A Conference Slide Presentation Karla M Kassey Theories

A Conference Slide Presentation Karla M. Kassey

Theories regarding service industries

Healthcare/Pharmaceutical Manufacturing as Service Dominant Industries

A practical example of service theory in the healthcare industry Without patients, physicians would not exist

New dimensions associated with the pharmaceutical industry Pharmaceutical industry

Practical application with regard to the use of SDL Physicians value and patients are co-creators of

An example of the use of SDL in the healthcare industry Telemedicine for home healthcare patients

Another example of the use of SDL in a practical setting Application Industry of SDL to the Medical Device

Service theory and its use in the pharmaceutical industry Service theory

Service theory and its use in the healthcare industry Doctor/patient encounter

Similarities between S-D Logic and service theory Supporting article # 1

Supporting article on the physician/ sales rep. relationship Doctor & sales rep. encounter

Articles on the use of S-D Logic versus goods-dominant logic

Article that supports the telemedicine story Customer Relationship Management through the use of S-D logic

Putting theory into practice Theory into practice

In conclusion: Thank you for your attention Questions and comments

References

References (continued)

References (continued)