About us Facts Figures We are a member
About us Facts & Figures • We are a member of the Merz group in Frankfurt, founded in 1908 • Total turnover 2007/2008 610 Mio. Euro • Over 2. 100 employees world-wide • Subsidiaries in Germany, England, France, Italy, Spain, Switzerland, Austria, USA, Mexico, Russia; international distribution in over 100 countries • Merz Pharma KGa. A was awarded the 22. Innovationspreis der Deutschen Wirtschaft in der Kategorie Mittelstand (German economy innovation award) for outstanding research results
About us Facts & Figures • Founded in 1920, today our company has sales and service networks in more than 100 countries all over the world • No. 1 in retractable ballpens in Europe, no. 3 world-wide • Two thirds of all refillable ballpens made in Germany are produced in our factory SENATOR Germany • No. 2 in Germany in promotional mugs Pens • The new provider of customized folders • 35, 000 sq. production space in Europe • 1, 5 thousand million capacity in molded parts per year • 150 printing machines world-wide • 70 Mio. € turnover SENATOR Germany Mugs
About us The success story • Constant growth due to a conclusive product assortment and innovative products • Progressive development and production technologies • Winner of several innovation and design awards SENATOR Germany Technology centre • High investments in efficient new technologies • Selective expansion to new trend-setting markets for promotional items • Service offers that ensure important competitive advantages for our customers • Products for every image and every budget, ranging from simple giveaways down to high quality gifts
About us International SENATOR UK SENATOR Polska SENATOR USA SENATOR India SENATOR France SENATOR Benelux
About us Our values Service Consistently, we orient ourselves towards our customers’ and business partners’ needs and requirements Quality We develop, produce and provide products of the highest quality and superior value International orientation We plan and act with international orientation in all divisions Spirit of innovation We are innovative in technology, design and service Originality We offer individual solutions for our customers Tradition We stand out due to experience and technological know-how Flexibility We maintain and strengthen our competitiveness by adapting all divisions to changes in the market
About us Our mission In order to satisfy the individual and high needs of our customers, SENATOR works with constant passion on always being one idea ahead to the competition to offer the customer the most innovative products and unique service. We want to enhance promotional products as efficient and effective advertising tools and strengthen their position within the communications mix among those classic advertising tools (print, TV, radio). Our vision With our promotional products, we support our customers in communicating their brand advertising message in the best possible way. SENATOR is first choice for everyone looking for an individual high-quality product “around the desk”!
About us Our responsibility SER Program (Social & Environmental Responsibility) We developed a program for recognition of our social and environmental responsibilities and committed ourselves as well as our suppliers to this program. BSCI We are a member of the „Business Social Compliance Initiative“ (BSCI), an association of many companies that equally active and binding recognize their social an environmental responsibility when producing their products. REACH With pre-registration of our raw materials and a professional material management we already fulfill the standards of the new European chemical law. ISO 9001 From draft to production with tested raw materials, storage, assembly, printing, shipping and customer service, we guarantee consistent highlevel quality standards by clearly defined processes.
About us Our business fields Our customers are the dealers of promotional products. SENATOR Promotional dealers Industry Pull Marketing through Industry Consulting (support of the dealers in selling to their customers) End use
About us Product development, production and product decoration Construction Design development Tooling From the idea… Production . . . to an individual media vehicle Printing Assembly Production of refills
About us The assortments PEN SHOP MUG SHOP WRITING ACCESSORIES Plastic Pens Premium Pens Porcelain Glass Steel Folders Accessories (Sales cooperation) (USA)
Das Unternehmen Design awards (Arzberg)
About us Supplier awards Supplier of the year, UK ASI Most beneficial sales kit
Our assortment Pen Shop Whether metal or plastic, with push or twist action, whether ballpoint pens, highlighters, roller balls, mechanical pencils or fountain pens –. Imaginative shapes, fascinating material combinations, intelligent technologies and services point the way to the future. • Top seller „made in Germany“ in all price segments • Long lasting acceptance des Designs • Durable advertising impact • With its own in-house product development, construction and production Senator has the competence needed for high-quality products • Silk screen or pad printing, 360° printing, logoprint, laser engraving, chemo-prints and a lot more • PMS matching • Individual clip shapes
Our assortment Pen Shop Super Hit/Super-Soft 475 Mio. St. since 1996 Challenger 57 Mio. St. since 2004 Hattrix 80 Mio. St. since 2000 New Spring 28 Mio. St. since 2003 Big Pen 239 Mio. St. since 2000 + many more products in our catalogue
Our assortment Pen Shop Visir Solaris Image Tizio / Carbon + many more products in our catalogue
Our assortment Pen Shop, refills 3 quality essentials: The paste, for optimal comfort, considering all relevant standards - ISO 12757 - Swiss regulation on utensils - DIN EN 71/3 (Safety of toys), - TSCA (USA) - No Phenols, no Chlorides (< 0, 01%) - Tropical safety The point with a surpassing quality The ball in high-grade steel or sinter-metal Tungsten-Carbid
Our assortment Pen Shop, refills One of the most modern manufacturing plants, constant quality control and documentation Precision plants of the company Mikron (Type LX-12), for the tip production Assembling machine for the type „X 20“: approx 120 million refills per year Examination of the typeface with ISO standard Writing of each refill within the assembly process
Our assortment Mug Shop The decision for rou bill is a decision pro quality. We invest for highest demands in our production. rou bill – for communication that hits home. • More than 50% of our porcelain mugs are made in Europe, meaning we work with high-quality materials and demand high quality standards already for raw materials • rou bill is trend-setting with innovative designs (e. g. series Maxim) • rou bill offers the complete colour range of more than 186 colours for every printing method • Printing on mugs requires a lot of know-how, which we encourage with constant training of our employees • rou bill offers a number of most varied decorating techniques, which meet our standards of quality and offer the best flexibility to our customers
Our assortment Mug Shop Porcelain: Mug Collection, Business Collection und Arzberg Collection Maxim Cosmos Cara Mia Diva Tric Maxi Mug Fancy + many more products in our catalogue
Our assortment Mug Shop Glass Collection Frozen Colour Diamond Mug Frozen Mug Clear Star Frozen Star Clear Aqua + many more products in our catalogue
Our assortment Mug Shop Steel Collection Trophy Titan Swing + many more products in our catalogue
Our assortment Mug Shop Individual solutions (e. g. special decorations, packaging, …)
Our assortment Writing Accessories We at SENATOR, with our new Writing Accessories range, would like to pass on to you our core expertise of “writing” with the new portable arrangement. With its timeless design and various decoration options it offers a modern and flexible stage for brands. Move your ideas. • New, high-quality, different materials and colours • Standard inner construction and inner material for all constructions • Slim Line – especially slim products • Mobile elements – sticky notes, ring binder und credit card case • All materials have been tested for chemical substances • Different memorable decoration options • Long-lasting SENATOR quality • High-quality packaging
Our assortment Writing Accessories Mondaro Profilo Canvas Skuba + many more products in our catalogue
Our assortment Writing Accessories Outstanding printing options by digital printing (low print runs, single names, colour gradients, photo realistic impressions, …)
Quality assurance Extensive quality assurance by the following factors: • • • Detailed process descriptions Clearly defined responsibilities FMEA (Failure Mode and Effects Analysis: What failure can happen? , What is the effect? , What is the cause? How often can the failure appear? , Would we find the failure in early stage (before the product is ready or sold)? , How heavy would the failure be? , What do we do to detect the failure? , What can we do to prevent / avoid the failure? ) • Continuous quality control (incoming goods, production, shipping) Clip testing Tensile test Imprint abrasion test Random visual control
References
Your benefit Advertising impact of promotional products • In the communication mix, promotional merchandise is an instrument for guaranteeing presence with customers and maintaining contact to customers Do you feel that this type of advertising is intrusive? ? • Promotional merchandise is an important and likeable aspect of communication and is also an ideal supplement to classical advertising tactics • In terms of acceptance, promotional items are way ahead of classical advertising instruments, especially TV • The majority of people enjoy receiving promotional merchandise. They rate the advertising company as likeable (70%) and would choose products from companies whose promotional merchandise they have received over other products of the same quality and price (43%) • The memory value of promotional merchandise is significantly above that of print and TV advertising ( 75% can remember the advertising unaided) Scale from 1 (= feel it is very intrusive) to 6 (= do not feel it is intrusive at all) Quelle: Werbewirkung von Werbeartikeln. Advernomics 2005
Your benefit Advertising impact of promotional products Strengths: • Development and strengthening of customer relations • Continuous presence among users Can you still remember what was advertised in Stern/during the commercial break of Stern TV/ on promotional merchandise? Think back: which brands or companies were advertised? • Acceptance amongst users, sympathy factor; no annoyance factor (such as e. g. TV advertising) • Advertising on writing instruments is more consciously observed that print advertising, without sensory overload • Avoidance of waste coverage (much higher when using print or TV advertising) • Cost aspect • As a concrete means of communication, promotional writing instruments have the highest advertising impact Reading example: On average, using promotional merchandise, the test brands generated an unaided penetration of 72%. Quelle: Werbewirkung von Werbeartikeln. Advernomics 2005
Your benefit Advertising impact of promotional products Ballpoint pens Mugs Usage rate Ballpens are the most often used promotional products with a usage rate of 81% Usage period with approx. 300 days of usage the porcelain pug is the most economical promotional medium Recognition 97% of all questioned concretely remember the sender of the pen they use Cost of contact Economic medium vs. print, TV / radio, online advertising Large advertising area The coffee mug resembles an advertising column with huge scope for design Cost of contact High contact rate / low contact price => high promotion dynamics Example calculation ballpen (average price 0, 29 €): 2, 9 months usage x (29, 4 uses per month + 12, 3 use of others) = 123 contacts Example calculation mug (average price 5, - €): 18 months usage x 50 contacts / week (10 contacts per cup, 1 cup of coffee a day) = 3. 900 contacts divided by 11, 9 promotional pens at hand = 10, 3 contacts per promotional pen 5 € divided by 3. 900 * 1. 000 contacts = 1, 28 € CPT (cost per thousand). 0, 29 € divided by 10, 3 * 1. 000 contacts = 28, 11 € CPT (cost per thousand). * Quelle: e-mares 2004
Your benefit SENATOR promotional products Product safety, it’s better to be safe than sorry! Our many years of experience have taught us what is required in terms of quality and product safety for writing instruments, accessories and mugs. After all, we are a supplier with manufacturing skills. Of course we are no strangers to the terms ISO, BSCI and REACH. Highest quality, only the best is good enough! A promotional item is only as good as the quality of the advertising printed on it. We offer numerous possibilities of printing logos and company names in a high quality and attention-grabbing way. The quality of our products is thereby perceived as the quality of the advertised product / company. Brand strength, having a good reputation brings certain responsibilities! We are a worldwide renowned and successful brand for promotional merchandise. At our company, “Made in Germany” is a synonym for the highest competence and quality. International distribution, proximity to our customers is important! Internationality like hardly any other supplier: With our network of subsidiaries, joint ventures and co-operations, we can deliver quickly and without any problems to over 100 countries in the world.
Your benefit SENATOR promotional products Design and innovation, if you don’t go forwards you move backwards! For the design of numerous products, we have received many renowned internati-onal and national awards. You also profit from this, as award-winning designs can convey your advertising messages better and for a longer time than simple Me-Too products. We protect our good design and technical innovations with internationally registered patents. Services, your satisfaction is our capital! Excellent services enhance the high product quality. Our SENATOR print and service offers assist in the creation of a unique advertising image, tailored to your own corporate identity. Tailored solutions for individual requirements! Whether it is a writing instrument, a mug or a writing accessory – our range offers all sorts of stationery items for every requirement. And it comes in a large selection with customized solutions for all of your demands and wishes.
Your benefit SENATOR promotional products at work
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