AAPI 28 April 2016 1 AAPI ORGANIZATION Living
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AAPI 28 April 2016 1
AAPI ORGANIZATION • • Living organic Flat Interactive Non Executive Director Centric 2
Flat Customer Experience Customers AAAA Advertisers SFI (members, chapters, exhibitors, NEB, BOG, sfi recipients etc. . ) Product Leaders (“effectors”) e. g. primary customer interfaces not hierarchical) Membership Chapters Scholarship Awards OSM Marketing/Communications Sales Meetings Digital Deb Barb Sue Janis Deb Jenn Bob Connie Mary Sue Deb Corey Erika Bill Deb 3
Product Leaders are Main Customer Interface AAPI Customers PLs Resource Leaders 4
Responsibilities Product Leaders • Primary Advocate for their product. They own it. • Staff member may serve as PL for multiple products • Products may be hard, soft, or services • PLs raise issues to RL for resolution with other RLs. Executive Conflict Resolution function available if RL unsuccessful. 5
Resources for Product Leaders (one level) Product Leaders (e. g. primary AAAA customer interfaces) Sales Bob Erika OSM Deb Corey Awards Janis Corey Magazine Joe Anne Meetings Connie Bill Data Mary Deb Web Mary Trudy Chapter Social Media email Blast Membership Board Books Scholarship Relations Corey Mary Deb Bill Sue Barb Mary Deb Sue Joe Deb Sue Mailings Debbie Deb Resource Leaders (corporate support) Support PLs, and get support from PLs for corporate functions Technology Mary Seymour • State of art enablers • MIS Sales /Marketing & Creative Communications Jenn Chittem • Brand Management • Sales • Marketing • Communications Content Products Barb Mc. Cann • Cognizance of Product Leaders’ issues • Coordinate extraordinary support Administration Janis Arena • Book keeping • Accounting • Receivable • payable • Personnel • Office mgmt. • Inventory • Service contracts vendors, (IT, web, etc. ) • Training 6
Responsibilities Resource Leaders • • Resource Leaders enable Product Leaders Aware of activities of Product Leaders Meet with other RLs to run company Raise issues to Executive Conflict Resolution Function when necessary 7
End State • • Decentralized Efficient Adaptive Self healing 8
