A Successful Practice for Implementation Event AASHTO RAC

A Successful Practice for Implementation Event: AASHTO RAC – TRB Summer meeting Session Title: TIG Process for Implementation Date: July, 2012 Prepared by: Dale Peabody - Maine. DOT

What is TIG? AASHTO TECHNOLOGY IMPLEMENTATION GROUP TIG is dedicated to sharing high-payoff, market-ready technologies among transportation agencies across the United States. TIG promotes technological advancements in transportation, sponsors technology transfer efforts and encourages implementation of those advancements. TIG reports to the Standing Committee on Highways (SCOH). For more information visit www. aashtotig. org

The Executive Committee AASHTO TECHNOLOGY IMPLEMENTATION GROUP State DOT Executive staff members (chief engineers, bureau directors, communication director) FHWA (Joe Conway), Associate members (Fred Hejl) RAC Region members Dale Peabody Jeffery Brown Tommy Nantung David Huft Executive Committee selects focus technologies on annual basis

TIG Process AASHTO TECHNOLOGY IMPLEMENTATION GROUP • • • Form Lead States Team Complete Market Analysis Complete Marketing Plan Work Plan Measure Success

The Lead States Team AASHTO TECHNOLOGY IMPLEMENTATION GROUP A Lead States Team is a group of individuals representing a consortium of like-minded transportation agencies, industry, and other professionals, each with focus technology experience or knowledge and a commitment to supporting broad implementation of that focus technology. Includes a marketing expert

Market Analysis AASHTO TECHNOLOGY IMPLEMENTATION GROUP Documents and evaluates…. • the target audience • opportunities and barriers to technology adoption • and the proposed use of promotional tools to implement opportunities and overcome barriers.

Marketing Plan AASHTO TECHNOLOGY IMPLEMENTATION GROUP A detailed work plan • Tasks – activity and responsibility • Schedule • Budget for promoting the expanded use of the focus technology

Measuring Success AASHTO TECHNOLOGY IMPLEMENTATION GROUP • Performance Measured via Surveys, Direct Feedback, etc. • Close out meeting with Lead States Team & Executive Committee report

TIG Process at Home AASHTO TECHNOLOGY IMPLEMENTATION GROUP Yes, this is safe to try at home. • Make Implementation a Team effort • Include Communications and/or Marketing experts • Identify key decision makers and champions • Use different tools to communicate

Cable Median Barrier AASHTO TECHNOLOGY IMPLEMENTATION GROUP

AASHTO TECHNOLOGY IMPLEMENTATION GROUP QUESTIONS?