A SWOT Analysis of Amazon com Strategic Plan

A SWOT Analysis of Amazon. com & Strategic Plan suggestions for the next 3 – 5 years.

Overview & Background Name Industries Served Geographic areas served Headquarters Current CEO Revenue Profit AMAZON. COM, Inc. Internet, Online retailing Worldwide U. S. Jeff Bezos $ 61. 09 billion (2012) $ -39 million (2012) Employees Main Competitors 88, 400 (2012) e. Bay, Netflix, Apple Inc. , Barnes & Noble, Wal-Mart USA, LLC.

Strengths Weaknesses SWOT Opportunities Threats

Weaknesses Strengths Weaknesses SWOT Opportunities Threats

Opportunities Strengths Weaknesses SWOT Opportunities Threats

Threats Strengths Weaknesses SWOT Opportunities Threats

Strategic Planning: Strengths Create one stop shopping with expanded products and services More acquisitions mean more customers, esp. in streaming video and music Expanded Logistics & distribution centers mean faster, same day delivery

Strategic Planning: Weaknesses Increase profit by expanding the subscription services to include more demographic groups Move to increase positive publicity and reduce negativity in the press Give employees more equity in the company by offering stock options and grants

Strategic Planning: Opportunities Develop and market the new Amazon Blaze Vo. IP Smart Phone Introduce Amazon Air; A subscription based music and video streaming service Acquire Spotify, Google +Play, and i. Tunes customers through value added Amazon Air

Strategic Planning: Threats Address declining sales caused from collecting sales tax Vigorously defend against Prime lawsuit Turn threats into opportunities

References Amazon. com. (n. d. ). About Sales Tax on Items Sold by Amazon. com. Retrieved from http: //www. amazon. com/gp/help/customer/display. html? node. Id=468512 Amazon. com. (n. d. ) Customer Reviews Retrieved from http: //www. amazon. com/Kindle-Fire-Amazon-Tablet/product- reviews/B 0051 VVOB 2 Anderson, J. (2013). Identity theft growing, costly to victims. Usatoday. com. Retrieved from http: //www. usatoday. com/story/money/personalfinance/2013/04/14/identity-theft-growing/2082179/ Bensinger, G. (2014, March 14). Amazon lifts price for Prime. The Wall Street Journal, p. B 1. Bensinger, G. , & Rusli, E. (2014, April 12 -13). Kindle phone? The Wall Street Journal, p. A 1. Company Vitae: amazon. com. (2012, October 1). Management Today, 16. Retrieved from http: //go. galegroup. com. db 08. linccweb. org/ps/i. do? id=GALE%7 CA 304998370&v=2. 1&u=lincclin_fccj&it=r&p=AONE&sw=w&asid=30774 f 9154 eace 7 b 149 d 94 bc 3 f 600 Compare your online payment processing options. (n. d. ). Paypal. com. Retrieved from https: //cms. paypal. com/us/cgi- bin/? cmd=_rendercontent&content_ID=merchant%2 Fgoogle_checkout_vs_paypal_vs_amazon_payments D'Onfro, J. (2014, April 22). Amazon Sales Drop With Online Sales Tax - Business Insider. Retrieved April 23, 2014, from http: //www. businessinsider. com/amazon-sales-drop-with-online-sales-tax-2014 -4 Jurevicius, O. (2013, February 13). Amazon SWOT analysis 2013 | strategic management insight. Retrieved from http: //www. strategicmanagementinsight. com/swot-analyses/amazon-swot-analysis. html

References Kell, J. (2014, April 21). How a Higher-Priced Netflix Stacks Up - Digits - WSJ. Retrieved April 23, 2014, from http: //blogs. wsj. com/digits/2014/04/21/how-ahigher-priced-netflix-stacks-up-against-rivals/ Kelleher, K. (2014, March 25). “Amazon’s core “strength” may actually be its biggest weakness”. Retrieved from: http: //pando. com/2014/03/25/amazonscore-strength-may-actually-be-its-biggest-weakness/ Kempfer, L. M. (2005). DHL Delivers for Overstock. com. Material Handling Management, 60(5), 14 -15. Kim, S. (2014). Amazon Accused of Cheating Customers Through Shipping Costs. Abcnews. com. Retrieved from http: //abcnews. go. com/Business/amazon-customers-accuse-commerce-giant-cheating-prime-members/story? id=22882043 Kindle fire pricing strategy. (2013, December 17). Retrieved from BGR. com: http: //bgr. com/2013/12/17/kindle-fire-pricing-strategy-analysis-cirp/ Kucera, D. (2013 a). Amazon Surges to Record High on Global E-Commerce Growth. Bloomberg. com. Retrieved from http: //www. bloomberg. com/news/2013 -01 -07/amazon-surges-to-record-high-on-global-e-commerce-growth. html Kucera, D. (2013 b). Why Amazon Is on a Warehouse Building Spree. Businessweek. com. Retrieved from http: //www. businessweek. com/articles/2013 -0829/why-amazon-is-on-a-warehouse-building-spree Levy, A. (2014, March 3). 3 Reasons Amazon Is Itching to Stream Music (AMZN). Retrieved April 22, 2014, from http: //www. fool. com/investing/general/2014/03/03/3 -reasons-amazon-is-itching-to-stream-music. aspx Maraseo, C. (2012, November 1). Retrieved from Motley Fool: https: //beta. fool. com/chrismaraseo/2012/11/01/amazons-2 -key-strengths/15643/

References Mellahi, K. , & Johnson, M. (2000). Does it pay to be a first mover in e. commerce? The case of amazon. com. Management Decision, 38(7), 445 -452. Retrieved from http: //search. proquest. com/docview/212059962? accountid=45782 Satariano, A. (2014, April 21). Amazon Sales Take a Hit in States With Online Tax - Bloomberg. Retrieved April 23, 2014, from http: //www. bloomberg. com/news/2014 -04 -22/amazon-sales-take-a-hit-in-states-with-online-tax. html Streitfeld, D. (2014, April 10). Bits. Retrieved from The New York Times: http: //bits. blogs. nytimes. com/2014/04/10/amazon-buyscomixology/? _php=true&_type=blogs&_r=0 Time Magazine. (2012, July 16). Time Business. Retrieved from Time: http: //business. time. com/2012/07/16/will-amazon-take-over-the-world Wasserman, S. (2012, May 12). The amazon effect. The Nation. , Retrieved from http: //www. thenation. com/article/168125/amazon-effect Woo, S. (2011). Amazon Battles States Over Sales Tax. Wallstreetjournal. com. Retrieved from http: //online. wsj. com/news/articles/SB 10001424053111904772304576468753564916130