A HYBRID EDUCATION FOR A HYBRID JOB MARKET
A HYBRID EDUCATION FOR A HYBRID JOB MARKET Pete Massar October 2016 NCWE © 2016 Burning Glass Technologies. – Proprietary and Confidential
OLD REALITIES ARE CRUMBLING: LATERAL CAREER PATHS ARE NO LONGER THE NORM The traditional view is that jobs evolve in a straight line… EDUCATION SALES CLERK CUSTOMER SERVICE ASSISTANT MANAGER INVENTORY MANAGER SCHEDULING REGIONAL MANAGER PROJECT MANAGEMENT …and skills are picked up naturally along the way © 2016 Burning Glass Technologies. – Proprietary and Confidential
HYBRID JOB GROWTH OUTPACES TRADITIONAL FIELDS ALL HYBRID JOBS 265, 850 1, 975, 788 JOB COUNT LAST 12 MONTHS 53% 7% CHANGE SINCE 2011 ALL IT JOBS CHANGE SINCE 2011 $96, 206 $86, 475 AVG. SALARY © 2016 Burning Glass Technologies. – Proprietary and Confidential
ONE REASON: TECH IS MORE DEMOCRATIC Technology that used to only belong to experts and specialists is now broadly available Tech skills are becoming integral to a wide set of jobs This drives a greater need for “soft skills, ” like judgment, to bridge knowledge sets and domains © 2016 Burning Glass Technologies. – Proprietary and Confidential
OUR EXISTING SYSTEM CAN’T KEEP UP WITH HYBRID JOBS The traditional model—early training and a career that evolves in a straight line— doesn’t work Evolution is slow. Synthesis is fast Getting the skills mix right is critical —and difficult © 2016 Burning Glass Technologies. – Proprietary and Confidential
THE JOB MARKET IS BROKEN AND THAT HAS ENORMOUS COSTS Attrition costs colleges 19. 5% of U. S. workers are unemployed or underemployed Employers, workers, and schools all bear the burden $16 B Bad hiring costs employers $150 B © 2016 Burning Glass Technologies. – Proprietary and Confidential
A BROKEN SYSTEM: EMPLOYERS RESORT TO DEGREES TO REPRESENT UNRELATED SKILLS… © 2016 Burning Glass Technologies. – Proprietary and Confidential
IT TAKES LONGER TO HIRE B. A. GRADUATES Occupation Credentials Gap Time to Fill at the BA vs. sub-BA level Construction Supervisors 21% 117% Computer User Support 21% 40% Production Clerks 16% 20% Mgrs. of Mechanics, Install. & Repair 34% 17% Insurance Claims Clerks 16% 24% …and often cost employers more Occupation Credentials Gap Salary Growth ‘ 04 -’ 13 IT Network Support 31% 47% Video Editors 21% 37% Property Managers 26% 32% HR Specialists 20% 30% Logisticians 28% 27% © 2016 Burning Glass Technologies. – Proprietary and Confidential
The landscape of the labor market is shifting quickly. By 2020, the US economy is expected to create 55 million job openings: 24 million of these will be entirely new positions. according to Georgetown’s Center on Education and the Workforce The target for successful programs is getting smaller and moving faster © 2016 Burning Glass Technologies. – Proprietary and Confidential © 2015 Burning Glass Technologies
IS KEEPING UP EVEN POSSIBLE? 41, 000 JOB COUNT LAST 12 MONTHS 372% CHANGE SINCE 2011 $105, 540 AVG. SALARY Five years ago Data Analytics barely existed as an occupation. Few students would have known about this career, and few schools were planning for it. Even if they had, the occupation has changed a lot, moving from quantitative work to business analysis. © 2016 Burning Glass Technologies. – Proprietary and Confidential
IS KEEPING UP EVEN POSSIBLE? 3, 622 JOB COUNT LAST 12 MONTHS -38% CHANGE SINCE 2011 Five years ago Geology majors had great job prospects in the oil and gas industry. Students going into college then didn’t anticipate oil falling to $30 a barrel. $79, 453 AVG. SALARY © 2016 Burning Glass Technologies. – Proprietary and Confidential
ACCREDITATION (AND FUNDING) TAKES TIME EQUIP • Education Department will open up federal aid to a limited number of partnerships between colleges and boot camps and MOOC providers. • Secondary goal of testing new forms of accreditation © 2016 Burning Glass Technologies. – Proprietary and Confidential
NEW REALITY #1: A HYBRID JOB ECONOMY Recently we’re seeing more and more jobs become hybrids of two or more skill sets from different fields PROGRAMMING MARKETING DESIGN UI/UX Mobile App Developer © 2016 Burning Glass Technologies. – Proprietary and Confidential
ATTACK OF THE JOB KILLING ROBOTS 14% 32% DECLINE IN SHARE OF MIDDLE SKILL JOBS OF ALL JOB ADS REQUEST A COGNITIVE SKILL The “commodity jobs” that require repetitive labor aren’t becoming hybrids— they’re being automated The jobs that require creativity and judgment can’t be automated, but increasingly they demand multiple skill sets © 2016 Burning Glass Technologies. – Proprietary and Confidential
Example – a cab ride “I BELIEVE THE AUTO INDUSTRY WILL CHANGE MORE IN THE NEXT FIVE TO 10 YEARS THAN IT HAS IN THE LAST 50” – MARY BARRA, CEO OF GM. 10 years ago Now Flag down, No Credit Card Mobile App - flag, pay stand-alone GPS Mechanically controlled Interconnected Petroleum-fueled Electronically controlled fueled by a range of energy sources. © 2016 Burning Glass Technologies. – Proprietary and Confidential
NEW REALITY #2: CODING IS EVERYWHERE GE’s CEO, Jeff Immelt. ”If you are joining the company in your 20 s, unlike when I joined, you're going to learn to code. It doesn't matter whether you are in sales, finance or operations. Maria Klawe, President, Harvey Mudd College Coding is today’s language of creativity. All our children deserve a chance to become creators instead of consumers of computer science. 5% of all job postings are related to coding *techcrunch © 2016 Burning Glass Technologies. – Proprietary and Confidential
CODING IS BECOMING CRUCIAL FOR HIGHER-INCOME JOBS Jobs and Coding Skills by Income Level 100% 90% 80% 51% 70% 60% 50% 100% 96% 90% 40% 30% 49% 20% 10% 0% Bottom Quartile 4% 10% 2 nd Quartile 3 rd Quartile Jobs Frequently Requiring Coding Skills Top Quartile Jobs Not Requiring Coding skills © 2016 Burning Glass Technologies. – Proprietary and Confidential
THE CHALLENGE TO TRADITIONAL HIGHER ED In a hybrid economy, workers need the foundational skills to move across fields and to acquire the specific technical skills on the fly We need to build an education and training infrastructure that allows that This opens up opportunities for a range of emerging players – but also traditional ones © 2016 Burning Glass Technologies. – Proprietary and Confidential
© 2016 Burning Glass Technologies. – Proprietary and Confidential
Competitive Market Non-Traditional players are taking advantage BOOT CAMPS GENERAL ASSEMBLY TREEHOUSE ONLINE PROVIDERS PLURALSIGHT COURSERA ed. X KHAN ACADEMY UDEMY CERTIFICATION ISSUERS & PLATFORMS comp. TIA CISCO MICROSOFT SALESFORCE © 2016 Burning Glass Technologies. – Proprietary and Confidential
AN OPPORTUNITY: FOR CERTIFICATES and BADGES DOOR OPENERS CAREER ADVANCERS ASW (Welding) A+ (help desk) CISSP +10% salary premium +8% salary premium PMP +21% salary premium BADGES Android Hadoop +22% salary premium © 2016 Burning Glass Technologies. – Proprietary and Confidential
Distinguishing different types of certifications Door Openers: Entry level certifications designed to establish baseline qualifications to enter a field. • Most valuable to workers in the early stages of their careers. • Do not typically require prior experience. • Typically used at the sub-BA level. Career Advancers: Certify mastery or expertise of critical elements of a profession. • Designed to enable mid-career professionals to advance. • Certification typically comes after several years of relevant work experience. Skill-Based Mobility Certificates / Badges: Informal certifications that recognize knowledge and achievement of a particular skill set. • Often associated with short-term training programs; may not be externally validated. • Most effective when used to mark skills which represent employer pain points. © 2016 Burning Glass Technologies. – Proprietary and Confidential
A CAUTIONARY NOTE: RELATIVELY FEW CERTIFICATIONS HAVE ADVERTISED MARKET VALUE Cumulative Percentage of Job Postings Time Range: Last 12 months # of Job Postings requesting certification Job postings requesting Top 50 Certification 1, 912, 496 67% Job postings requesting Top 100 Certification 2, 231, 460 78% Job postings requesting Top 200 Certification 2, 499, 844 88% Note: Data exclude healthcare where certifications are typically part of formal licensure requirements. © 2016 Burning Glass Technologies. – Proprietary and Confidential
BADGING SPECIFIC SKILLS Make Liberal Arts majors more valued Liberal Arts graduates can add skills with a modest amount of coursework, such as a minor or online training or internships, that double their job prospects: MARKETING IT NETWORKING & SUPPORT + $336 premium 359, 916 postings + $1, 058 premium 66, 429 postings GRAPHIC DESIGN + $9, 188 premium 134, 090 postings SALES 567, 855 postings COMPUTER PROGRAMMING GENERAL BUSINESS + $11, 144 premium 577, 787 postings SOCIAL MEDIA + $3, 424 premium 399, 577 postings DATA ANALYSIS & MANAGEMENT + $17, 753 premium 52, 822 postings + $12, 703 premium 136, 757 postings © 2016 Burning Glass Technologies. – Proprietary and Confidential
THE PATH FORWARD And allow students to pick up technical skills as they go, in school and afterwards. We need to ensure that foundational skills come first Students need a road map of what to learn—and when. © 2016 Burning Glass Technologies. – Proprietary and Confidential
CASE STUDY: NORTHEASTERN UNIVERSITY CREATING TARGETED PROGRAMS FOR LOCAL JOB MARKET DEMAND © 2016 Burning Glass Technologies. – Proprietary and Confidential
FIND TARGETED OPPORTUNITIES DESIGN AROUND INDUSTRY NEEDS Top Skills for Regulatory/Compliance Jobs Biotech Firms Seeking Regulatory / Compliance Talent, Massachusetts Regulatory Affairs Labeling Amgen Legal Compliance Sanofi Aventis Medical Device Medtronic Product Development Novartis Collaboration Takeda Pharmaceuticals Pfizer Chemistry Abbvie Drug Development Baxter International Regulatory Documents Becton Dickinson 0 500 1, 000 1, 500 2, 000 2, 500 3, 000 3, 500 © 2016 Burning Glass Technologies. – Proprietary and Confidential
CASE STUDY: JAMES MADISON UNIVERSITY RE-ENGAGING ALUMNI FOR CAREER-DIRECTED LEARNING Reengage stop-outs and alumni with career ladders to identify pathways for advancement opportunities through continued education. Career Ladder for Loan Processor © 2016 Burning Glass Technologies. – Proprietary and Confidential
PROVIDE A CAREER STRUCTURE AROUND CORE PROGRAMS Traditional Career Ladder: Web Development and Design Junior /Mid -Level Web Designer Internship Webmaster / Administrator Senior Web Designer UI / UX Designer The Liberal Arts Path Anthropology Major Internship Cluster: HTML/CSS Adobe Suite Graphic Design Junior Web Designer Senior Web Designer UI / UX Designer Certificate Programs © 2016 Burning Glass Technologies. – Proprietary and Confidential
SIGNPOSTING COURSE CLUSTERS FOR STUDENTS & EMPLOYERS Does this candidate have relevant skills? How do I make my degree look relevant? LIBERAL ARTS DEGREE • • LIBERAL ARTS DEGREE SOC 224 Org Theory POL 312 Survey Research HIS 247 Hist. of Labor Relations ECO 131 Intro to Statistics HUMAN RESOURCE MANAGEMENT CERTIFICATE INCREASED JOB OPPORTUNITIES © 2016 Burning Glass Technologies. – Proprietary and Confidential
BONUS TIP FOR ATTENDING: EMERGING SKILL Sales. Force as a skill • • • 303, 200 jobs in past 12 months 260% growth since 2012 Avg Salary >$70 K IT roles – Salesforce = 11% premium in salary Sales roles = 28% premium (Excluding MS) 7 th most requested software skill • Ahead of UNIX, . Net, C++, XML © 2016 Burning Glass Technologies. – Proprietary and Confidential
JOBS ARE LIKE SUPERNOVAS They’re born, they shine, and they die. We need an educational system that is oriented around a dynamic job market, and helps people find their way to the next star. © 2016 Burning Glass Technologies. – Proprietary and Confidential
FOR MORE INFORMATION, CONTACT Pete Massar Director of Business Development pmassar@burning-glass. com Burning Glass Technologies |1 Lewis Wharf | Boston, MA 02110 +1 (617) 227 -4800 | www. burning-glass. com © 2016 Burning Glass Technologies. – Proprietary and Confidential
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