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Academic and Research Libraries & The World’s Libraries Atlantic Provinces Library Association Annual Conference Moncton, NB May 28, 2004 Elaine Mac. Lean Angus L. Macdonald Library St. Francis Xavier University
What are the challenges that the trademark is designed to address… • While libraries are popular, they are often taken for granted. • While libraries are ubiquitous, they are often not visible. • And, while libraries are unique, they are facing new challenges.
Academic and Research Library Campaign launched at…. Association of College and Research Libraries (ACRL) National Conference Charlotte, NC April 2003
The Campaign for the World’s Libraries launched at… IFLA Council and General Conference Boston, MA August 2001
Who is ACRL - Association of College and Research Libraries? 11, 000 individuals from a wide range of academic institutions, publishers and vendors who sell in the academic marketplace. ACRL enhances the effectiveness of academic and research librarians to advance learning, teaching and research in higher education. ACRL is a division of the ALA www. ala. org/acrl
Who is IFLA - International Federation of Library Associations? 1, 700 members in more than 150 countries. The leading international body representing the interests of library and information services and their users. It is the global voice of the library and information profession.
The MISSION of the Academic and Research Library Campaign is to… create an awareness and understanding of the value of academic and research libraries and librarians in the 21 st century
The MISSION of the World’s Libraries Campaign is to… speak loudly and clearly about the value of libraries and librarians in the 21 st century.
Campaign for Academic and Research Libraries Key Messages/Talking Points – College and research libraries are an essential part of the learning community. – College and research libraries connect you to a world of knowledge. – College and research libraries are investing in the future, while preserving the past.
Campaign for the World’s Libraries Key Messages/Talking Points - Libraries are changing and dynamic places. - Libraries are places of opportunity. - Libraries bridge the world.
Both ACRL and IFLA have focused on the creation and dissemination of: Marketing & Public Relations materials, such as: • Toolkits with key messages, outreach strategies, media relations materials and tips for marketing and promotion; • Materials to help you develop a strategic marketing plan for your library; • Downloadable graphics; • Customizable publicity materials; • Case studies of successful marketing efforts in academic and research libraries; • @ your library® slogans and guidelines for using the brand; • @ your library translations
v. Toolkit for Academic and Research Libraries v Promote awareness v Better marketing v Increase visibility and support v Career choice http: //www. ala. org/ala/pio/campaign/academicresearch/ academicresearch. htm
Strategic Marketing for Academic and Research Libraries v. Facilitators Guide v. Facilitators Slides v. Train the Trainer Slides v. Participant Manual http: //cms. 3 m. com/cms/US/en/2 -115/czr. Rz. FZ/view. jhtml
St. Francis Xavier University Angus L. Macdonald Library
Colorado Department of Education
University of Waterloo, ON
Campaña por las Bibliotecas Mexicanas – April 2002
one more Australia….
Chronicle of Higher Education Ads
Top 10 slogans NOT recommended 10. fool the security system 9. find books that don’t suck 8. pull the fire alarm 7. surf for porn 6. take a nap 5. download a term paper 4. wedgies 3. scan your butt 2. hack and chat
#1 Slogan NOT recommended get lucky in the stacks
For complete information about the Academic and Research Library Campaign http: //www. ala. org/acrl/@yourlibrary For complete information about the Campaign for the World's Libraries http: //www. ifla. org/@yourlibrary/
Contact Information Elaine Mac. Lean, MLIS Angus L. Macdonald Library St. Francis Xavier University Antigonish, NS B 2 G 2 W 5 Phone: 902 -867 -2221 Fax: 902 -867 -5153 Email: [email protected] ca Webpage: www. stfx. ca/people/emaclean Presentation URL: www. stfx. ca/people/emaclean/apla @ your library. ppt