A Traditional analysis A Traditional analysis 1 The

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A. 傳統分析: Traditional analysis:

A. 傳統分析: Traditional analysis:

A. 傳統分析: Traditional analysis: 1. 行業必須是一覓價者。 The industry must be a Price Searcher.

A. 傳統分析: Traditional analysis: 1. 行業必須是一覓價者。 The industry must be a Price Searcher.

A. 傳統分析: Traditional analysis: 1. 行業必須是一覓價者。 The industry must be a Price Searcher.

A. 傳統分析: Traditional analysis: 1. 行業必須是一覓價者。 The industry must be a Price Searcher.

A. 傳統分析: Traditional analysis: 1. 行業必須是一覓價者。 The industry must be a Price Searcher. Answer:

A. 傳統分析: Traditional analysis: 1. 行業必須是一覓價者。 The industry must be a Price Searcher. Answer: 它必須有透過 調整產量來決定市場價格的能力。 It must be able to determine a price by adjusting output level.

2. 買家對該貨品或服務擁有 不同的需求彈性。 The buyers should have different elasticity of demand on those services

2. 買家對該貨品或服務擁有 不同的需求彈性。 The buyers should have different elasticity of demand on those services or goods provided. 欠彈性的買家會比有彈性的買家更願意以一高價消費。這樣，賣家會盡力 向顧客 收取他們願意付出的最高價格，以 搾取消費者盈餘。 The sellers will therefore set a price equal to the highest amount they are willing to pay in order to capture the greatest consumer surplus.

B. 張五常博士的觀點: Professor Cheung’s views:

B. 張五常博士的觀點: Professor Cheung’s views:

B. 張五常博士的觀點: Professor Cheung’s views: i. 買家 不一定要擁有 不同的需求彈性才能實施價格分歧。 Different elasticity of demand is

B. 張五常博士的觀點: Professor Cheung’s views: i. 買家 不一定要擁有 不同的需求彈性才能實施價格分歧。 Different elasticity of demand is not a must to apply price discrimination. ii. 只要買家的 訊息費用不同，價格分歧也可實施。 Price discrimination can also be applied on condition that the buyers have different information costs.

• A. 傳統分析: Traditional analysis: • 行業必須是一覓價者。 The industry must be a Price

• A. 傳統分析: Traditional analysis: • 行業必須是一覓價者。 The industry must be a Price Searcher. 它必須有透過調整產量來決定市場價格的能力。 It must be able to determine a price by adjusting output level. • 買家對該貨品或服務擁有不同的需求彈性。 The buyers should have different elasticity of demand on those services or goods provided. 欠彈性的買家會比有彈性的買家更願意以一高價消費。 這樣，實家會盡力向顧客收取他們願意付出的最高價格，以搾取消費者盈餘。 The sellers will therefore set a price equal to the highest amount they are willing to pay in order to capture the greatest consumer surplus. • 防止服務或貨品轉售的成本要低於實施價格分歧所帶來的得益。 The cost of preventing re-sale of goods or services must be lower than the gain captured by price discrimination. • B. 張五常博士的觀點: Professor Cheung’s views: • 買家不一定要擁有不同的需求彈性才能實施價格分歧。 Different elasticity of demand is not a must to apply price discrimination. • 只要買家的訊息費用不同，價格分歧也可實施。 Price discrimination can also be applied on condition that the buyers have different information costs.

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