A Practical Approach to Enterprise SOA Adoption Silicon

A Practical Approach to Enterprise SOA Adoption Silicon Image & Trianz at Nor. Cal OAUG Training Day 2008 When Execution Matters 1

Agenda § § § Background Why SOA Barriers to Adoption Case Study: SOA Adoption at Silicon Image Conclusion When Execution Matters 2

Silicon Image Background Silicon Image is a leader in the design and implementation of high-speed digital interface technologies for CE and PC markets. Headquartered in Sunnyvale, CA, USA • 600+ Employees • Revenue $295 M (2006) • 38. 9% growth (from 2005) • Oracle applications 11. 5. 10 As a technology innovator, Silicon Image creates and drives industry standards for digital content delivery, including HDMI, DVI, UDI, and SATA. www. siliconimage. com SIMG (NASDAQ) When Execution Matters 3

Trianz Background Silicon Valley Office 2903 Bunker Hill Lane Suite 220 Santa Clara, CA 95054 USA § Established firm with over 700 associates worldwide § Known for superior execution and long-term client partnerships § Global reach with offices in Santa Clara, San Diego, Tokyo and Bangalore § Serving Fortune 500 and fast-growing midsized companies on a global basis § Experienced professionals with business consulting, industry and technology backgrounds Tel: +1 (408) 387 -5800 www. trianz. com When Execution Matters High Technology Communications & Media Financial Services Retail & CPG 4

Oracle Titan Award 2007 19, 500+ Oracle Partners 65 judges 19 North American Oracle Titan Awards Trianz is the 2007 North America Oracle Titan Award winner for High Tech Industry Solution When Execution Matters 5

SOA Today – Jargon Overload CTO’s today are faced with an overload of technical terms relating to SOA: SOAP BPEL WSDL ESB SCA SDO UDDI VTD-XML When Execution Matters BAM Java EE 6

Agenda § § § Background Why SOA Barriers to Adoption Case Study: SOA Adoption at Silicon Image Conclusion When Execution Matters 7

Why SOA? SOA Enables Is Inevitable – Why System not Integration Point-to-Point? The SOA Solution The plot thickens… Success Factors Oracle HR And what happens when the Equity SOA Enabled IT organization Systems: Edge • Agile – Rapidly meet business needs makes a strategic • Reusable – Leverage existinginsolutions acquisition • Standardized – Meets cross-functional But so what? Why not Germany? SOA challenges skip the middle-man? ? Online Recruiting ? Online Benefits ADP ? ? Germany HR Direct point to point You could… becomes a complex of connections but significant IT systems are rarely thatweb simple… each requiring custom maintenance… When Execution Matters 8

Why SOA – Business Benefits from a Solid SOAEnabled IT Foundation Business Needs SOA-Enabled IT Agility When Execution Matters Development Standardization Efficiency Reusability Ease of Maintenance 9

Why SOA – Business Benefits from a Solid SOAEnabled IT Foundation Business Needs SOA-Enabled IT SOA isn’t about technology – it’s about serving the business better. Agility When Execution Matters Development Standardization Efficiency Reusability Ease of Maintenance 10

Agenda § § § Background Why SOA Barriers to Adoption Case Study: SOA Adoption at Silicon Image Conclusion When Execution Matters 11

What top executives are looking for in SOA(1) From an IT perspective, looking for: • Increased flexibility in application development • Increased software modularity • Lower costs • Faster development Overall, the trend is a need for flexibility, lower costs, and speed (1) Note: Multiple responses allowed. Data: Information. Week Research SOA/Web services survey of 278 business Technology professionals; 229 companies using SOA/Web services Information. Week article – Sept 10, 2007 When Execution Matters 12

Barriers to Adopting SOA Long-Term Vision: Consider the Longterm v. Short-term ROI Start Small: Go for quick wins to build credibility for future SOA projects Business Buy-In: Must sell the SOA case to business managers, not just IT managers se i r p Lack of Long-Term Vision er on Ent dopti AA O S se i r p er on Ent dopti Implementation Costs AA O S se i r p er n Ent Visio A SO Business Pressure for Immediate Results e s i r erp ion t n E is V A SO When Execution Matters 13

Agenda § § § Background Why SOA Barriers to Adoption Case Study: SOA Adoption at Silicon Image Conclusion When Execution Matters 14

SOA Adoption Roadmap: A Practical Approach Institutionalized SOA Composite Services Technology Focus: Case Study: Gradual SOA Adoption • Composite E-Business / Pivotal Integration Services Layer SOA Evolution Individual Services Data Integration Systems Integrated: • E-Business Suite • Pivotal • BPEL Process Mgr • Success Factors • People Finder Technology Focus: • Information Services Layer Technology Focus: • User Interaction Layer • Oracle B 2 B Gateway • Business Rules • Business Activity Monitoring • Enterprise Service Bus Adoption Timeline When Execution Matters 15

Case Study: E-Business / Pivotal Integration Establishing a Single Source of Truth for Pricing, Cost, Items, and Item Categories SOA Solution Pricing Cost • E-Business Suite Items • Sales Force Automation • CRM System Item Categories When Execution Matters 16

Silicon Image SOA Solution: How it was implemented Silicon Image previously used manual processes to synchronize data between Oracle Applications (Oracle) and their CRM solution. Oracle BPEL PM provided the technology infrastructure to seamlessly synchronize data between Oracle and Pivotal CRM. Product and Pricing Data from Oracle 11 i was synchronized with Pivotal CRM using the Oracle BPEL PM as the orchestration engine. Database adapters were used on the Oracle 11 i side and web services on the Pivotal CRM end. When Execution Matters 17

Execution Matters “Silicon Image is always looking for innovative technology solutions to improve its operational capabilities. Silicon Image’s investment in Oracle’s SOA Suite with Trianz as the implementation partner, has demonstrated immediate and measurable results in process improvement, audit visibility and cost reductions. Our results are a testament to the winning combination of Oracle’s technology capabilities and Trianz’s consistent ability to deliver business results through swift and rapid execution. ” Kenny Gilbert Director - Technology Services Silicon Image Inc Measurable Results: Process Improvement - Lower Costs - Audit Visibility $ Process Improvement When Execution Matters IT Cost Reductions Audit Visibility 18

Silicon Image SOA Solution: Benefits Realized Trianz / Silicon Image Partnership § § § Built a long term SOA Strategy and as part of the strategy defined a pilot project. Leveraging tremendous potential of SOA re-usability • Leveraged Oracle EBS Pivotal process and rules and build an internal POC with EBS SFDC Long standing Partnerships Oracle Benefits to Silicon Image § A high quality systems solution § Single source of truth § Greater process visibility and consistency When Execution Matters 19

Agenda § § § Background Why SOA Barriers to Adoption Case Study: SOA Adoption at Silicon Image Conclusion When Execution Matters 20

A Practical Approach to a Successful SOA Adoption § Identify a pilot project for developing company expertise will support SOA adoption § Emphasize prototyping in the early stages § Incremental SOA adoption driven first by business criteria and second by technology criteria § Organized, effective communication and collaboration § Strong, formal discipline and project management with emphasis on SOA methodology When Execution Matters 21

Thank You! Q& A When Execution Matters 22

For more information please contact us Vikram Bhandari Phone: (408) 234 -3897 Email: Vikram. Bhandari@trianz. com Akshay Srivastava Phone: (650)743 -3351 Email: akshays@trianz. com www. trianz. com When Execution Matters 23