ABIINFORM Collection ABIINFORM Collection PQDT IDEAS Working Paper
ABI/INFORM Collection资源概览
ABI/INFORM Collection 非刊类容 • 博硕论文:来自PQDT全球博硕论文库 • 研究手稿:IDEAS Working Paper Series from Re. PEc(Research Papers in Economics); the National Bureau of Economic Research (NBER Working Paper Series) ; Organisation for Economic Cooperation and Development(OECD) • 研究报告:来自Economist Intelligence Unit(EIU) ;Business Monitor International (BMI);Netwise Manufacturing Industry Company Reports 等
丰富的文献类型 如:植入式广告的相关研究 学位论文 GILLESPIE, B. C. , 2013. Toward an understanding of the product placement effect: Considering the impact of branded artifacts in media on consumers' cognitive, affective and conative responses, Washington State University. eg. “Product placement” 会议论文 DAUGHERTY, T. , GANGADHARBATLA, H. , KIM, Y. J. and LOGAN, K. , 2007. Assessing The Value Of Product Placement From The Consumer's Perspective. Lubbock: American Academy of Advertising. 学术期刊 KARISIK, V. J. , 2014. 20 Years of Research on Product Placement in Movie, Television and Video Game Media. Journal of Economic and Social Studies, 4(2), pp. 253283.
丰富的文献类型 如:植入式广告的相关研究 商业案例 Planning effective marketing strategies for a target audeince - Adidas. 2013. London: Business Case Studies LLP. eg. “Product placement” 行业报告 Lithuania Food & Drink Report - 2010. London: Fitch Solutions Group Limited. 行业杂志 EBENKAMP, B. , 2003. T 2: Divide of the tweens. Brandweek, 44(26), pp. 18 -19.
Pro. Quest检索 “social media" AND marketing AND Chin* “”来进行准确匹配 *进行截词 AND限定逻辑关系
检索式的设计——字段 Search Field Corresponding Field Code Abstract Author Publication year AB AU YR Publication title PUB Source type Subjects MESH Subjects Volume STYPE SU MESH VO Example AB(food) AU(smith) YR(2005) PUB(wall street journal) STYPE(newspapers) SU(higher education) LUPD(20110504) VO(85)
主题词表 marketing
中文Lib. Guides • http: //china. pq. libguides. com Pro. Quest QQ群, Pro. Quest公众号 在线课程安排 数据库指南
获取Pro. Quest更多资讯 网络培训,已 经安排上了~ Pro. Quest QQ群 230312268 Pro. Quest 官方微信 Pro. Quest Lib. Guides:http: //china. pq. libguides. com/abi
- Slides: 51