Achieve FirstClass Address Quality with a Satori Software
- Slides: 15
Achieve First-Class Address Quality with a Satori Software Solution By Mike Roy
n Welcome n New England Mailing Systems n Satori Software
The Simple Address An essential piece of information Canon Business Solutions 845 Brukks Road Rockie Hills Conectiket 06067 Canon Business Solutions 845 Brook St Rocky Hill CT 06067 -3405
The High Cost of Bad Addresses n USPS reports that 23. 6% of mail is addressed incorrectly. n USPS estimates that data quality decays 17% per year. n Bad addresses cost the USPS $2 Billion per year, and cost mailers even more.
Bad Address Data n Costs lots of money n Affects relationships n Results in poor decisions n Results in missed opportunities n Affects quality downstream
Considerations n Data quality is worse than organizations realize. n 82% of businesses believe their data quality is fine. (TDWI) n 42% of businesses make no effort to measure data quality. (The Information Difference) n Only 12% of businesses rate their data quality maturity at a high level. (Forrester Research)
Bad Address Data Quality is Expensive Example 10, 000 piece mailing n $1. 50 cost per piece for printing, postage and mailing preparation n 20% undeliverable rate n 2, 000 pieces thrown away n $3, 000 in wasted budget
Good Address Data Quality is Essential n Eliminates waste in budgets, missed opportunities, overall inefficiencies. n Improves effectiveness in marketing programs, fulfillment operations, invoicing, customer relations, decision making, etc. n Let’s now look at solutions!
How are addresses entered? n Verifications should be at initial points of entry as well as downstream. n Errors made at the point of entry are the most common and most difficult to correct. n Back-end systems can’t make up for the deficiencies at point of entry. n Best Solutions are simple to implement and use.
Satori Capture n Point-of-Entry Validation Software collects accurate address data fast and error free. n Saves data entry time with fewer keystrokes. n Instantly produces a valid address with just the zip code and part of the address field. n Ensures only accurate contact data entered into your database. n Reduces returned or misdirected invoices and shipments.
Satori Mailroom Toolkit n Set of tools for an address management solution that meets your unique needs. n Seamless integration with your systems and processes to deliver results throughout your organization. No importing or exporting. n Validate addresses at points of entry, on your website, or already in your database.
Satori Mailroom Toolkit n Integrates USPS CASS, PAVE, NCOA Move Update Support, Residential Delivery Indicator, Geocoding modules. n Mailroom Toolkit is a complete address management solution for small business applications to large enterprise-wide applications.
Satori Bulk Mailer n The most popular desktop application for preparing mailings. n Achieves increased mail deliverability. n Enables the lowest postage rates. n CASS, PAVE, NCOA, Duplication Search.
Satori Bulk Mailer 3 Versions of Bulk Mailer: Standard Professional Business Integrated Data Services Easy Track
For Satori Software products Michael S. Roy New England Mailing Systems (860) 289 -4416
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