ACA Business Planning 2019 20 Katie Hill ACA

ACA Business Planning 2019 -20 Katie Hill, ACA Client Lead katieh@fitwise. co. uk Reviewed and updated Nov 2019 WWW. FITWISE. CO. UK | @FITWISE_MGT | EVENTS@FITWISE. CO. UK | +44 (0)1506 811 077

What is Business Planning? • In its simplest form, a business plan is a guide—a roadmap for your association that outlines priority goals and details how you plan to achieve those goals including the resources necessary to make them happen (time, money, equipment) WWW. FITWISE. CO. UK | @FITWISE_MGT | EVENTS@FITWISE. CO. UK | +44 (0)1506 811 077

ACA Objectives • Represent the interests of our multi-professional membership by communicating effectively, for example, through its newsletter and website. • Lead educational activity and support research development within the organisation. • Initiate projects and engage with internal or external groups, organisations or companies; and likewise, contribute to projects that aim to maximize evidence-based continence care. • Influence UK wide clinical, professional and political developments in the field of continence care policy. • Promote safe, high quality continence services that reflect UK wide policy developments WWW. FITWISE. CO. UK | @FITWISE_MGT | EVENTS@FITWISE. CO. UK | +44 (0)1506 811 077

ACA SWOT Analysis Consolidation 2018/19 INTERNAL STRENGTHS • • • • • • • WEAKNESSES Long established, well respected, multi- professional organisation Committed, strong, innovative Exec team with pro-active Chair Diversity of Exec members and education membership in terms of experience and skills Involvement in shaping relevant policy and guidelines on continence care Desire to improve care Financially sound Successful and improving annual conference Quarterly newsletter Website Good management company (day to day management) Good networking/communication Conference/planning team Partnership with other organisations. Link with NT and link with awards Social Media Wealth of experience among trustees Moved to new auditors Saffrey Champness Local focus NHS focus Responsive to members and wider continence community Education (ie: MOOC, Ulster, Teenage Pelvic Floor, and You. Tube Video) Leading on national continence education Patrons Multi-disciplinary membership Well connected members of education group – aware of issues and challenges Relationship with corporate partners Honest Nursing Times • • • • Need to maintain standard and variety of clinical education programme Exec committee operates largely as a virtual team – limited face to face. Improve comms between meetings Huge time and commitment undertaking for Exec members (Chair in particular) Knowledge of how to put a business case together Need to retain existing and recruit new members – leaky bucket. Lapsed, new disciplines such as OT, HCSW, CH and physio (reducing/small) Local branch network (new branches) Lack of input from members Lack of communication and engagement with branches except summer meeting – more contact/share best practice Insufficient succession planning for retiring members Low membership/staff morale Conference reliance on key sponsors (Ontex) Shortage of revenue generation projects Succession planning WWW. FITWISE. CO. UK | @FITWISE_MGT | EVENTS@FITWISE. CO. UK | +44 (0)1506 811 077

ACA SWOT Analysis Consolidation 2018/19 EXTERNAL OPPERTUNITIES • • • THREATS ACA leading the way in raising standards of education – further develop/improve continence education Increase clinical content of newsletter Identify potential to provide education in other forms – accredited course in conjunction with a university/company, on line learning, apps etc More use of all social media and internet channels. Website, facebook, blogging, twitter etc to promote ACA Work more with colleagues from other areas and allied professions Work more closely with industry to identify possible support. Adv, spons, educational grants, resource Become more active and planned in seeking out new income streams (grants, apps, modules) Help shape and develop national guidelines More focus on retaining and growing corporate membership Increase membership fees Liaising with other associations / societies within the same field (eg POGP) Webinar events • • • • • ACA financial position/resources Increasingly difficult for council and ordinary members to obtain leave (study) Membership numbers - need to tackle demographic time bomb of ageing membership Dissolution of further branches Future decline in conference numbers Pressure to reduce number of specialist nurse roles and continence services Corporate budgets more stretched and less flexible – retaining/growing corp membs, spons, adv etc Continence has a low priority on the national agenda Other competing conferences (RCN, UKCS, BAUN etc) Other organisations (B&BUK) Financial position/resources – projects, development work etc Branch closure Educational events out with main conference Medtech Codes of Practice Procurement organised conferences/sessions in response to medtech codes of practice Sole supplier agreements within NHS Loss of key Exec members WWW. FITWISE. CO. UK | @FITWISE_MGT | EVENTS@FITWISE. CO. UK | +44 (0)1506 811 077

ACA Key Goals • Improve/lead on continence educational support for members for the benefit of our patients • Improve ACA profile/image, networking and communications • Maximise partnership/co-operation with relevant stakeholders • Branches • Relevant charities/orgs • Relevant professional medical & nursing associations • Industry • Focus on retaining and increasing ACA membership • Optimise ACA financial position and ability to support projects • Grow existing and identify new income streams • NEW How as an executive can we/do we involve/utilise the skills of our members effectively? • NEW Focus on Succession planning WWW. FITWISE. CO. UK | @FITWISE_MGT | EVENTS@FITWISE. CO. UK | +44 (0)1506 811 077

Proposed Main Activities / Projects 2018/19 Activity Centre Lead Person Activity / Project Proposed Budget £ Timescale Sustainability of Conference Look at Conference 2020 and Beyond MOOC WWW. FITWISE. CO. UK | @FITWISE_MGT | EVENTS@FITWISE. CO. UK | +44 (0)1506 811 077

Proposed Main Activities / Projects 2018/19 Activity Centre Lead Person Activity / Project Proposed Budget £ Timescale Revenue Generation Publicity Sustainability of Branches WWW. FITWISE. CO. UK | @FITWISE_MGT | EVENTS@FITWISE. CO. UK | +44 (0)1506 811 077

Proposed Main Activities / Projects 2018/19 Activity Centre Lead Person Activity / Project Proposed Budget £ Timescale Utalise skills of membership Sucession planning A day observing the Exec Committee Student membership WWW. FITWISE. CO. UK | @FITWISE_MGT | EVENTS@FITWISE. CO. UK | +44 (0)1506 811 077

ACA Business Planning 2018 -19 This document is the copyright of Fitwise Limited and is for reference only and may not be reproduced without permission. WWW. FITWISE. CO. UK | @FITWISE_MGT | EVENTS@FITWISE. CO. UK | +44 (0)1506 811 077