A Complete Hospitality Management Consulting Solutions Company www

A Complete Hospitality Management Consulting Solutions Company www. corehospitalityindia. co m

Vision / Mission To explore and live the dream of clients by excelling in the specific scope of work. Suggesting the way ahead.

Approach With a very clear & keen focus on Ethical Value Based Committed Execution

Solutions 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Knowledge Management and Training Brand Consulting / Brand Identity Creation Pre–Opening Support / Consultancy (Management Institute / Hotels / Restaurant/ Bars/Food Courts) Consultation & Concept Development of Specialized Food & Beverage Services and Training Institutes Curriculum planning / affiliation / Resource Planning / Designing / Implementation of Processes Market Study /Analysis of all projects Feasibility / Project Report Facility Planning of all hospitality projects Kitchen Planning & Designing Brand Quality / Operational / Mystery Audits Interiors & Architectural Support Hotel / Restaurant Brand Identification & Tie-ups Internet Booking Engine / Online Distribution & Marketing MIS (Management Information System) Restructuring

Team A K Srivastava A top-notch hospitality educationist in India and has been the father of Hospitality education in Rajasthan. Been the Principal for more than 2 decades with IHMCTAN- Jaipur A well traveled, seasoned and a pioneer in hotel industry of 1967 batch from Pusa -the apex institute in hospitality training. He also holds varied degrees like post graduation in hotel management. He has 30 years of experience in hotel and catering industry Pankaj Saxena – PGDPR, DHM, Advisory Mentor - Rajasthan A seasoned professional from IHM Pusa (class of 95) and Advertising Graduate having honed his hands on skills in Taj and IHG Group and further consolidated his ambit into advertising and franchise management. Have done more than 11 green field projects and created brands for hotels and resort chain. Mr. R K Srivastava - DHM Has planned and commissioned several hotel projects and worked for top line brands. Team includes people with substantial experience in research and analysis and are domain experts

Associates Companies § Interiors & Architectural Support § Internet / Online Distribution & Marketing Support § Creative Design Support § Customer Relations Management Support

Brand Consulting / Brand Identity Creation Hotel brand names can be a big part of the marketing of any type of hospitality ventures. One must either be purchased through a franchise license agreement or membership or created independently. A brand helps provide an identity and a sense of consistency. Creation of a brand is something which can be achieved, based on the brief of expectation and market environment study, all deliverables including brand identity manual. § § § § Review of competitive brand environment both current and future in target markets Proposed brand positioning in relation to the competitive scenario Brand Vision statement which will be the call to action Brand Mission statement which is the road map to vision execution Brand pillars / profiling which form the foundation of the brand Brand name and logo Brand promise and mantra Development road map location recommendations which will enable both pure hotel management contracts and investment positions § Brand Manual preparation

Brand Consulting / Brand Identity Creation (Contd. ) § § § § § Brand SOP’s creation F&B Service / HK / Front Office / Security Brand Standardization (look / feel / positioning / recall / services / product) Brand Job profiles Brand training programs , by conducting soft skills and departmental trainings and there by implementing train the trainer program Brand Positioning – (Travel Trade Media-within Delhi, India) Positioning Brand Hotels Network (GSA’s / Sales Offices) Conducting Quarterly Brand Quality Operational Audits (streamline the efforts) as a part of an efficient Balance Score Card system Developing / standardizing effective MIS reporting system, for the whole group Suggestions viz. marketing & sales strategies

Pre- Opening Support / Consultancy The first year of a hotel / resort / restaurant is fundamental for its positioning. An organized opening of the hotel assures a greater efficiency of service and guest satisfaction and as consequence they assure better cost effectiveness, revenue opportunities and operating projects. § § § § § Brief Feasibility study (revenue verses expense) Hotel /Resort/Restaurant and facilities brief Consulting / inputs during design and build stages of the project Development of pre-opening and manning budgets and working capital guidelines Developing of food and beverage operating concepts Supervision of kitchen layout designs Identification, hiring, training of unit / department heads / supervisory level team Recommendations on sourcing of all necessary operating equipment FOH / BOH Development and implementation of marketing, advertising, public relations and sales plan

Consultation & Concept Development of Specialized Food & Beverage Services § Supervision & inputs viz. conceptualization the Brand Name, Theme, Cuisine, Design. § Help in recruitment, training, setting up SOP’s. § Menu Designing, implementation, including food trails, costing , recipe standardization. § Help to finalize equipment, designs and specifications. § Kitchen design, layout & coordination. § Suggestion viz the POS and BOH inventory & payroll systems & implementation. § Finalization of bill of quantities for FOH & BOH requirements. § Help sourcing raw materials, imported ingredients. § Help in sourcing crockery, cutlery, glassware , linen , uniform , as per theme of the Project. § Planning of marketing & sales strategies. § Culinary experience enhancement.

Menu Planning / Designing / Implementation Strategically analyzing the market fare share , conceptualizing the eliverables. Market Study / Analysis § At the backdrop of such a conducive business atmosphere 'Pre-feasibility Report on Hotel Industry' attempts to examine such critical factors which will provide vital inputs in general to the potential investors and estimation of commercial viability of such an investment. It presents the market analysis of hospitality industry in terms of structure & segmentation, market size, major fare share etc. § It analyses the steps involved in setting up a hotel describing the technical aspects in terms of locational details and land requirement. - It assess the manpower planning and financial estimate involved in setting up a hotel. Brings an insight into the procedure for setting up a hospitality venture, type of machinery& floors space required, requirement of regulatory permissions & clearances. Analysis viz. SWOT of the industry.

Feasibility / Project Report Companies before taking over / entering a new venture want to understand the future prospects and fair valuation of a property Feasibility study is equally important for those who are buying or selling a hotel or resort and also too hospitality companies looking for an a green field project. § § § § Geographic Analysis Market Fare share Analysis Competition Analysis Conceptualization Revenue & Rates Analysis Cost Parameters Brand Positioning

Facility Planning § § § Concept Planning of the hotel/restaurant in coordination with the Interiors Architect. Kitchen planning related to outlet. Staff Facility area Planning. (Changing rooms, Cafeteria, Lockers) Back of the House area facility planning. (Including the staff entry, material receiving, stores, garbage sorting / storage and the office subject to the space available. ) Layout Plan For Kitchen Equipments. B. O. Q. of Kitchen equipments required Final drawings for the kitchen, stores. Layout including civil works. Detailed electrical / plumbing / gas pipeline plan for concerned areas. Requirement for Exhaust & fresh Air Systems. Tender of Kitchen equipments with detailed specifications. Assistance in identifying vendors & sourcing of Equipments. Conceptualizing and detailing of service ware , crockery, cutlery , glassware, cookware and other accessories and assistance in identifying appropriate vendors / suppliers. Assistance in sourcing of afore mentioned items.

Kitchen Planning & Designing § Kitchen planning related to outlet. § Back of the House area facility planning. § (Including the staff entry, material receiving, stores, garbage sorting / storage and the office subject to the space available. ) § Layout Plan For Kitchen Equipments. § B. O. Q. of Kitchen equipments required. § Final drawings for the kitchen, stores. Layout including civil works. § Detailed electrical / plumbing / gas pipeline plan for concerned areas. § Requirement for Exhaust & fresh Air Systems. § Tender of Kitchen equipments with detailed specifications. Assistance in identifying vendors & sourcing of Equipments § Assistance in sourcing of afore mentioned items

Brand Quality / Operational / Mystery Audits § The primary area of focus for the Brand Quality Audits / Review is the adherence to the Brand Standards with special attention to details and finesse. The Hotel’s / Resort’s / Restaurant's standards in addition to the individual divisional standards are observed and evaluated. § The endeavor is to position the facility within desired business segment. Trends in problematic areas appear & are highlighted with various color coding , on a scoring chart. Areas where immediate attention / improvements is required are identified an action plan is put in place as per the findings. § Needs to be followed up with another audit , to determine the compliance to the Brand standards. It acts as a great training tool for the organization. Operational Process Review § Front Office / Food and Beverage Service § Food Production / Housekeeping § Sales and Marketing / Human Resources § Finance / Purchase and Materials § Engineering and Maintenance / Information Systems

Interiors & Architectural Support § Concept Drawings / 3 D’ Images / Working Drawings Hotel Restaurant Brand Identification & Tie ups § § § § Market Survey Feasibility Studies and ROI Analysis Assessment of International / Domestic Brand Mix Operator Selection and Management Contract Negotiations Market Fare Share Studies Transaction Advisory Food and Beverage Strategies Internet Booking Engine / Online Distribution & Marketing § § Direct Online Distribution Revenue Maximization Internet Marketing Multi-Channel Distribution

MIS Restructuring Management Information System Restructuring. Is a vital tool to monitor , control and maximize the operational efficiencies, hence increasing the ROI’s. We support to restructure your business. Manpower Resource Management Human Resource being the key to an organizations success. We look at them as companies assets. We recommend to invest in your assets. We approach the HR function holistically and offer services that span a wide range. Scope of HR Functions: : : § § § § Set up of HR systems and procedures Employee Appraisal systems Organizational structures Operating Manuals Succession Plans Powerful Monitoring & Reporting Tools Internal Customer Satisfaction surveys Manpower Rationalization

Completed & On Going Projects Completed § Cambay Group – Educational Setup § IHMCS – Educational Setup – Jaipur § IHM JAIPUR- Corporate Recruitment § Rockland Hotel- New Delhi Restructuring Kalpvriksh- The Fine Dine Restaurant- Jaipur § Brown Sugar- Lounge and Café § NIBS- The chocolaterie café § Jaipur Club- Kitchen Consultancy and Staff training § ARYA NIWAS- Complete SOP and training § DWARKA- HR restructuring and training § BHASKAR TV/DD TV- Career talk shows § Mico Bosch- Corporate Training § Dixy Chicken- Marketing partner Rajasthan § Lords Jaipur – Total restructuring and relaunch § Ambar Villas – BOH - Jaipur § Chokhi dhani- Franchise Growth, Brand Guidelines, FOH/BOH, New project planing § Cambay Group – BOH & FOH Ongoing § New Hotel Launch in Amer § New hotel launch in Trimurti Circle § Hotel management institute in Jaipur § Hotel project planning in Pushkar- 2 Separate sites § Hotel project planning in Udaipur § Regional office of Nita Mehta group of companies

Other Associate Projects Handled Sparsh Hospitality Pvt. Ltd, Jaipur (Project Cost: Rs. 580 crores) A detailed project report, including market survey, for luxury hotel (Hyatt), upscale residencies and retail development at Jaipur. The project included stud of the market, pragmatic estimations of the revenue and project cost. It included competitors study and identification of Aerens Gold Souk, Gurgaon (Project cost 50 crores) A detailed project report, Concept development including market survey and feasibility report for an upscale retirement home at Gurgaon Haryana A detailed project report and feasibility study for a Time Share project at Gurgaon Haryana Rockland Hotels and Hospitals, New Delhi - ( Project cost 150 crores) A Business plans and project report and facility mix for their hotels and hospital at New Delhi. They arerunning two hotels and two hospitals in the city of New Delhi. Shri Ram Motels and Resorts , Delhi(Project cost 50 crores). Development of a facility having three banquet halls, two marriage gardens(total 5000 people) andseventeen rooms based on Egyptian theme. Working on internal layout of the entire facility with focus on kitchen layout, development of operatingprocedures, manpower development.

Other Associate Projects Handled K. G. Recreational Pvt Ltd, Jaipur - (Project cost 30 crores) A leading Business House of Jaipur, is developing a 5 star resort property at Jaipur, prepared a project report for their resort property at Sitapura Jaipur. It has been shaped as one of the finest ethnic restaurant in the city in the name of AMBER VATIKA. Besides preparing project report also designed and planned their Menu, Kitchen and staffing. Seedling Academy for Design Technology and Management, Jaipur ( Project Cost 50 Crores) A pioneer business house in the field of education in Rajasthan. Prepared a detailed project report and feasibility study for their hospitality education venture. Currently the venture which has been upgraded to the status of National University Currently working on their assignment for opening up a institution in SRI LANKA Neesa Group, Delhi (Project Cost: Rs. 450 crores) Business plans and market research for its hotel projects under the brand name CAMBAY in 10 Indian cities including Jaipur Working on planning and development of their Hospitality and Spa Training Institute at Kukas, Jaipur, Udaipur and Neemrana

Contact A. K. Srivastav, Chief Mentor Advisory Mentor – Jaipur E: corehospitalityindia@gmail. com T : 91 – 7665022555 Pankaj Saxena, CEO Advisory Mentor - Jaipur E: pankajsaxena 11@gmail. com T : 91 - 9828233344 Office- C-45, Near Parnami Mandir, Gurunanakpura, JAIPUR, Rajasthan Phone- 91 -1412621672, skype- hospitality. onus, Email- Corehospitalityindia@gmail. com www. talloakhospitality. com Delhi / Jaipur - India