AB Testing with Google Optimizer Presented by Pete

A/B Testing with Google Optimizer Presented by Pete Du. Melle PD Design, Inc Brought to you by Uni. Forum Chicago HTTP: //PDDESIGNINC. COM

Overview What is A/B Testing How to use Google Optimizer Other ways to use A/B Testing

A / B Testing

Google Optimizer Free Website testing and optimization tool Helps optimize site design and content Helps increase revenue and ROI

How it works Design two or three different pages Sign up for a Google account Add some Java code to a few of the pages Let Google track and direct web traffic You view the reports

How to set up Design Go your two or three webpages to www. google. com/websiteoptimizer Login with google ID or make an new account

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Reporting

Plug-Ins for CMS Drupal ◦ http: //drupal. org/project/google_website_optimize r Word. Press ◦ http: //websiteoptimizer. contentrobot. com/ Joomla ◦ http: //www. compassdesigns. net/joomlatutorials/how-to-use-google-web-optimizer-injoomla

Other usages for A/B Testing Email Campaigns ◦ Mail. Chimp. com (built in feature) ◦ Manually 25% Version 1, 25% version 2 Links ◦ bit. ly (share, track, and analyze your links. ) Post, Social Media, Articles

Key Points Google Optimizer ◦ Free ◦ Easy to setup ◦ Works with CMS ◦ Good way to test designs and content ◦ Works in combination of Google Analytics A/B Testing ◦ Is not just for web pages

Pete Du. Melle PD Design, Inc. 847 -769 -7495 pdumelle@pddesigninc. com Presentation http: //www. pddesigninc. com/Business. Building. shtml Articles http: //ezinearticles. com/? expert=Peter_Du. Melle Thank You