Accessibility Center Europe Middle East Africa Accessibility A

Accessibility Center Europe Middle East Africa Accessibility : A need for Society and Industry Braille. Net Conference 28 -29 April 2003 Paris (France) “New Technologies for a More Accessible Society“ Jean-Louis Carvès | carves@fr. ibm. com | www. ibm. com/able © 2003 IBM Corp

Figures on. Business disability. Unit or Product Name ► 14, 5 Accessibility Center Europe Middle East Africa % of the Euro 15 population suffer from disability 2001 Eurostat report on Disability and Social Participation in Europe ► 25 % and higher in the EU candidate countries "In the entirely of the Candidate Countries, one quarter of the population suffers from some long-standing illness or disability that limits their activities. In this aspect Hungary, Poland the Czech Republic, where this ratio is 30 -32%, are among the countries that seem to be in a situation worse than the average". Social Situation in the countries applying for EU membership EU barometer 2002 – August 2002 … And a recent study shows that 25% of the french population has declared suffering of some kind of disability, activity limitation or handicap. “Handicap-Incapacités-Dépendances“ - INSEE 2002 2 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Figures on. Business ageing Unit or Product Name Accessibility Center Europe Middle East Africa ►In 2000, there were 61 million elderly people aged 65+ in the EU ►Today, these elderly people represent 16% of the total population The social situation in the European Union - Eurostat report 2002 % of total population 1970 1995 2025 2050 Age 0 -14 25. 3 19. 2 14. 7 14. 4 Age 15 -64 64. 2 66. 9 64. 3 58. 0 Age 65+ 10. 5 13. 9 21 27. 6 Age 75+ 3. 5 5. 2 9. 1 14. 6 100. 0 Total Europe : Population by age groups, 1970 -2050 International Institute for Applied Systems Analysis (IIASA) - calculations based on the 1998 UN World Population Prospects ► By 2025, one out of 5 european citizen will be over 65 ► By 2050, more than ¼ of the european population will be over 65 3 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Figures on. Business children. Unit or Product Name Accessibility Center Europe Middle East Africa ► 65 million children between 2 and 17 in Europe and US have access to the Internet at home. ► 78% of US children live in homes in which they or their parents use the Internet from home (70% growth rate from 2000). ► 35% of 2 to 5 year olds in the US go online from some location, up from 6% in 2000. The largest increase of any age or demographic group. Time use : Children are spending more time using ICT services and products. Digital media use (US children 6 – 17) is approaching parity with television viewing: 2. 9 and 3. 1 hours a day, respectively. Reliance on ICT : Children – like adults – are increasingly dependent for : • Education • Entertainment • Contact and communication with family and friends • Shopping Childhood is a temporary ‘impairment’ that will go away as the body and mind mature Source : Per Helmersen - Senior Research Psychologist / Telenor R&D (Norway) – CEN/CENELEC/ETSI "Accessibility for All" Conference – Nice 27 th March 2003 4 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Business Unit or Product Name A global social challenge Accessibility Center Europe Middle East Africa ►Disabled people, elderly people and children are amongst the groups that could get the greatest benefits of ICT and especially Internet. There is a high risk that IT will cause greater difficulties for these groups, rather than promoting new opportunities Personal service is rapidly being replaced by IT and web-based services, both in public and private sectors Many new and complex online services are being and will be offered through a range of devices, including PC’s, mobile phones, PDA’s, kiosks…. Nearly all these systems make considerable demands on users in terms of their ability to read and write, interpret information quickly and make decisions. Public and private services should be delivered in such a way that they are accessible and relevant for each individual citizen. they provide equal rights and opportunity for participation for all. Accessibility is key for the development of a more inclusive Society. And disabled people is a group where any of us could fall into, at any time, for a limited period or more… 5 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Solution Business Unit or Product Name Accessibility Center Europe Middle East Africa Design for All Designing mainstream products or services to be accessible by as broad a range of users as possible. ►suitable for most of the potential users without any modification ►easily adaptable to different users (adaptable/customizable interface) ►through standardized interfaces, capable of being accessed by specialized user interaction devices (1) Empowering Technologies ►intelligent assistive devices and systems for persons with disabilities It is estimated that in Europe this market is worth 10 billion Euro and growing (1) Source : EDe. AN ( European Design for All e-Accessibility Network) home page 6 (2) Commissionner Anna Diamantopoulou speech – Magdeburg 21/02/2003 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Motivation Business Unit or Product Name Accessibility Center Europe Middle East Africa Public Sector ►Equal rights for citizens ►Non discrimination We All are CITIZENS ►Social inclusion Private sector ►Social responsibility ►Customer base increase ►Better service for customers and employees We All are CONSUMERS ►Competitive advantage ►ROI 7 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

What is it all. Business about ? Unit or Product Name Accessibility Center Europe Middle East Africa ►Culture ►Technology ►Usability ►Standards ►Legislation ►Services ►Information and education ►Collaboration & networking ►Commitment 8 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Culture Business Unit or Product Name Accessibility Center Europe Middle East Africa IBM has a 50+ years history serving the needs of people with disabilities 50’s 60’s 70’s 80’s Remote control Keyboard Shoebox Calculator Talking typewriter 1403 Braille printer DOS Screen Reader 1990 and beyond 1990 IBM Published a National Bulletin identifying the need for providing accessibility features in products and identifying simple accessibility requirements. 1990 IBM Voice Type Dictation was introduced 1994 IBM Screen Magnifier was launched 1995 IBM launches the Special Needs Web site, now part of the Accessibility Center 1995 IBM announces the first version of Home Page Reader 1997 Development of the Java Accessibility API jointly with Sun Microsystems 1999 Corporate Instruction 162 : IBM integrates accessibility requirements into development process 2000 Launch of the IBM Accessibility Centers in USA, Europe and Japan 2001 IBM Home Page Reader 3. 0 received the Engineering Society’s ESD 2001 de. Vinci Award for assistive technology 2002 IBM Web Adaptation Technology has been named Product of the Year for 2002 by the National Business and Disability Council (NBDC) 9 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Unit or Product Name Technology. Business and Innovation Accessibility Center Europe Middle East Africa ►Leading-edge technologies must be used for enabling users ►to live independent lives, ►to achieve self-fulfilment ►to realise their full potential. IBM has a strong Research and Development ►For the tenth year running, IBM has been named as the company generating the highest number of patents. That reflects IBM's commitment to innovation and dedication to solving customer problems, including people with disabilities. 10 ►Total number of IBM patents to date 38 000 ►Number of new patents for IBM in 2002 3 000 ►Number of patents originating in EMEA 500 ►Number of technical professionals worldwide 170 000 ►Number of Nobel Prize winning IBM scientists 5 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Usability Business Unit or Product Name Accessibility Center Europe Middle East Africa Usability focuses on making websites or applications easy for people to use. Accessibility focuses on making them equally easy for everyone to use, including people with disabilities. Do you want delighted customers ? Offer them what they want in a form that they find intuitive ! If your user can't use it, it doesn't work ! There is a very strong correlation between customer satisfaction and loyalty IBM has strong involvement, skills and experience in Usability A worldwide IBM competency network, “Ease of Use”, addresses Usability issues since years An IBM Usability Laboratory, located in Hursley (UK) conduct usability studies using proven “User Engineering”, “User Centered Design” methodologies, techniques and tools and can propose Usability planning, design, testing and training service offerings. IBM 7 th annual 11 Conference www. ibm. com/easy/make. ITeasy Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Standards Business Unit or Product Name Accessibility Center Europe Middle East Africa IBM is an original sponsor and active member of the WAI advisory council. IBM supports the WAI standards for protocols, content, tools and browsers with a view to enabling it to become a worldwide compatible superset of the US Section 508 standard. More than 50 IBM engineers are participating in the W 3 C working groups. IBM is also active in the different European standardization bodies. Including the Design for All group IBM also helped write the American National Standards Institute (ANSI) accessibility standard and was the editor of the International Standards Organization accessibility technical report 12 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Standards Business cont… Unit or Product Name Accessibility Center Europe Middle East Africa Web Content Accessibility Guidelines User Agent Accessibility Guidelines Authoring Tools Accessibility Guidelines XML Accessibility Guidelines Happy Birthday MOSAIC for your 10 years !!! 13 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Legislation. Business Unit or Product Name Accessibility Center Europe Middle East Africa In 1997, the federal government put together a committee to design an amendment to the Rehabilitation Act. IBM was chair of the original committee designing US Section 508 software requirements. “The European Year is about moving forward in disability policy. It is about the fundamental values of equality, respect and diversity. And above all, it is about examining whether these core values are truly reflected in our societies. We are striving for a Europe where every citizen's needs are met. ” Anna Diamantopoulou, European Commissioner responsible for Employment and Social Affairs – Magdeburg 21/02/2003 “There is a clear political will in Europe to continue to improve accessibility to the Information Society. e. Europe 2005 Action Plan overall objective is to increase effective use of the Internet for which it is necessary to ensure the access of all citizens to the information society services. E-accessibility can be described, very concisely, as "online access ramps" or "ramps to the Internet". This reflects the need to ensure disabled people's access to information society services” Erkki Liikanen, European Commissioner responsible for Enterprise and Information Society – Nice 28/03/2003 "Disabled people want legislation that eliminates existing barriers in society and prevents new ones. The legal base for such a Directive exists. Disabled people and EDF, as the representative voice of 50 million disabled people in Europe, call upon the EU institutions to commit to this draft EU Directive this year, 2003, the European Year of People with Disabilities. " Yannis Vardakastanis, President of the European Disability Forum – Strasbourg 12/03/2003 14 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Services Business Unit or Product Name Accessibility Center Europe Middle East Africa In 2002, IBM has made worldwide web accessibility services announcements ►Web mining Evaluate customer web sites Identify non-compliant pages - Generate results / reports ►Consulting Assessment Explain current compliance gaps from Web to enterprise applications Assess development and production Provide one time or ongoing assessment designed to ensure compliance is maintained ►Design assessment Design ongoing & future state of IT infrastructure – technology, tools and environment Create a strategy that encompasses entire life-cycle approach ►Consulting Remediation Fix, test and run (re-architect, redesign, redeploy) code on web sites Re-architect infrastructure environment and roll out ► Geo-specific offerings Home Page Reader Lite offering for EMEA 15 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Unit or Product Name Information. Business and education Accessibility Center Europe Middle East Africa IBM has launched Accessibility Centers in the US, Europe and Japan Team generates accessibility awareness ►Promote the business value of accessibility in the market place ►Procure corporate commitment to accessibility ►Focus attention on accessibility as a vital issue within IBM ►Promote accessibility education internally and externally Applies technologies to solve problems experienced by people with disabilities ►Evaluate technologies and prototypes from IBM Research ►Merge into mainstream products when possible ►Convert into working products for disabled people Ensures awareness of accessibility requirements among IBM product developers ►Establish a checklist of requirements for hardware, software, Java , Web and applications ►Work with development teams to facilitate the building of accessibility features into their products ►Chair IBM Accessibility Architecture Review Board 16 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Business Unit or Product Name Collaboration & Networking Accessibility Center Europe Middle East Africa Coordinated efforts on Design for All through Collaboration & Networking 17 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Business Unit or Product Name Commitment Accessibility Center Europe Middle East Africa IBM integrates accessibility requirements into development process Since 1999, worldwide accessibility enablement of all IBM mainstream products To comply with Corporate Standards, all operational IBM organizations are responsible for making their products or applications directly accessible or at least compatible with existing assistive technology The product or application is required to meet all the checkpoints All failing checkpoints must include a summary of the accessibility issues, an explanation of why the required item cannot be met, and a schedule indicating when those requirements will be implemented Applies to: ►Hardware products, options and systems ►Software products and applications ►Services ►Internet systems and Web sites ►Output of tool and code generators ►Product documentation 18 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 © 2003 IBM Corporation

Business Commitment cont. . Unit or Product Name Accessibility Center Europe Middle East Africa IBM commitment on accessibility continues ►IBM is corporate partner of the EYPD and has developed an action plan (*) “Web Accessibility for All” Campaign Employment Product design Education & training 19 Accessibility : A need for Society and Industry | Braille. Net Conference Paris | 28 -29 April 2003 (*) http: //www. eypd 2003. org/eypd/about/ibm. jsp © 2003 IBM Corporation