ACCOUNT BASED MARKETING ABM FRESHSALES P r o

ACCOUNT BASED MARKETING (ABM) & FRESHSALES P r o d u c t D e v e l o p m e n t A n a h e i m C o n f e r e n c e – O c t 2 0 The information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of Aquabella, LLC or its affiliates. Copyright © 2020 Aquabella, LLC.

What is ABM In its simplest form, ABM is a strategy that directs marketing resources to engaging a specific set of target accounts. ABM doesn’t just call for alignment between sales and marketing teams – it helps teams to align because personalization at the account level requires sales and marketing to be in sync on account-specific messaging. In a recent Sirius. Decisions study, 92% of companies reported that ABM was extremely important or very important to their overall marketing efforts. Aquabella www. aquabellatile. com

Freshsales is a customer relationship management (CRM) software that makes it easy to attract, manage, close, and nurture our leads. With a highly intuitive user interface and a powerful feature set including built-in phone and email, AIbased lead scoring, visual deal pipeline, intelligent workflow automations, and customizable visual reports and dashboards, it gives Aquabella everything we need to manage our sales without having to juggle multiple tools. Aquabella www. aquabellatile. com

Why do we use Freshsales A CRM system has multiple benefits for the company. It is proven* that it improves customer service (74%), customer satisfaction (96%), increases sales (54%), generates new business (53%), etc. The use of Freshsales in Aquabella will help us organize our leads and contacts in one place, improve our sales efforts by targeting hot leads and big accounts, will help sales team organize better their time, and help our Order Desk and Sample Department provide better support to the sales team (among other benefits). *Survey by Techs News World. Main Street Art Aquabella www. aquabellatile. com www. msagallery. com

What is… A LEAD A Lead is a prospective customer who has expressed interest in our products, has been found in your online search, or potential customers that we have received through databases. A CONTACT For Aquabella, a contact is a person who works for a company that has an account with us. AN ACCOUNT An Account is the information of the company that has an account with Aquabella. An account can have multiple contacts. A DEAL Aquabella will use Deals fields to enter the monthly sale data of a customer. Main Street Art Aquabella www. aquabellatile. com www. msagallery. com

5 KEYS FOR SUCCESS SET GOALS AND CHECK PROGRESS Aquabella has set a goal of 2 new accounts per branch per week. Create reports to track your progress. FOCUS FIRST ON THE ONES YOU KNOW Start working with the former MT List. These are customers you know and they know you. WORK WITH THE “BIG FISH” Filter the Pool Builders List by Company Annual Sales. You will see which are the big companies that can bring more business. UPDATE AND GET BETTER Aquabella’s Scoring Rules awards the most updated leads/contacts. Get emails, phone numbers, first and last names, and update the sales activities. Main Street Art Aquabella AUTOMATE AS MUCH AS YOU CAN Automate as many tasks as possible. Eliminate repetitive data entry, and avoid human errors. www. aquabellatile. com www. msagallery. com

w w w. a q u a b e l l a t i l e. c o m The information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of Aquabella, LLC or its affiliates. Copyright © 2020 Aquabella, LLC.