About Competitive Landscape Analysis 01 Analyze the Competitors

About Competitive Landscape Analysis 01 Analyze the Competitors 02 Identify & Improve our Strengths/Weaknesses This analysis identifies our direct or indirect competitors and allows us to evaluate their mission, vision, core values, niche market, strengths and weaknesses. Based on the volatile 03 nature of our market, this analysis will help us to establish a new mind-set which facilitates the creation of strategic competitiveness in the long run. Set Company Goals from our Research 04 Implement Strategies to Reach those Goals

Objectives of Analysis New customer acquisition Tertiary market possibilities Better targeting customers Market potential forecasting

Our Leadership Team Robert Johnson Rachel Smith Cillian Doe Jasmine Jones Chief Executive Officer Director of Finance Director of Marketing Director of Sales rjohnson@company. com rsmith@company. com cdoe@company. com jjones@company. com (310) 123 -4567 ext. 1100 (310) 123 -4567 ext. 1200 (310) 123 -4567 ext. 2400 (310) 123 -4567 ext. 9100

Current International Market 40% Europe 25% N. America 30% Asia $2 B | Total Addressable Market 5% S. America $ 80 M | Total Available Market 5% Africa 5% Australia $ 20 M | Total Serviceable Market

Kano Model Analysis of Products Delighter Satisfier Over time our delightful innovation becomes another basic need Standard characteristics that increase or decrease satisfaction by their degree Functionality Basic Expected features or characteristics Satisfaction of our product or service

Market Segmentation Our Company Secondary Competitor Primary Competitor Tertiary Competitor Age: 20 -30 Age: 25 -40 Gender: Both Gender: Female Income: 0 -80 k Age: 30 -35 Income: 30 -130 k Age: 20 -35 Employment: Gender: Both Students/Employed Income: 50 -120 k Employed/Business Income: 0 -100 k Employment: Employed/Business

Product Feature Comparison Feature One Feature Two Feature Three Feature Four Feature Five Feature Six Feature Seven Feature Eight Feature Nine Feature Ten Feature Eleven Overall Rating 11 Our Company Primary Competitor 9 Secondary Competitor 6 Tertiary Competitor 17 Excellent [+] Poor [-]

Market Share Comparison Absolute market share shows how a company is faring in terms of its competitors. Presenting those figures in comparison to other companies in the same industry paints a much broader picture. 40% 20% 30% Our Company 10% Secondary Competition Primary Tertiary Competition

Key Areas of Improvement Customer Service Marketing Strategy Address questions and complaints faster. And Implement Company Z’s Marketing Strategy and use social media to ask happy consumers to leave good reviews spread awareness of our product and/or use referral program. Social Media Presence Marketing Service Social Product Innovation Increase social media posting by Without compromising affordability and user three times per week per channel friendliness, add new features that our and improvement engagement competitors currently do not have.

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