Achieving a Breakthrough for Membership Growth and Engagement

Achieving a Breakthrough for Membership Growth and Engagement Sandy Venn-Brown District 22 Lieutenant Governor

Content 1 Ambition of the Membership Drive 2 Engagement and Retention 3 Recruitment Boost 4 Summary and Next Steps 2

Biennial Goals - Membership • 5% growth for the biennium • Net increase of at least one new club per district • Across the world membership is declining • District 22 – membership is steady • clubs and members develop our membership but ZI will assist with tools 3

Ambition Engage and Retain: Create real passion for Zonta and its mission among our members to foster retention Boost Recruitment: Motivate clubs to achieve a breakthrough in membership growth. 4

The Membership Drive We Envision Zonta Leader Circle Zonta Leader Engaged in the Zonta structure Engage even more Active Member Engage Zonta Member Circle Fully engaged, advocating, serving and donating regularly Supporting Zonta, attending our events, paying membership dues Passive Member Recruit Outside World Zonta Friend Supporting Zonta, attending our fund raising events

Content 1 Ambition of the Boost Program 2 Engagement and Retention 3 Recruitment Boost 4 Summary 6

The Membership Life Cycle 7

Content 1 Ambition of the Boost Program 2 Engagement and Retention 3 Recruitment Boost 4 Summary 8

Recruitment Boost • We need to recruit the right members, not just anyone • A new member should be: • Informed and enthusiastic about Zonta and its mission • Willing to speak up and advocate for women • Willing to participate in fundraising activities as well as our local and international service projects • Actively participate in club life • Accept leadership positions 9

Young Professional Category • Applies to young professionals under 30 • Must still qualify for Zonta membership in accordance with ZI bylaws [Article XIV, Section 2(b)] and any other relevant club bylaws • ZI dues - US$40 per year • plus one-time new member fee of US$15 • http: //www. zonta. org/Local-Action/Become-a. Zontian/Young-Professional-Membership-Form 10

District 22 E-club • Constituted like any other club • 15 members required to charter • Budget and dues apply like any other club • Service and advocacy • Communication via different means 11

Content 1 Ambition of the Boost Program 2 Recruitment Boost 3 Engagement and Retention 4 Summary 12

Summary • Recruitment is easy – Global membership drive – Community profile • Retention is hard – Natural atttrition versus problem resignations – Indicators of a healthy club – Exit interviews – Annual membership surveys 13

www. zonta. org

Membership Growth and Engagement Workshop Sandy Venn-Brown District 22 Lieutenant Governor

The Membership Life Cycle 16

Enrich the Zonta Experience Membership matters do not stand alone Well-conducted meetings with interesting speakers Awards and scholarships for women and girls Exciting fundraising and fellowship activities Quality service and advocacy projects Credibility and visibility in local community Understand the international dimension of Zonta

Conflict Resolution Formal resolution process Informal resolution process 18