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ABOUT MARS PETCARE A Better World for Pets ™ Today, Mars Petcare is one of the world’s leading pet care providers. Our brands offer quality and value to consumers around the world, and our portfolio includes some of the world’s best loved brands. . .
Mars Petcare NA – All Locations Bolton, ONT Tomah, WI N Sioux City, SD Fremont, NE Columbus, OH Reno, NV Aurora, NE KC, MO West Jeff, OH WCH, OH Mattoon, IL Rolla, MO San Bernardino, CA Victorville, CA Leipsic, OH Miami, OK Anniston, AL Lebanon, TN Henderson, NC Columbia, SC Clinton, OK Redlands, CA Ft. Smith, AR Dry Factory - 10 Wet Factory - 2 C&T Factory - 1 RDC - 4 Iams - 2 Royal Canin - 4 Temple, TX MPC *Mattoon, IL , Bolton, ON and WCH, OH produce both dry and C&T N Sioux City, SD wet site. Rolla, MO dry site Russellville, AR Columbia, SC Orangeburg, SC Lancaster, TX Fitco- 1 An-Pro - 2 Nutro- 2 Greenies - 1
Greenies Drives. Top Tier Productivity Brand • • BRAND ESSENCE: THE ORIGINAL SMART-TREAT™ Canine & Feline Dental Treats PILL POCKETS™ Treats for Dogs & Cats BRAND HISTORY • • • 4 Feet - $38, 000 RSV #1 Retail Profit Generating Brand • • • 1996 GREENIES ™ Canine Dental Treats are introduced 2004 GREENIES ™ Canine Dental Treats are the first dental treat awarded the VOHC Seal of Acceptance for both plaque and tartar reduction 2005 FELINE GREENIES ™ Dental Treats are introduced 2006 Mars purchases The GREENIES ™ Brand reformulates GREENIES ™ Canine Dental Treats to be more chewy, soluble and nutritious 2008 GREENIES ™ PILL POCKETS™ Treats launched 2009 GREENIES ™ Canine Dental Treats and FELINE GREENIES ™ Dental Treats become the #1 vet-recommended canine and feline dental treats The GREENIES™ brand continues to expand flavor offerings beyond Original to include Hip & Joint, Weight Management, Blueberry Flavor, Fresh and Grain Free 2010 GREENIES ™ PILL POCKETS™ Treats become the #1 vet-recommended choice for medicating dogs 2017 BREATH BUSTER™ Bites launched in 3 flavors Crisp Apple Flavor, Chicken & Parsley Flavor and Fresh Flavor CHANNELS TM Key Selling Points: Canine Dental Treats • Vet Recommended for Oral Care • Irresistible Taste and VOHC Seal • Made with Natural Ingredients plus vitamins, minerals and nutrients • Easy to Digest Ingredients: Highly soluble Key Selling Points: PILL POCKETS • #1 vet-recommended choice for giving pills • Built in pocket and moldable texture to mask taste and smell of medicine • Tasty flavors that pets love COMPETITORS Pet Specialty Retailers, Veterinary Clinics, Independent Stores and e. Commerce. Canine Dental Treats: Blue Dental Bones, Whimzees, Milk Bone Brushing Chews, Merrick Fresh Kisses, CET Chews (vet channel) PILL POCKETS: Zoe’s, Milk-Bone Pill Pouches, Vet IQ PRODUCT LINE-UP Dental Treats These sets are 135% more productive than the category average! Breath Freshening Medicating Treats Cat Treats Original, Hip & Joint, Weight Management, Products Grain Free, Blueberry Flavor, Fresh available in four (4) bone sizes. Fresh Flavor, Chicken and Tablet and capsule Feline Dental treats solutions across a variety of available in a variety of Parsley Flavor, Crisp Apple Flavor 1 treat size flavors including Cheese flavors and sizes. Flavor, Hickory Smoke SMARTBITES™ subline Flavor, Chicken Flavor with offers additional health Peanut Butter and Grain benefits (Hairball Control, Free Duck & Pea Recipe. Healthy Skin & Fur). Our The tasty treat that Get fresh breath anytime Turn Pill Time Into Treats Tasty treats with a variety Promise freshens and cleans anywhere Time™ of health benefits • Vet Recommended for Product • Grain Free Oral Care • Bite-sized treat for • VOHC Seal frequent treating • Unique texture fights Characteristi plaque and tartar cs • Made with natural • • Only 15 calorie per treat • #1 vet-recommended • Dental Treat has choice for helping to VOHC seal for Tartar medicate Dogs and Cats • #1 Vet Recommended Made with Natural Feline Dental Treat • Easy to digest Ingredients plus • Patented breath vitamins minerals and • Smartbites are dual texture and provide © 2018 Mars or Affiliates. CONFIDENTIAL- DO NOT FORWARD
Expanding GREENIES™ range to cover key trends, and addressing white space within the marketplace NEW! Daily Oral Care Key Price Points Entry pack 54 oz pack Feeding Philosophies Grain-Free 36 oz pack Flavor Variety Fresh Blueberry Functional Needs Weight Management Hip & Joint Life Stages Puppy NEW! Anytime Treats Frequent Feedings BREATH BUSTER™ Bites FPO Aging Care Variety packs 36 oz Variety Pack FPO 7 FPO
PILL POCKETS™ Treats primary barrier to growth is lack of awareness MEDICATING SEGMENT HAS HUGE POTENTIAL 45 40 KEY BARRIER 40 DOHH 35 30 25 20 15 10 Medicating HH PILL POCKETS™ Treats HH 5 1. 7 0 DOHH 9 “I’m not aware there is a solution to my need. ”