A statistical framework elaborated by MEDIA Salles CINEMAGOING
A statistical framework elaborated by MEDIA Salles CINEMA-GOING IN EUROPE FOCUS ON MULTIPLEXES 25 February 2004 Talk by Elisabetta Brunella, Secretary General, MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
www. mediasalles. it MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Admissions in Europe (x 1 000) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Admissions in the US (millions) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Number of screens in Europe
Number of screens in the US MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Number of theatres in the US (by number of screens) Source: MPAA
Multiplexes in Europe – number of screens (as at 31 st October) Multiplexes in Europe – number of sites (as at 31 st October)
Multiplexes in Western Europe: concentration of admissions
Trend of number of screens in multiplexes in Europe Ø Screens located in multiplexes (sites with at least 8 screens) continuously increase, but with a decreasing rate both in Western and in Central and Eastern Europe. Ø The growth of screens, especially of those located in multiplexes with 9 and 10 screens and in megaplexes (sites with at least 16 screens), is slowing down. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Multiplexes in Western Europe: Number of screens (as at 31 st October) 1999 2000 Var% 00/99 2001 Var% 01/00 2002 Var% 02/01 2003 8 screens 1032 1208 17, 1% 1376 13, 9% 1448 5, 2% 1584 9, 4% 9 screens 819 1026 25, 3% 1179 14, 9% 1314 11, 5% 1395 6, 2% 10 screens 710 950 33, 8% 1070 12, 6% 1260 17, 8% 1310 4, 0% 11 screens 319 407 27, 6% 473 16, 2% 583 23, 3% 693 18, 9% 12 screens 768 888 15, 6% 1056 18, 9% 1140 8, 0% 1236 8, 4% 13 screens 156 182 16, 7% 286 57, 1% 312 9, 1% 338 8, 3% 14 screens 434 518 19, 4% 588 13, 5% 686 16, 7% 798 16, 3% 15 screens 210 270 28, 6% 300 11, 1% 300 345 15, 0% >=16 screens 476 601 26, 3% 805 33, 9% 1056 31, 2% 1142 8, 1% 4924 6050 22, 9% 7133 17, 9% 8099 13, 5% 8841 9, 2% Total - Var% 03/02 MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Multiplexes in Central, Eastern Europe and Mediterranean Rim: Number of screens (as at 31 st October) 2000 2001 Var% 01/00 2002 Var% 02/01 2003 Var% 03/02 8 screens 48 80 66, 7% 128 60, 0% 152 18, 8% 9 screens 27 54 100, 0% 81 50, 0% 90 11, 1% 10 screens 80 130 62, 5% 160 23, 1% 170 6, 3% 11 screens 22 55 150, 0% 66 20, 0% 66 - 12 screens 24 48 100, 0% 72 50, 0% 84 16, 7% 13 screens 26 26 - 39 50, 0% 39 - 14 screens 42 28 -33, 3% 28 - 42 50, 0% 15 screens 0 0 - 0 - >=16 screens 0 20 - 269 441 63, 9% 594 34, 7% 663 11, 6% Total
Density of screens in multiplexes in the major markets Ø In major markets, the countries with the highest density of screens in multiplexes are Great Britain (59, 2%) and Spain (45, 8%). Ø The analysis of the situation of the number of screens during the years shows that the percentage on the total of: Ø the number of screens in sites with 8 or more screens grows, but with decreasing rates in the last three years; Ø the percentage of screens in multi-screens cinemas shows a small but constant decrease; Ø the percentage of screens in single-screens cinemas records the greatest flexion.
Density of screens in multiplexes MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Density of screens in monoscreen cinemas, multiscreens and multiplexes – France (percentage variation) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Density of screens in monoscreen cinemas, multiscreens and multiplexes – Spain (percentage variation) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Density of screens in monoscreen cinemas, multiscreens and multiplexes – Italy (percentage variation) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Density of screens in monoscreen cinemas, multiscreens and multiplexes – United Kingdom (percentage variation) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Trend of number of admissions in multiplexes Ø The density of screens in multiplexes determines in all Countries a concentration of admissions which is more than proportional in those kind of sites and this mainly happens in Belgium, Luxemburg, Austria and Spain Ø In some countries the number of admissions per seat obtained in multiplexes is strongly higher to that recorded in other cinemas. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Concentration of admissions and density of screens in multiplexes - 2002 MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Number of admissions per seat in multiplexes and other cinemas - 2002 MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Trend of number of admissions in multiplexes Ø Admissions in multiplexes grow with fluctuations during the years, depending on the situation of cinema-going, at a loss of other cinemas. Ø However, the average number of admissions per screen tends to decrease (with a sensitive flexion, in particular during the last year) not only in single-screen and in multiscreen cinemas but also in multiplexes, sometimes more than in other cinemas. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Trend of number of admissions in multiplexes Ø It must be underlined that also the average number of admissions per cinema tends to decrease; this shows that the high number of screens in a multiplex is not sufficient in itself to guarantee an increase in admissions at an overall level of cinemas. Ø Not ensuring is, at the same way, also the situation of the average number of admissions per seat in multiplexes that, for instance, in Belgium decreased by 6, 7% during the last year. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Admissions per screen and per cinema in multiplexes and other cinemas - Italy
Admissions per screen and per cinema in multiplexes and other cinemas – Italy (percentage variation) Var%99/98 Var%00/99 Var%01/00 Var%02/01 Multiplexes: Admissions 51, 3% 75, 9% 37, 7% 43, 7% Admissions per screen -0, 7% 1, 3% -20, 1% -1, 6% Admissions per cinema 0, 9% 0, 5% -17, 4% -3, 3% Admissions -15, 4% -7, 2% 3, 3% -1, 4% Admissions per screen -20, 9% -7, 8% 3, 1% -3, 5% Admissions per cinema -19, 0% -5, 0% 6, 9% -2, 8% Other cinemas: MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Admissions per screen and per cinema in multiplexes and other cinemas - France
Admissions per screen and per cinema in multiplexes and other cinemas – France (percentage variation) Var%99/98 Var%00/99 Var%01/00 Var%02/01 Multiplexes: Admissions 6, 2% 22, 9% 4, 4% Admissions per screen 10, 8% 6, 0% 10, 9% -3, 1% Admissions per cinema -16, 6% 6, 8% 9, 6% -2, 9% Admissions -16, 8% -0, 3% 4, 3% -4, 9% Admissions per screen -22, 2% 0, 5% 4, 4% -2, 7% Admissions per cinema -16, 4% 0, 5% 3, 6% -2, 6% Other cinemas: MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Admissions per screen and per cinema in multiplexes and other cinemas - Spain
Admissions per screen and per cinema in multiplexes and other cinemas – Spain (percentage variation) Var%99/98 Var%00/99 Var%01/00 Var%02/01 Multiplexes: Admissions 48, 0% 30, 1% 21, 7% 7, 2% Admissions per screen -11, 1% 10, 4% -0, 1% -10, 2% Admissions per cinema -13, 2% 10, 0% 3, 3% -4, 6% Admissions 4, 0% -13, 3% -3, 6% -17, 2% Admissions per screen 7, 2% -13, 7% 0, 0% -15, 5% Admissions per cinema 4, 9% -9, 7% 2, 6% -13, 1% Other cinemas: MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Admissions per screen and per cinema in multiplexes and other cinemas - Germany
Admissions per screen and per cinema in multiplexes and other cinemas – Germany (percentage variation) Var%99/98 Var%00/99 Var%01/00 Var%02/01 Multiplexes: Admissions 11, 8% 17, 1% 23, 6% -8, 2% Admissions per screen -10, 4% 0, 1% 12, 9% -10, 3% Admissions per cinema -12, 2% -1, 1% 12, 9% -10, 3% Admissions -4, 8% 12, 5% -7, 7% Admissions per screen -5, 5% -4, 1% 15, 5% -8, 9% Admissions per cinema -0, 8% -3, 0% 17, 3% -9, 6% Other cinemas: MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Admissions per screen and per cinema in multiplexes and other cinemas - Belgium
Admissions per screen and per cinema in multiplexes and other cinemas – Belgium (percentage variation) Var%99/98 Var%00/99 Var%01/00 Var%02/01 Multiplexes: Admissions -7, 4% 10, 2% 1, 1% 3, 6% Admissions per screen -8, 3% 9, 2% -9, 0% -3, 7% Admissions per cinema -7, 4% 10, 2% -10, 1% 3, 6% -7, 2% -3, 2% Admissions per seat Other cinemas: Admissions -27, 7% 0, 6% 4, 9% -4, 7% Admissions per screen -25, 8% 1, 7% 14, 1% -5, 8% Admissions per cinema -25, 8% 0, 6% 18, 9% -7, 4% 21, 1% -6, 7% Admissions per seat
The possibilities of a further development of multiplexes Ø The multiplexes’ ability in generating more spectators in the future seems uncertain in the countries with a highest density. Ø In the hypothesis of a small or null growth of the frequency per capita and of the total admissions, multiplexes’ effectiveness can result sensitively reduced. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
The possibilities of a further development of multiplexes Ø A possible solution might be, on the example of the American pattern, that of increasing the megaplexes’ number at a loss of multiplexes, searching for a greater effectiveness at cinemas’ level. Ø Considering the difference with the American market (that presents an annual frequency per capita of 5, 8), it seems interesting to widen the knowledge of multiplexes’ effectiveness, with specific statistics on the costs’ divisions, on the admissions by type of film and on the audience’s characteristics, to verify the existence of an effective competitive advantage. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
Cinema exhibition in Western Europe and in the US Europa U. S. A. 01/2002 01/2003 Var. % 14 584 14 726 1, 0% 7 070 6 050 -14, 4% 745 836 12, 2% 1889 1911 1, 2% 8 -15 screens 694 777 12, 0% 1458 1437 -1, 4% >=16 screens 51 59 15, 7% 431 474 10, 0% 958 967 0, 9% 1 487 1 639 10, 2% Admissions per screen 37 027 36 325 -1, 9% 40 455 46 465 14, 9% Admissions per cinema 65 686 65 655 0, 0% 210 368 270 959 28, 8% N. of cinemas N. of multiplexes 01/2002 01/2003 Var. % of which: Admissions (x 1 000)
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