A Web Strategy for Cultural Inheritance Centered on
A Web Strategy for Cultural Inheritance Centered on Agriculture - Case Study Approach; The Olive Project in Shodoshima Japan - 1. Department of Sustainable Resource Science, Faculty of Bioresources, Mie University 2. Department of Production and Environment Science, Faculty of Agriculture, Niigata University 3. Department of Environmental Science and Technology, Faculty of Bioresources, Mie University 4. AEON RETAIL Co. , Ltd・Food & Delicatessen Merchandising Div ・Food Artisan Group Takashi TOGAMI 1 ・ Yoshitaka MOTONAGA 2 ・ Ryoei ITO 3 ・ Takaharu KAMEOKA 1 ・ Tsuyoshi NAKAMOTO 4 APAN e. Culture 2010（Sydney, Australia. 10 th Feb. 2010）
Contents Research Background Project Objective A Web Strategy Centered on Agriculture ■ A Scientific Cultivation Technology In Agricultural Fields ・ The Role of IT Device ・ Results & Discussion ■ The Web Page Development for Cultural Inheritance ・ The Webpage Requirements ・ Results & Discussion Conclusion
Research Background Issues in Rural Areas ・ Losing their unique food-culture Underlying Cause The decline in agriculture ・ The decrease in the population engaged in agriculture 14. 54 Million in 1960 2. 98 Million in 2008 ・ Aging of population engaged in agriculture Over 60% of the population aged over 65 in 2008
Research Background Requirements for cultural inheritance ・ the spread and enlightenment of agricultural products and its area of production. ・ the activation of agriculture in rural areas ・ the education to younger generations
Research Background Requirements for cultural inheritance ・ the spread and enlightenment of agricultural products and its area of production. Information & Communication ICT Technology Agriculture ・ the activation of agriculture in rural areas (activation, etc. ) ・ the education to younger generations Spread Enlightenment Education Individual requirements
Research Background Requirements for cultural inheritance ・ the spread and enlightenment of agricultural products and its area of production. ・ the activation of agriculture in rural areas Agriculture (activation, etc. ) ・ the education to younger generations ICT Spread Enlightenment Education Information & Communication Technology ・ allows us satisfy the requirements ・ bonds the requirements together Individual requirements
Project Objective ・Longitude: 134° 14‘ 11" East ・Latitude: 34° 28' 43" North ・Population: 31, 496 ・Area: 153. 29 Km 2 ・ ・The birthplace of Japanese Olive Cultivation Kagawa Pref. The Location of Shodoshima Issues in Shodoshima Olive The decreases in ; ・ The olive growing area 106 ha in 1964/1965 ・ The amount of crops 405 t in 1964 53 ha in 2006 111 t in 2006
Project Objective In 2008, the 100 th anniversary for olive grass establishment For the purpose of the regional improvement of Shodoshima centered on olives ・ The establishment of "Olive Food Industry Board" ・ The supportive approach for the inheritance of regional food-culture and the cultivation by the use of IT device. (Mie University, AEON RETAIL Co. , Ltd. ) Case Study Approach The construction of the web strategy centered on agriculture for the inheritance of olive culture in Shodoshima. By the utilization of; ・ data acquired from the IT devices ・ data related to olives and Shodoshima
A Web Strategy Centered on Agriculture 1. 2. A Scientific Cultivation Technology In Agricultural Fields The Web Page Development for Cultural Inheritance
The Role of IT Device The Construction Of ICT-aided Cultivation Support System Requirements for; ・ the improvement of productivity ・ the stabilization of quality ・ the production of secure & safe agricultural products Data Acquisition in Agricultural Fields ・ appearance ・ meteorological information ・ cultivation information The Information Storage & Its Utilization
The Role of IT Device The Construction Of ICT-aided Cultivation Support System Requirements for; ・ the improvement of productivity ・ the stabilization of quality ・ the production of secure & safe agricultural products Strategic Device: Field Server Data Acquisition in Agricultural Fields ・ appearance ・ meteorological information ・ cultivation information The Information Storage & Its Utilization
Field Server (FS) Internet Solar Battery Insolation measurement Electric generation ８０２．１１ｂ, ｇ wireless LAN Network Camera Growth situation of crops Perimeter monitoring n Sustainable Agriculture Environmental Sensors Ambient temperature Relative humidity Carbon dioxide n Education for Global worming, Ecosystems, Foods and ICT Soil Sensors Soil temperature Soil moisture Soil electric conductivity Soil p. H n Surveillance n Ubiquitous and Ambient Computing n CO 2 Absorption Monitoring
A Scientific Cultivation Technology In Agricultural Fields Considering installation sites 2 Field Server ・ internet-enabled site (online site) ・ site where unable to connect to the internet (offline site) Types of Data Acquiring Growth Situation Data ambient temperature, relative humidity amount of solar radiation Soil temperature Soil moisture Images of Olives Tree Fruits Trunk near ground
A Scientific Cultivation Technology In Agricultural Fields Schematic diagram of field monitoring system Motonaga, Y. , et at al. Monitoring the olive cultivation in Shodoshima using Field Server systems, World Conference on Agrigultural Information and IT, 2008
A Scientific Cultivation Technology In Agricultural Fields Strategies on FS for this study (1) The measurement and control by the use of web application (2) The utilization and application of acquired images ● The case when real-time property is necessary. - Accessing to the data storage at the online site and use of the data ● The case when real-time property is not necessary. - Use of the data stored at the computer center for Agriculture, Forestry, Schematic diagram of field monitoring system and Fisheries Research Motonaga, Y. , et at al. Monitoring the olive cultivation in Shodoshima using Field Server systems, World Conference on Agrigultural Information and IT, 2008
Results & Discussion 1. 2. A Scientific Cultivation Technology In Agricultural Fields The Web Page Development for Cultural Inheritance
Results The measurement and control by the use of web application (1) The measurement and control by the use of web application The latest images & data acquired from sensors
Results The measurement and control by the use of web application (1) The measurement and control by the use of web application The graphs of data acquired from sensors
Results The measurement and control by the use of web application (1) The measurement and control by the use of web application The past data reference & download
Results The measurement and control by the use of web application (1) The measurement and control by the use of web application Browse on mobile Posting & Mailing Systems
Results (2) The utilization and application of acquired images Field Server ① Image combination ② Archives Acquired images ③ Real-time images The conceptual diagram: The Utilization of FS Images
Results (2) The utilization and application of acquired images ① Image Combination (Panoramic Images)
Results (2) The utilization and application of acquired images オリーブの実ができるまで ② Archive example 1 ② Archive example 2
Discussion A Scientific Cultivation Technology In Agricultural Fields (1) The measurement and control by the use of web application This time ・ data precision problems Putting only data acquired by sensors on the Web For the future stabilization of data precision by ・ our system ・ Automated Meteorological Data Acquisition System (AMe. DAS) data preparation for data analysis on cultivation ・ accumulated temperature ・ accumulated amount of solar radiation ・ amount of rainfall ・ mean temperature and etc. web application development ・ farmer friendly
Discussion A Scientific Cultivation Technology In Agricultural Fields (2) The utilization and application of acquired images affirmation of the value of images difficulties in data-handling of imageries Examples: ・ process for secondary contents ・ sorting out images
A Web Strategy Centered on Agriculture 1. 2. A Scientific Cultivation Technology In Agricultural Fields The Web Page Development for Cultural Inheritance
A Web Strategy Centered on Agriculture 2. The Web Page Development for Cultural Inheritance Web Page Requirements Information Utilization (1) Composition of website contents & spread and enlightenment (2) Selection of target website audience & human interface ・ To gain more of the user access ・ To urge user’s understanding of the concept of the scientific (3) Geographic Information System (GIS) cultivation technology (4) Approaches to Web 2. 0 ・ To spread and enlighten the information of Shodoshima & olives (5) Linkage between the website and the database
Results & Discussion 2. The Web Page Development for Cultural Inheritance Web Page Requirements (1) Composition of website contents & spread and enlightenment (2) Selection of target website audience & human interface (3) Geographic Information System (GIS) (4) Approaches to Web 2. 0 (5) Linkage between the website and the database
Results The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment Project Summary Food & Culture Agriculture & Environment Tourism
Results The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment Education English
Results The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment 6 Contents
Results The Web Page Development for Cultural Inheritance (2) Selection of target website audience & human interface After Modification Before Modification
Results The Web Page Development for Cultural Inheritance (2) Selection of target website audience & human interface Movie Quiz Game Educational Contents (English)
Results The Web Page Development for Cultural Inheritance (3) Geographic Information System (GIS)
Results The Web Page Development for Cultural Inheritance (4) Approaches to Web 2. 0 ・ Contents for mobile phone ・ Google map (5) Linkage between the website and the database ・ Having accumulated and stored data acquired from Field Servers ・ Having stored contents created for the 100 th anniversary
Discussion The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment ・ introduced by some mass media ・ spread via links and blogs (2) Selection of target website audience & human interface ・ website design that allows users easier operation (3) Geographic Information System (GIS) ・ data acquisition by GPS for utilizing GIS at agricultural fields (4) Approaches to Web 2. 0 ・ adoption of user generated contents (UGC) (5) Linkage between the website and the database ・ image database, search, view
Conclusion A Scientific Cultivation Technology In Agricultural Fields For Adequate Cultivation Support On The Web ・ Website design that allows users easier handling ・ Software development for information analysis satisfying user’s needs The Web Page Development for Cultural Inheritance For more spread, enlightenment and user acquisition ・ Website design that allows users easier operation ・ adoption of more website contents representing web 2. 0 e. g. UGC, blog, BBS
Shodoshima Olive Project Official Website URL: http: //www. quark. bio. mie-u. ac. jp/olive/index. html Thank you for your attention.
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