Achieving Success Through Effective Business Communication Prentice Hall
Achieving Success Through Effective Business Communication © Prentice Hall, 2005 Excellence in Business Communication 1
Effective Communication Internet Problem Solving E-mail Voice Mail Face-to-Face © Prentice Hall, 2005 Decision Making Productivity Work Flow Excellence in Business Communication 2
Effective Communication Internet Business Relationships E-mail Voice Mail Face-to-Face © Prentice Hall, 2005 Promotional Materials Professional Image Stakeholder Response Excellence in Business Communication 3
Characteristics of Effective Messages Practicality Factual Basis Conciseness Precision Persuasion Recommendations © Prentice Hall, 2005 Excellence in Business Communication 4
Communication Challenges in Today’s Workplace Advances in Technology Globalization Workforce Diversity Team-Based Organizations © Prentice Hall, 2005 Excellence in Business Communication 5
Internal Communication Official Structure The Grapevine Formal Chain of Command Informal Networking Up, Down, Across Formal Power Lines Unofficial Lines of Power © Prentice Hall, 2005 Excellence in Business Communication 6
External Communication Formal Contacts Informal Contacts Marketing Employees Public Relations Managers © Prentice Hall, 2005 Excellence in Business Communication 7
Business on the Internet • Share internal data • Promote telecommuting • Recruit new employees • Locate external information • Find business partners and customers © Prentice Hall, 2005 Excellence in Business Communication 8
Business on the Internet • Purchase parts and materials • Promote and sell goods and services • Facilitate customer support • Collaborate with business partners • Publicize business developments © Prentice Hall, 2005 Excellence in Business Communication 9
Email Discussion Mailing Lists News Groups Instant Messages Internet Communication Video. Conferencing Telephony File Transfers Telnet © Prentice Hall, 2005 Excellence in Business Communication 10
The Communication Process Phase 1: Sender Has an Idea Channel And Medium Phase 2: Sender Encodes Idea Phase 3: Sender Transmits Message Phase 6: Receiver Sends Feedback Phase 5: Receiver Decodes Message Six-Phase Process Phase 4: Receiver Gets Message Situation © Prentice Hall, 2005 Excellence in Business Communication 11
Communication Barriers Perception and Language Restrictive Environments • Selective perception • Information flow • Shared meanings • Leadership style Distractions Overload • Physical discomfort • Business messages • Illegal messages • Emotional issues • Technology issues • Unethical messages © Prentice Hall, 2005 Excellence in Business Communication Deception 12
Overcoming Barriers Audience-Centered Approach Communication Climate Ethical Communication Efficient Messages © Prentice Hall, 2005 Excellence in Business Communication 13
Biases Audience-Centered Approach Education Age Status Style © Prentice Hall, 2005 Excellence in Business Communication 14
Communication Climate Overall Structure Corporate Culture Level of Feedback Flat More Open High Tall Less Open Low © Prentice Hall, 2005 Excellence in Business Communication 15
Ethical Communication Recognize Ethical Choices Make Ethical Choices Business Principles © Prentice Hall, 2005 Motivate Ethical Choices Excellence in Business Communication 16
Efficient Messages Send Fewer Messages Minimize Distractions Concise Business Communication © Prentice Hall, 2005 Develop Communication Skills Excellence in Business Communication 17
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