Business Communication Today 8
The Communication Process Phase 1: Sender Has an Idea Channel And Medium Phase 2: Sender Encodes Idea Phase 3: Sender Transmits Message Phase 6: Receiver Sends Feedback Phase 5: Receiver Decodes Message Six-Phase Process Phase 4: Receiver Gets Message Situation © Prentice Hall, 2003 Business Communication Today 9
Communication Barriers • Perception and language • Restrictive environments • Distractions (noise) • Deceptive tactics • Information overload © Prentice Hall, 2003 Business Communication Today 10
Overcoming Barriers Audience-Centered Approach Open Communication Ethical Communication Efficient Messages © Prentice Hall, 2003 Business Communication Today 11
Biases Audience-Centered Approach Education Age Status Style © Prentice Hall, 2003 Business Communication Today 12
Communication Climate Overall Structure Corporate Culture Level of Feedback Flat More Open High Tall Less Open Low © Prentice Hall, 2003 Business Communication Today 13
Ethical Communication Recognize Ethical Choices Make Ethical Choices Ethical Dilemma Ethical Lapse Business Principles © Prentice Hall, 2003 Business Communication Today Motivate Ethical Choices 14
Efficient Messages Send Fewer Messages Minimize Distractions Concise Business Communication © Prentice Hall, 2003 Business Communication Today Develop Communication Skills 15
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